Digital and Web Analytics Analyst with experience working with various clients in e-commerce, telecom, and lead generation.Experience:📌 Tagging and Technical Documentation - I have significant experience in tagging, including creating tagbooks and structuring the data layer for data collection through Google Tag Manager (GTM). Additionally, I develop technical documentation to assist developers in the implementation process, including metric mapping (tagbook) for documentation.📌 Firebase Metrics Mapping - I develop metric maps for Firebase, simulating mobile environments, and validate tagging to ensure accurate data collection.📌 Custom Dashboards - I use tools like Looker Studio to create customized dashboards that provide an integrated view of data, combining information from Google Analytics, Search Console, media platforms like Google Ads, Facebook Ads, LinkedIn Ads, and various other integrations for comprehensive analysis.📌 A/B Testing and Experimentation - I analyze A/B tests to monitor user experience and optimize results.📌 Implementation of Web Analytics Tools according to best practices - Complete implementation of the Web Analytics ecosystem to allow tagging, consent configuration via GTM, media tags, and numerous other integrations.📌 E-commerce Data Collection Implementation - Through the correct configuration of the data layer and GTM, I set up all the necessary steps to generate up-to-date and accurate e-commerce reports in GA4.