Michael Lund Email & Phone Number

Toronto, On, Ca

Burlington, Ontario

Expert digital communications and marketing consultation encompassing diverse areas such as web strategy, artificial intelligence, SEO, UX, CRM, marketing automation, digital transformation & change management, brand development, web analytics, email marketing, accessibility, and governance.

• Headed formulating and implementing robust digital governance policies, effecting substantial enhancements in the university's digital operations and compliance landscape. • Navigated the intricate process of accommodating university renaming changes, fostering cohesive collaboration among cross-functional teams to ensure seamless integration and execution. • Utilized artificial intelligence to revolutionize content ideation, structure outlines, and writing guidelines for staff, resulting in heightened efficiency, consistency, and innovation in content creation practices.

Toronto, Ontario, Canada

• Directed and supervised Ryerson University's central internal digital marketing and communications team, collaborating seamlessly with external agencies to execute a diverse portfolio of projects.• Formulated comprehensive strategic plans encompassing both immediate objectives and long-term vision, orchestrating the alignment of digital initiatives with overarching organizational goals. • Assumed accountability for the management and enhancement of the official website, along with the active oversight of various social media platforms and the execution of impactful paid digital advertising campaigns.• Controlled the formulation and execution of strategic plans encompassing high-impact projects like website enhancements, digital advertising campaigns, and analytics-driven initiatives. • Established a centralized digital team within the Marketing department, strategically positioning it to provide holistic guidance, support, and strategic direction across the university's staff and faculty.

Toronto, Canada Area

• Spearheaded the redesign and comprehensive reorganization of www.ryerson.ca, a university's prominent website. • Orchestrated the successful launch of a responsive, search engine optimized, and AODA-compliant website, ensuring timely delivery and adherence to budget constraints.• Pioneered strategic initiatives for centralized oversight of digital marketing across the university, enhancing brand consistency and digital engagement.• Executed comprehensive sitewide search engine optimization (SEO) strategies and integrated tools for identifying broken links and spelling errors, enhancing the overall website quality.• Streamlined design options provided to a large pool of over 1,200 web editors, many with limited training, resulting in simplified website updating processes and an improved user experience.

Oakville, On

Reported to the Director of Communications and managed all aspects of Halton Region's website and intranets, from content creation and revision to planning, strategy and budget, technical improvements and process. Consistently one of the best municipal websites with a lower than average budget and fewer staff than similar sized municipalities.Responsible for crafting site promotions, email newsletters, social media, and video production, while complying with accessibility legislation.Responsible for providing technical and strategic leadership and guidance for online initiatives from initial development to execution and measurement. This includes email communication initiatives, public website, intranet, social media, and SEO/SEM.

Hamilton

As a board member of the CPRS Hamilton chapter, managed the digital communications for the chapter.During my tenure I implemented a WordPress based content management system, back when it was considered simply a blogging platform, which provided a consistent user experience throughout the website and provided a way for non-technical people could update the website instead of paying for a vendor to do it.Developed a new website information architecture, graphic design and integrated online payment function which significantly increased user satisfaction.

Toronto, Canada Area

Managed all aspects of the website including content updates, information architecture, graphic design, analytics, HTML/CSS, and accessibility. Highlights include the implementation of their first content management system, creation of their intranet and implementing online donations.

Toronto, Canada Area

Managed the website presence of the Personal Financial Services portion of the Royal Bank website, including Bank Accounts, Service Packages, GICs, Vacation Products/Services, Foreign Exchange. Highlights include the the development of the online foreign exchange calculator and account/service package selector.

Toronto, Canada Area

I managed, and was the voice for, the telephone based (IVR) internal job posting system called JobLine, for all jobs within the Royal Bank. I organized all positions submitted to be posted, recorded my voice for the position in English and/or French, removed all expired postings, and presented to staff throughout Toronto the benefits of JobLine. On average there were 1,000 postings each month. Position began as a team of four staff and I eventually assumed the responsibilities from the three other positions, leaving me solely responsible for the entire system.

B.Comm, Finance / Management

Certificate, Finance

Activities and Societies: 1. Canadian Securities Course; 2. Conduct & Practices Handbook Exam; 3. Canadian Options Course

Dec, Commerce