Marilyn Troup Browne Email & Phone Number

Atlanta, Ga, Us

Atlanta Metropolitan Area

My corporate days are behind me and I'm now half retired and half artist/entrepreneur. In my new business venture I'm an artist and an antique dealer. It's quite a combination and every day is different. Some days I'm scouting for new projects, some I'm sanding and painting furniture, and others I'm helping loved ones with their small business marketing (pro bono). I'm enjoying myself tremendously, particularly reactivating my creative spirit.

Atlanta

• Developed annual comprehensive, strategic demand generation marketing plans.• Wrote creative briefs and oversaw creative/content development of campaign tactics for digital marketing (SEM, display ads, OLVs, paid social) and traditional advertising (TV, radio, print, OOH).• Served as product marketing SME across multiple departments including product management, product operations, technology, legal/regulatory, public affairs, sales and sales operations.• Analyzed marketing ROI and sales data and lead monthly results meetings with product leadership.• Served as marketing lead for the Salesforce.com pilot, launch and training.• Developed and managed annual marketing budget, including advertising and sales expenses.• Managed development and creative processes for sales collateral and customer documentation.• Managed large communication plans targeting current customers (e.g., product migrations, equipment swaps).• Supervised a team of direct reports who handled email and DM communications.• Member of Mentoring Marketplace as a mentee in 2018 and a mentor in 2019.• Recipient of Long-Term Incentive Plan Award, January 2018.

Lawrenceville, Ga

Global business software (accounting, payroll, inventory management) company targeting SMB customers. Hired to streamline lead gen program designs and processes across the product portfolio. Accountable for content marketing, email campaigns, webcasts, referral programs, landing pages, online sales chat and trade shows.• Managed marketing efforts for trade show exhibitions in the food & beverage space, focused on promoting inventory management software; increased leads by 40%.• Served as in-house online sales chat expert for lead gen efforts; managed vendor relationship (LivePerson); redesigned online chat and managed migration to new platform; improved user experience; implemented ROI tracking system; increased closed sales via chat by 27% for small office/home office accounting software.• Implemented webinar series best practices, including presentations, registration sites, integration with WebEx and Eloqua and follow-up communications; increased registration by 19%.• Curated content marketing for several channels of the Sage Advice website, including weekly original content from Susan Solovic; developed monthly enewsletter campaign to push content out to nurture lists.• Note: the entire demand gen department was one of several eliminated in a global corporate restructuring.

Roswell, Ga

Privately owned global telecom fax over IP (FoIP) software company. Led all marketing efforts for the company and its sister company, NetGen Communications, targeting VoIP providers and OEMs. Responsible for email marketing, public relations, social media, online community, website management, SEO, SEM and email campaigns.• Designed and built new websites for Commetrex and NetGen using WordPress; all work done in house at no cost; increased site traffic by 42% in the first year.• Managed SEO efforts which resulted in page one ranking of all primary search terms.• Implemented email campaigns and monthly e-newsletter using Constant Contact and ACT; 14% average CTR.• Revamped Google AdWords/PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement; exceeded campaign goals by 40%.• Managed all logistics and marketing for annual tradeshow exhibits; generated 300+ leads per show.

Smyrna, Ga

Boutique digital agency (sold in 2011). Served as account manager and project manager for clients’ website design and development. I refer to this job as my "recession career detour."• Wrote scope documents and timelines for web projects.• Supervised design and development teams; assigned and managed daily tasks and deadlines.• Monitored the accuracy of all project deliverables, approvals, timelines and change orders.• Trained clients to use Sitefinity CMS for in-house site content management.• Note: this company was acquired by a larger agency and I moved back into in-house marketing.

Atlanta, Ga

Privately owned cellular-based data provider. Led marketing of traffic data to the government, navigation and consumer markets. Accountable for product launches, website management, public relations, branding, marketing research, agency management and two direct reports.• Managed creative agency (Touchstone) in the development of new corporate branding strategy and identity; redesigned all corporate materials, from business cards to sales sheets.• Redesigned and built new website using Dreamweaver; improved SEO and increased traffic by 500%.• Managed PR firm (Cookerly) and efforts to reposition the company; resulted in 100+ local and national media placements including articles in Newsweek, Business Week and Atlanta Business Chronicle.• Launched beta version of consumer traffic product in the D.C. market including radio spots and print ads.• Note: I loved this job but then the recession happened.

Atlanta, Ga

• Consulted product managers and developed marketing strategies to meet business goals .• Planned and managed multiple customer events as part of retention efforts and product launches.• Generated revenue of up to $2.3 million per campaign, significantly exceeding revenue objectives.• Managed co-branding/co-marketing efforts with partner companies (Cisco, Nortel, Avaya).• Served as liaison for key industry analysts (Yankee Group, Forrester, Gartner).• Managed direct reports and Tier One advertising agency (Grey Global).• Developed invoice coding and tracking system and efficiently managed $15 million annual budget.• Note: I took a voluntary package when AT&T acquired BellSouth.

Atlanta, Ga

• Managed production of print and digital marketing campaigns, keeping 95% of projects within budget.• Served as producer of multiple videos for product launches and customer testimonials/sales tools.• Managed multiple vendors, timelines and budgets simultaneously.• Enforced branding and intellectual property standards and legal requirements for all deliverables.• Proofread and copy edited content to ensure accuracy of all marketing materials.• Created training guide for new employees, consolidating multiple internal resources into a single source.• Promoted to Sr. MarCom Manager.

M.S., Marketing Communication

Activities and Societies: Worked 25+ hours per week at Pruitt, Humphress, Powers & Munroe Advertising Agency throughout grad.

B.B.A., Marketing (Minor In Art)

Served as editor of Touchstone magazine, a compilation of student writing; worked as a resident advisor for two years, including working.

Bachelor Of Business Administration - Bba, Marketing & Art

Bachelor Of Business Administration - Bba, Marketing