As Senior PR & Content Executive I oversee all PR, social media and content initiatives across multiple platforms in order to drive sales, engagement, retention and leads. My responsibilities include:•Managing and monitoring the overall PR, social media and content strategy for Sellick Partnership with a particular focus on content creation and promotion for online and digital audiences.•Aligning all social media, content a PR activity to the overall objectives of the business… Show more As Senior PR & Content Executive I oversee all PR, social media and content initiatives across multiple platforms in order to drive sales, engagement, retention and leads. My responsibilities include:•Managing and monitoring the overall PR, social media and content strategy for Sellick Partnership with a particular focus on content creation and promotion for online and digital audiences.•Aligning all social media, content a PR activity to the overall objectives of the business, reporting on a monthly/quarterly basis to ensure the capture of leads and ROI.•Development and execution of an effective public relations and outreach strategy that meets business objectives on schedule and on budget. •Writing and publishing press releases, newsletters, adverts, blogs and other digital and print content that is in-line with Sellick Partnership chosen specialisms and audience personas.•Managing and monitoring social media activity and managing the social media strategy for Sellick Partnership as a whole. •Implementing a paid social media strategy for the business to strengthen our brand presence on social media and deliver ROI.•To maintain a series of social media templates and videos to ensure all social and blog imagery is consistent.•To monitor and update the Sellick Partnership website with constantly fresh and current content, ensuring all content is fully optimised and SEO ready.•To use marketplace insights to develop written and visual content that engages customers and prospects at all stages of the buyers journey.•To ensure that content and imagery is on-brand and consistent in terms of style, quality and tone of voice.•Collaborating with sales professionals, external vendors, and industry experts to produce relevant content that meets the needs of both internal audiences and external customers and prospects.•To consistently conduct competitor analysis and build findings into strategy documents. Show less

I am a member of the Diversity Committee at Sellick Partnership. As a committee we are set on improving inclusion within our business and also giving our people the tools to cater for the diverse needs of our candidates and clients. Our objectives for 2019 are as follows: •Our candidates: provide an inclusive and accessible recruitment service based on an understanding of the 9 protected characteristics and the diverse needs of them and making reasonable adjustments where… Show more I am a member of the Diversity Committee at Sellick Partnership. As a committee we are set on improving inclusion within our business and also giving our people the tools to cater for the diverse needs of our candidates and clients. Our objectives for 2019 are as follows: •Our candidates: provide an inclusive and accessible recruitment service based on an understanding of the 9 protected characteristics and the diverse needs of them and making reasonable adjustments where appropriate.•Our clients: To consistently promote equality, tackle discrimination and foster good relationships within recruitment, whilst demonstrating inclusive leadership.•Our brand: Attract and maintain a diverse workforce that reflects our customer base and creates a working environment that values difference and fosters an inclusive workplace culture. Show less

My current role at Sellick Partnership broadly covers the following:•Management of content and PR campaigns designed towards customer acquisition, retention and employee engagement. •Planning and implementation of a strategic and innovative PR and content strategy for Sellick Partnership that incorporates a range of on and offline content, PR, video and visuals, ensuring they topical and in-line with the overall marketing strategy for the business.•Press release… Show more My current role at Sellick Partnership broadly covers the following:•Management of content and PR campaigns designed towards customer acquisition, retention and employee engagement. •Planning and implementation of a strategic and innovative PR and content strategy for Sellick Partnership that incorporates a range of on and offline content, PR, video and visuals, ensuring they topical and in-line with the overall marketing strategy for the business.•Press release research, writing and distribution including the management of surveys to collate key industry data to attract local, regional and national press.•Responsible for all of Sellick Partnership's PR activity across the UK including monitoring media requests from ResponseSource, keeping abreast of content calendars and for researching, writing and distributing key content to establish the Sellick Partnership brand in our regions and specialist areas.•Measuring ROI by analysing and reporting on key metrics using Google Analytics to Sellick Partnership’s Senior Management Team on a monthly and annual basis to monitor success and make recommendations of further investment. •Day-to-day management of media lists through Vuelio (media database service) and monitoring of coverage from daily, monthly and annual coverage reports to ensure key data is captured and reported to the Senior Management Team.•Copywriting, editing and signing off a wide range of content and collateral written by myself and by the wider team, including marketing flyers and brochures, press releases, email communications, external brochures, blog articles and advertising.•Management of all social media platforms including reporting and analysis.•Working with the Senior Marketing Manager to develop new and existing relationships with relevant organisations to assist in Sellick Partnerships wider marketing strategy.•Tender, award entry and bid writing. Show less

Don't Panic is a creative events agency that specialises in seamlessly delivering all aspects of awards competitions and ceremonies as well as delivering a wide range of events for the digital / communications industry and high quality event activity for retail / tourism destinations.

Organisation and coordination of some of Scotland's biggest events including The Icon Awards (www.icon-awards.co.uk) Italian Awards, both in Scotland and England (www.italianawards.co.uk) and The Scottish Entertainment & Hospitality Awards (www.entertainmentawards.co.uk). Running events from conception through to on the day management, including press activity, stakeholder management and sales.

· Interacted with media and customers to maximise exposure and promote company mission. · Established a network of media relationships wrote and distributed press releases and maintained customer social media platforms also contributing to blog and magazine articles. · Participated in client meetings and pitches, providing input into both new and existing clients. · Completed individual projects and innovative online promotional activities which actively promoted clients.