Designed and implemented communication strategies, increasing social awareness and engagement in political and social campaigns. Key projects include:- Contributed to a campaign for the Mexican Senate during the 2024 elections, optimizing events and digital content that increased reach and visibility.- Facilitated citizen participation in the Monterrey 2040 Strategic Plan using the PubPub platform, improving the collection and accuracy of public feedback.- Assisted in shaping the Querétaro 2050 Strategic Plan, by spearheading initiatives to engage citizens and gather direct input.- Developed social media content for the Eugenio Garza Sada Center, based on analysis and applying video editing techniques that enhanced the quality of the informational materials.