Mitch Speers work email
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Mitch Speers phone numbers
Account Based Marketing doesn't work and doesn't scale for most companies because it is simplistic and mechanical. A new definition of ABM - Audience Based Marketing - is the way forward. I'm excited to be building out an Audience Based Marketing strategy for BuyerForesight and then for forward-looking companies around the world.
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Chief StrategistAmzai LimitedCanton, Ct, Us -
Chief Revenue OfficerBuyerforesight Jun 2017 - PresentBuyerForesight is a marketing services company that provides demand generation advisory and implementation services, as well as sales & marketing intelligence services for B2B companies.
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Cmo & FounderStep2 Strategy Apr 2013 - PresentI am CMO at Step2 Strategy. Everything we do is focused on bringing in more verifiable revenue for our clients. We do this lots of ways, but the very first thing we do is listen well. Learn more at http://www.step2strategy.comWe recently launched our new custom prospect data service, Buyer Foresight. Learn more at http://www.buyerforesight.com
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President Of Digital MediaIntegrated Media Solutions Llc Mar 2012 - Feb 2013Manalapan, Nj, UsCreate and execute new online, mobile & social revenue initiatives for all divisions of a diversified media company. -
Digital Media ConsultantVital Business Media Nov 2011 - Mar 2012Digital media consultant for Vital's consulting division.
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CooVital Business Media Nov 2008 - Sep 2011Rockaway, Nj, UsCo-Founded Vital Business Media, and B2B Media brand eMedia Vitals, 8 staffChallenge: B2B media consulting client required dramatic improvement in digital business performance. Result: Delivered 3 ground-up redesigns in 2011 that showed 40% increase in time on site and page views per session after one monthChallenge: To take share from established media competitors as a startup built innovative products and editorial that focused evergreen coverage of digital strategies & tactics. Result: Neal Award Finalist in its first full year of operation, forced two largest competitors to merge. -
Executive Director, Digital Product ManagementPenton Media Feb 2007 - Nov 2008New York, Ny, UsLed $50 million Online Product Development and $10 million Directories teams, 36 staffChallenge: Just-acquired Penton brands suffered from low innovation and 1-year plus site redesign cycles. Re-organized and trained newly-combined team, worked with publishers and development groups to standardize platforms and processes for speed-to-market. Result: Average redesign in 3 months, developers re-tasked to building revenue-generating products. -
Vp MarketingEpopus Llc Oct 2004 - Jan 2007Ecommerce consultancy focused on the furniture industry. Focus on ecommerce conversion optimization, SEM, SEO and content marketing.Vice President, MarketingCo-founded online retailer & ecommerce consultancy, 15 staffChallenge: To grow a startup ecommerce consulting firm in the face of established competition, created a vertical marketing strategy to communicate clear differentiation and value. Result: Signed 15 clients with annual sales from $10 million to $500 million in first 6 months of operation
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Vice President, MarketingFurniturefind Corporation Feb 2004 - Aug 2004Vice President, MarketingRan marketing for $20 million ecommerce furniture retailer, 4 staffChallenge: To improve company’s return on ad spend, replaced under-performing vendors with vendors whose compensation was tied to performance. Result: ROAS increased 158% within 2 months
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Media Technology ConsultantSelf Employed Consultant May 2003 - Mar 2004Advised media firms on e-newsletter and CMS platform selection
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Vp Business DevelopmentPrimedia Business Magazines & Media Aug 2000 - Mar 2003Atlanta, Ga, UsVice President, Business DevelopmentDeveloped ecommerce & product development initiatives at IndustryClick.com, & for the digital division of $150 million B2B publisher that it later became.Challenge: Unexpected shutdown of email vendor put $300,000 email newsletter revenue at risk. Selected to salvage business, find new vendor, coordinate transition with 18 publishers, & communicate contingency plans to advertisers. Result: Within 12 months business grew to 70 newsletters with annualized revenue of $2.6 million. -
General Manager, Consumer ElectronicsBrandwise.Com Aug 1999 - May 2000General Manager, Consumer Electronics CategoryLed edit & data team at $50 million comparison shopping web site, 9 staff.Challenge: To turn around consumer electronics content group, built QC measures, defined category taxonomy, created & tested business rules for parametric searches. Result: Consumer Electronics category was the first site vertical ready for launch in March 2000.
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E-Business Strategy ManagerPanasonic (Matsushita Electric Corporation Of America) Oct 1997 - Aug 1999Newark, Nj, UsDeveloped and launched 2 ecommerce businesses that delivered revenue and share gains without disrupting retail channels. -
Strategic Planning ManagerPanasonic (Matsushita Electric Corporation Of America) Sep 1996 - Oct 1997Newark, Nj, Us
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National Marketing Manager, Home Audio DivisionPanasonic (Matsushita Electric Corporation Of America) Aug 1994 - Sep 1996Newark, Nj, Us
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Sales Manager, National Accounts GroupPanasonic (Matsushita Electric Corporation Of America) May 1993 - Aug 1994Newark, Nj, Us
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Manager, Sales & Marketing DivisionPanasonic (Matsushita Electric Corporation Of America) Aug 1991 - Apr 1993Newark, Nj, UsDeveloped and implemented new channel strategy for Panasonic consumer electronics products in the U.S.
Mitch Speers Skills
Mitch Speers Education Details
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The University Of Chicago Booth School Of BusinessMarketing Management -
The George Washington UniversityEnglish Literature
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University Of Vermont
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Acs
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Gould Academy
Frequently Asked Questions about Mitch Speers
What company does Mitch Speers work for?
Mitch Speers works for Amzai Limited
What is Mitch Speers's role at the current company?
Mitch Speers's current role is Chief Strategist.
What is Mitch Speers's email address?
Mitch Speers's email address is mi****@****ail.com
What is Mitch Speers's direct phone number?
Mitch Speers's direct phone number is +160968*****
What schools did Mitch Speers attend?
Mitch Speers attended The University Of Chicago Booth School Of Business, The George Washington University, University Of Vermont, Acs, Gould Academy.
What are some of Mitch Speers's interests?
Mitch Speers has interest in Demand Media, Story Worldwide, Seth Godin, Pandodaily, The Onion, Klout, Cotweet, Paperg, Rocketboom, Gawker.
What skills is Mitch Speers known for?
Mitch Speers has skills like Digital Strategy, Digital Media, Online Marketing, Digital Marketing, Seo, Social Media Marketing, Integrated Marketing, Strategy, E Commerce, Start Ups, Product Management, Publishing.
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