Michael A. Ludgate (He/His/Him) Email & Phone Number

Allen, Tx, Us

Founded in 2008, Clean Energy Associates provides technical advisory services in the areas of quality assurance, supply chain management, engineering services and business intelligence/analysis for PV and battery storage. Our 100+ member team is comprised of over 75 in-house engineers serving the needs of project developers, IPP's, EPC's, financial institutions and other downstream partners to reduce technical and financial risk and to increase system performance and reliability.

Turnaround opportunity requiring new go-to-market strategy. Required overhauling the market positioning, product offering, messaging and pipeline development. Responsible for sales, marketing, engineering, permitting and installation teams. - Increased Sales over 27% in first 18 months (to ~$15 Million)- Achieved break-even within the first 8 months and reported an 8% profit in 2018- Deepened talent pool- Renewed focus on the customer 'Delight': BBB Rating C- to A+ as well as improved social media ratings- Instituted drip marketing initiatives to build annuity service revenue

Rockville, Md, Us

Hired to shift organization from commercial EPC to a National service oriented Project Financing and Development company.Managed Direct sales, Channel team, Business Development, Marketing, PR, Industry spokesperson (including 2 external marketing agencies)

Executive ‘for hire’ focusing on go-to-market strategy, product marketing, corporate messaging, branding, public relations, social marketing, lead/demand generation, and business development strategy.Providing leadership, marketing strategy, go-to-market, mentoring services as well as consulting services for companies in the technology and the renewable sector.Key Engagements:- Standard Solar- APsystems Inc.- Veteran Solar Inc.

Montvale, Nj, Us

Top executive for North American Sharp Energy and Solution Division, responsible for sales and marketing teams, new go-to-market strategy, field marketing, product management, and partner marketing strategy + execution.Results:• Exceeded milestones: Revenue 117%; Gross margin 108%• Partnered with Sharp consumer teams to raise brand & solution awareness (1.6X improvement).

San Diego, California, Us

Executive leader responsible for global (US, Latin America & Australia) marketing, product management and new business ventures which eventually included business development, product development, engineering, project management, M&A responsibility and P&L. Results:• Within first 12 months, created product management team (including engineering), monthly Product Approval Committee which was adopted by KC Japan. Championed Product Life Cycle to prioritize ideation.• Re-tooled brand with Guerilla marketing campaign across multiple platforms (4.2X improvement).• Designed new lead generation system that captured 5,000 active customers (50X improvement) • Launched two new business units which generated over $50 Million & improved EBITA.Evolved strategy and go-to-market plan to control the deal and drive value add. - Established solar financing option (Loan, Lease and PPA)- Shifted team from module-only sales to solution/service provider- Closed division's first 'take or pay' contract, which included co-development with HQ Kyoto- Initiated and championed a cross-functional Product Approval Committee- Road-map for Product and Solutions (tracked and staffed)- '08: System Engineering added to my scope to accelerate time to market- Branded | Developed | and launched "MyGen" residential program- Launched 'guerrilla marketing' events at marque events (Solar Power International)- Improved marketing programs, branding, collateral and trade-show effectiveness- Established monthly newsletter with over 10,000 active followers- Renewable Energy and Saas (Solar as a Service)

Santa Clara, California, Us

Led the global marketing organization for 2 of Intel’s divisions which included managing end-to--end product marketing, solution marketing, demand/lead generation, field marketing, business development as well as all outbound communications and press engagement.Marketing Director: Industrial Automation: IoT "Digital Factory"Developed the business plan and strategy for new business unit. Recruited & Managed business unit personnel consisting of product managers, IoT hardware and software architects, IoT technical marketing, business development (worldwide) and outbound marketing. Revenue: $250 Million.Results:- Kicked off IoT 'digital factory' campaign to >2000 Intel sales reps- Increased year-over-year revenue by 25% at focused accounts- Exceed 2006 plan by $50 Million- Executive sponsor for National InstrumentsMarketing Director for Storage Segment:Drove the global Sales and Marketing strategy. Team consists of Product Marketing (Computer hardware and Software), Channel, Business Development, and Marketing programs. Staff ~35 WW employees. Revenue $200M.Results:• Enabled global marketing expertise including refined segmentation, PR & leadership• Drove 11% increase in sales, then 20% in year 2 (after 4 years of flat sales)• Storage components became lock-in specification for $10 Billion server platform

General Manager reporting to CEO. Revenue of $1.1B+. Responsible for the global business unit: Including Growth strategy, P&L responsibility, marketing, sales and Business Development. Operating budget $17M. Matrix management structure managing over 4,800 employees across Marketing, Sales, Manufacturing, Finance, Quality, Engineering, Advanced R&D and Legal. Products sold in omni-channel, retail, distributor, re-sellers, online, enterprise and OEM channels (storage computer peripherals).Results:- Increased net profits by $550 million over 3 years- Streamlined product line and developed up-sell strategy- Created new vision, marketing and worldwide go-to-market strategy- Renewed Zip Brand and loyalty programs (drove organic growth)- Hands on executive sponsor for our strategic partners: - FujiFilm (private label partner and supplier), Dell and Gateway- Received patent for Zip 250 USB product

Houston, Texas, Us

Global responsibility for managing the Marketing organization for two business units (B2B and B2C) which included brand strategy, product marketing, messaging, field engagement and business development. The B2B included Thin Clients, Cloud infrastructure and SaaS solutions. The B2C was a Consumer wireless networking solution for Consumers and Home Office. Promotions: - '91 Senior Product Manager (Inbound marketing)- '92 Senior Brand Manager (Outbound marketing)- '93 Product Marketing Director: Staff 6 product managers- '96 Senior Marketing Director: Staff 25 (leader for the entire marketing organization)Results:- Led HP to number one position in the marketplace $150 Million (~25% market share)- Championed and developed divisional branding strategy- Built marketing organization for new consumer focused business unit (wireless networking)

Bachelor Of Mathematics, Mathematics And Computer Science

Mba, Major: Marketing, Minor: Finance