Mark Smith Email & Phone Number

Athens, Georgia Area

• Responsible for the planning and oversight of the sales, marketing and delivery of a 3MM + case business unit.• Lead and direct a team of 65 sales and delivery personnel with goal of maximizing customer service satisfaction, and increasing consumer awareness of the brands we represent• Plan, organize and implement an effective sales and marketing strategy aimed at sales volume and revenue growth.

Athens, Georgia Area

Georgia, Florida, Carolinas, Alabama, Tennessee & Mississippi

• Responsible for the development and implementation of regional retail trade programs for a 35.5M case business unit• Direct a team of 6 employees to drive wholesaler retail program execution resulting sales performance lift of 5.4% versus general market• Monitor state level sales performance and program execution resulting in 3% overall sales trend improvement year over year, and annual positive share growth

North East Georgia

• Manage the execution of national, regional, and local market plans of a 10.5MM case territory• Directed market specific retail plans resulting in a sales increase of .5%• Developed a targeted distribution plan increasing base POD by 4%, & increased shelf space .6%• Increased profits by growing the Anheuser-Busch High-End portfolio by 12%• Met and exceeded trade execution goals as bench marked by Region management• Monitor and coordinate strategic pricing model against competition

Western Colorado

• Sell in and direct the implementation of Anheuser-Busch sales and marketing programs resulting in a 4.5% increase in base distribution and a 1% increase in share of space.• Work closely with wholesaler staff to identify market opportunities. Notably raising $80K in charitable donations for the Folds of Honor Foundation through our Budweiser partnership• Lead and motivate the wholesalers sales force resulting in a 5.3% increase in share of displays, and 98% completion of all trade marketing targeted objectives• Successful planning and execution surrounding key marketing initiatives such as Bud Light Hotel Vail, Steamboat Rocks the Boat, Country Jam/Rock Jam and ski resort sponsorships

• Responsible for driving a case unit volume of approximately 460,000+ units to top tier retail accounts • Improved profitability per case sold through developing and executing channel specific programs by account.• Outperform general market by a 2% trend with the utilization of aggressive retail level marketing tactics to increase brand awareness and utility to the consumer• Exercise a "customer first" focus to build mutually aligned relationships with my customers

• Responsible for growth and have attained 38% of overall company new customer attainment in highly competitive markets• Utilized strong communication skills when verbalizing application and benefits of TOLMAR dental products to customers to achieve 33% of gross dental sales• Apply attention to detail when submitting sales reports and FDA sample accountability compliance to management• Was an integral part of a product launch by creating exposure for TOLMAR branded products in select markets across the country, and in the development of marketing initiatives

• Utilized resourcefulness and team work to help grow and sustain the business unit and achieve over $1M in revenue• Kept up with equine industry trends and analyzed customer feedback to develop a specialty products and animal health products mix • Worked closely with suppliers to help maximize product utility and exposure• Utilized effective leadership skills to ensure quality of service and work efficiency of employees

• Developed a sales and marketing strategy to increase product sales volume and maximization of customer utility for ADM Dealers across Central Kansas by an average of 22%• Leveraged a broad, multi species product portfolio to maximize these sales volumes • Utilized a sound work ethic and motivation to operate independently in the fieldDemonstrated strong organizational skills and customers service skills to call on accounts in a timely manner, and solve customer service needs diligently

B.S., Agricultural Business And Resource Economics

Activities and Societies: Pi Kappa Phi Fraternity - Executive Council Leader - Judicial & Standards Board Leader Collegiate Farm Bureau

B.S., Equine Science

Activities and Societies: Charity Volunteer: Front Range Exceptional Equestrians, North American Riding for the Handicapped Association