Our seasoned collective of data science + analytics, marketing + martech, website + web app development professionals build, fix and improve the digital presence of digitally determined innovators. We've been lucky to deliver incredible projects for digital dreamers and enterprise-builders; start-ups and scale-ups; underdogs and big dogs.

iota-ML is a shot in the arm to your CRM & MarTech stack. Built by passionate data heroes, our punchy platform puts the power of Machine Learning behind the click of a few buttons, allowing marketers to create hyper-engaging, hyper-relevant campaigns in minutes.

I have officially joined the team of grown-ups at greyhairworks!, who curate innovative digital solutions for brands and retailers! Excited to grow the network! Please reach out to me if you are interested to learn more!

Clients: The Co-operative Group; Nisa; AmazonFreshAchievements and Accountabilities:* Establishing an insight function defining capabilities and services utilised across the organisation* Managed x3 key customer Accounts, bridging the gap between specific business needs and on-site challenges whilst improving customer relationships * Establishing relationships with key internal and external stakeholders, achieving confidence and satisfaction.* Being the central point of contact for data and insights within the business* Supplying business-critical management information for forecasting and planning* Leading on data spend and relationship with Kantar/IRI/IGD to maximise the value of agency spend for the business and for our retail customers (M&S and Co-op)* Creating added value from existing data through innovative use of insight tools, e.g., PowerBI* Identifying potential new data and insight sources that we can leverage for further benefit* Lead on the adoption of better, more efficient tools and technologies to improve our processes and systems* Management of a direct report, facilitating improvement of Commercial processes

Clients: Solverde Casino & Hotels + others Achievements and Accountabilities:* Developed a €1.5m+ portfolio of around 40 iGaming B2B subscribers to our SaaS solution.* Targeted to achieve 5% increase in renewal fees, I successfully negotiated a 12% increase across my portfolio* Targeted to achieve €1000 per month per account for ad-hoc projects (add-ons, system upgrades), I successfully averaged €1500 revenue per month per account * Grew annual hosting fees per account above account-specific targets* Created a bespoke sales forecasting tool in MS Excel and a templated presentation format in MS PowerPoint, adopted by the Commercial team* Prepared and maintaining weekly and monthly management reporting to Senior Teams.* Regularly prepared and presented bespoke account insight reports to client teams* Volunteered for First Aid training and used my skills to assist a colleague in distress

Clients: Samsung; HTC; De’Longhi; Paddy Power; Ferrero; The Co-operative GroupAchievements and Accountabilities:* Worked closely with an operations team based in Italy, briefing-in and coordinating bespoke market and category research surveys* Regularly prepared and presented decks and reports to clients containing actionable insight and recommendations, blending raw market research data and multiple data points * Managed twenty-five key accounts including The Co-Op and Ferrero, across multiple verticals* Grew a £400k client portfolio, increasing campaign size and frequency* Managed a direct report, facilitated her development from intern to Junior Customer Success Manager

Clients: Hilton Hotels; Airbnb; Hungryhouse (Just Eat); TM Lewin; Wimpy; Emirates; Hertz; The Body ShopAchievements and Accountabilities:* Developed a major client from quarterly to “always on” activity in the channel* Delivered additional investment of over £500k in the channel through improved targeting* Built close relationships with Marketing Directors and Digital Marketing Teams in travel and FMCG brands* Prepared and presented Account Insight reports using channel performance data

Working within the Bakkavor Meals marketing team, my responsibilities included:• Supporting Tesco-facing Bakkavor marketing team in Category Reviews • Leveraging my relationships at Tesco to facilitate a better working relationship businesses• Working within the New Business Development workstream to identify and support live opportunities for Bakkavor internally and externally (i.e. acquisitions)• Reporting to the Innovation Director, supporting innovation within current customers

Placed on secondment from Bakkavor, I supported the marketing planning and coordination of EPD and NPD launch and range change marketing activity for the Convenience Foods category in Tesco. My responsibilities included:- Supporting development of 52 week marketing plan for the category- Planning and project-managing marketing activity for the category across Social, Mobile, Online and Traditional channels- Ensuring the consistent delivery of short and medium-term marketing activity plans- Delivering regular reports using appropriate data sources to the category and to senior teams- Working in a diplomatic and productive way with a variety of businesses, teams and departments, building rapport to achieve strategic objectives for the category- Negotiating terms with third-party suppliers to deliver marketing support- Developing a stronger working relationship between Bakkavor and Tesco, facilitating more efficient interaction between departments and improving the supplier/retailer interface- Attending regular senior level meetings to share insight across Bakkavor and Tesco businessesKey Achievements:1) Coordinated the 'Tesco Big Night In Meal Deal' project, which involved planning 52 week marketing activity for a major takeaway range in Tesco. Outcomes included:- Creation of a new zone on Tesco.com for Meal Deals: Tesco.com/MealDeals- Launch of the first 'gamified' product packaging in the UK supermarket sector (the packaging of the Tesco Big Night In range). Working with the agency Engine Creative, we developed a fun, family 'Big Night In' quiz game, which is accessible when customers scan the Big Night In packaging with Tesco Discover app2) Planned and supported coordination of numerous elements of marketing activity across the Convenience category, including PR events and on Tesco.com

Analysing market trends and consumer data in the Chilled Convenience sector using loyalty card tools and EPOS sales data.Tools used:- Microsoft Excel- Dunnhumby Shop- AIMIA

Involved in direct sales and email marketing for practical and cutting edge policy-led conferences, seminars and training courses. Part of a team working to support company objectives.

I was a contributor to Chimp Magazine, which was a Manchester arts, culture and events magazine that is sadly no longer in print. I was responsible for:- Occasional contribution of articles, features and music/film reviews for print and online, which included an interview with actress Tilda Swinton- Editing and maintaining the Online and App event listings- Stand-by editor for print event listings, trained to use Adobe CS4 editing software.

In November 2009 I independently traveled overland from London to Beijing and then on to Asia for 4 months. I wrote about my experiences on the train from London to Beijing and my time spent with a nomadic Mongolian tribe in my blog: www.mahabadi.com. The trip was self-organised and self-funded.