Birgit Kramer Email & Phone Number

Austria

Salzburg, Salzburg, Austria

As the Product Owner for Porsche Holding Group's CMS, Brand Websites, and Dealer Search, I am responsible for managing digital platforms for key brands including VW, Audi, Skoda, Seat, Cupra, Porsche, and additional Porsche Holding brands like Moon, Unfallspezialist, Großabnehmer, and TVZ. My role spans multiple international markets, including Austria, Europe, Colombia, Chile, Singapore, and Malaysia.I specialize in digital project management, budget oversight, and strategic development, collaborating closely with our long-term partner agency, Vivid Planet. I work in regular alignment with headquarters teams for VW, Audi, Skoda, Seat, and Cupra to ensure the seamless execution of digital initiatives across all markets.My expertise extends to working with agencies on various web-related fields such as search engine optimization, infrastructure, domain management, CRM integration (Salesforce), car configurator APIs, data protection, internet security, and digital analytics. I also lead the development of digital marketing tools designed to improve efficiency, including asset management systems, pop-up forms, chatbots, and more.Additionally, I oversee and manage the development of key internal tools such as Content Hub, InfoPoint, and Resource Database to support Porsche Holding’s broader digital marketing strategies.

Villach, Carinthia, Austria

International Digital Marketing LabSemester 2 │ 6 ECTS creditsStudents learn in this course how to set up a digital marketing strategy and how to use digital marketing channels and tools to win new customers on international markets. Students will further learn about how to design the digital customer experience, create personas and analyze the customer journey, develop the right content strategy and messages for your target group as well as legal conditions and constraints in digital marketing. Students will receive information and learning material for each chapter and the lecturers will coach students in their required project work to set up a marketing strategy and campaign for an international company. Core contents • Developing an international digital marketing strategy • Digital marketing channels and technologies• Content marketing and social media marketing• Digital tools for customer acquisition and engagement• Planning and implementing digital media campaigns• Evaluating digital marketing performance

Klagenfurt, Carinthia, Austria

Own the development and implementation of a comprehensive social media strategy that aligns with the overall marketing and business objectives of the company, leveraging data-driven insights to inform decision-making.Manage and mentor a high-performing cross-continental team of social media professionals, providing guidance and support to ensure that team members are aligned and empowered to achieve goals and support digital strategy.Develop and manage corporate paid and organic social budgets as part of overall global marketing budget, providing guidance and direction to regional teams on efficient spend management across channels.Identify, evaluate and manage digital agencies according to budget to deliver against performance metrics for paid digital campaigns and provide relevant external services to enhance the business’s social media approach.Ensure curation of key audiences for brands to create customer funnel that leads to efficient lead generation and conversions of fans to customers.Foster an engaged and loyal community of followers across social media channels, elevating our brands’ awareness and affinity, with particular focus on IRONMAN, IRONMAN 70.3 brands.Ensure the strategic coverage of live events and broadcast events during the course of the racing season to help boost media impressions, drive engagement and showcase the events positively.Identify emerging trends and opportunities in social media, and leverage them to drive innovative and effective social media campaigns that differentiate The IRONMAN Group events within the endurance market.

Klagenfurt, Carinthia, Austria

Build, plan and implement the overall digital marketing strategy for EMEA to support in reaching athlete registration goals and ensure seamless customer digital journey. Support of global brand campaigns and live race coverages.Manage cross-cultural and virtual EMEA digital marketing team in the fields of web, app, social & email marketing (12 people, 7 nationalities) and management of international digital agencies and service provider to ensure efficiency of performance and cost. Prepare and manage annual digital marketing budget. Setting, measuring and reporting ROI and KPI targets in alignment with budget and business objectives. Invest in tracking and analytics for digital channels. Continuous optimization of paid media (Meta & Google ads). Project manager for 2 years to manage marketing onboarding and customer support of licensed races. Now, managing the digital onboarding of new owned events and brands (mountain bike, road cycling, trail running) for web, app, social media and email marketing. Development of guidelines and best practices. Liase with Event Marketing, Athlete Services, Partnership and Merchandise leads to ensure efficiency and consistency on digital platforms. Liase with Global Digital and IT teams to ensure alignment with digital strategies and troubleshoot issues. Skills in event photography (event photographer for IRONMAN Austria-Kärnten and mozart100 by UTMB) and video editing, for digital channels

Klagenfurt, Austria

Responsible for 1 web & social media coordinator and coordination of 1-2 seasonal internsFocus on strategic website topics (SEO, GA, GTM/Tracking, Search Console, Landing Page Design, UX)Project lead for website (re-)launches, in strong alignment with global IT, digital and brand team, regional graphic and video team as well as local event marketing and athlete service teamGoogle ads project with Google Ireland to test and evaluate new opportunities for IRONMANIntegration and onboarding of around 10 licensed races in emerging markets as well as continuous marketing support for 20 licensed races in total in the areas of digital marketing, logo design, branding, loyalty programs, event photography & video production recommendations for social media, event marketing tactics, promotion material - in strong alignment with legal (contract management), athlete/customer service (registration process), partnership (sponsorship rules) and operations (account lead).

Klagenfurt, Austria

New position to build up web and social media strategy and team in EMEADevelop and manage eu.ironman.com including all race subpages (in alignment with US/global team) Ensure a high level of editorial and technical quality across our web platformsWork across several departments to ensure fresh and up to date content on our websites, with operations, partnership, athlete service and global editorial and IT.Content creation and community management on social media, including race coverages on the weekends (incl. app and livestream support)Facebook ads - planning, installment and reporting Website and social media trainings, guidance and support to local teams Creation, execution and development of required tracking and analytics requests

Villach

Short term and strategic market and business analysis and derivation of actions;Project leader for setting up a strategic market model and market information platform that servicethe business division "Power Management and Multimarket"; Coordinating the team for the annual global strategic planning process; Optimization and development of intern IT reporting structures and systems; Organization and realization of a worldwide sales training and event (in cooperation with a chinese event agency) for 370 persons in China

Villach

Interface function between Marketing and IT;conception, consulting, assistance and further development of various websites/platforms (e.g. www.wanderdoerfer.at)Writing blogs, newsletters and advertising texts/offers;Web and newsletter analytics (visitor tracking)Administration of various databases;Development and sales of touristic offers (pricing model for tourism card)

Tröpolach, Nassfeld

Check-in and check-out of our guests (incl. daily accounting);Coordination and organization of various inhouse activities (meeting rooms, ski rental, wellness offers, bar, discotheque, restaurant);Guest assistance in German, English and Italian

Carinthia

Sports instructor for beach volleyball, windsurf and Nordic walking for pupils between 12-18 years

Althofen

Internship in the areas of performance diagnostics, sports rehabilitation and heart rehabilitation

Selected Shops In Klagenfurt, Graz

Inform customers about latest developmentsCustomer support (treadmill analysis) Record sold products (total vs. Nike running shoes)Report customer feedback

Klagenfurt

Training beginners and advanced learners in MS-WordPreparation for the European Computer Driving Licence Exam

Digital Marketing

Google Analytics 4, YouTube Marketing, Server-Side Tracking

Online Certificates, Web Page, Digital Multimedia

landing page design and conversion optimization, SEO & SEA, Retargeting, UI & UX, web design & development (HTML/CSS), Instagram.

Certificate, Search Engine Optimization & Analysis (Seo)

search engines, market research, positioning, SEO tools & data analysis, on-Page SEO, off-Page SEO, etc. Details.

Certificate, Successful Advertising With Search Engine Advertising (Sea)

Google landscape, campaign structures, Google AdWords account settings, keyword analysis, creation of ads, analysis and optimization.

Certificate, Italian Studies

level: intermediate to upper intermediate (B1/B2)

Diploma, Advertising Graphics And Print Design

graphic design tools: Adobe Photoshop, Adobe Illustrator and Adobe Indesign basics of creating and publishing print media (folder, flyer.

Master'S Degree, Sports Science, With Honors

specialising in: fitness, nutrition and health management; training science and sports sociology diploma theses: motives and motivation.

Master'S Degree, Management And International Business, With Honors

specialising in: international management, innovation and project management diploma thesis: setting up of a business plan.

Bachelor'S Degree, Business Administration

specialising in: market research, international strategic management and processes, company accounting and budgeting

Computer Science