Marina Makarov Email & Phone Number

San Diego, Ca, Us

•Drove the Salesforce+ product roadmap, delivering transformational marketing and brand experiences through content streaming, personalized interactions, and virtual and in-person events.•Owned the product life cycle for new features such as Schedule, Search, and Maps, and many more, creating business requirements documents, defining KPIs, conducting feature assessments, and formulating launchstrategies.•Devised product enhancements for online streaming, registration, agenda… Show more •Drove the Salesforce+ product roadmap, delivering transformational marketing and brand experiences through content streaming, personalized interactions, and virtual and in-person events.•Owned the product life cycle for new features such as Schedule, Search, and Maps, and many more, creating business requirements documents, defining KPIs, conducting feature assessments, and formulating launchstrategies.•Devised product enhancements for online streaming, registration, agenda creation, and API integration, enhancing user experience across in-person, digital, and on-demand events.•Executed product discovery and user research sessions, leveraging insights from user feedback and market trends to inform product decisions, prioritize feature development, and enable Agile product delivery.•Worked with teams throughout product development, design, configuration, testing, and launch phases, in addition to collaborating with third-party vendors to ensure successful onsite experiences at large events. Show less

•Directed product development and enhanced product functionality and performance for the Events and Salesforce+ platform, in addition to serving as an SME for multiple vendor platforms.•Translated the product vision and roadmap into user stories while leading requirements gathering, sprint planning, documentation, and feature assessment to streamline the product life cycle.•Organized backlog refinement meetings and collaborated closely with developers on feature delivery,fostering a… Show more •Directed product development and enhanced product functionality and performance for the Events and Salesforce+ platform, in addition to serving as an SME for multiple vendor platforms.•Translated the product vision and roadmap into user stories while leading requirements gathering, sprint planning, documentation, and feature assessment to streamline the product life cycle.•Organized backlog refinement meetings and collaborated closely with developers on feature delivery,fostering a cohesive team environment and ensuring timely, high-quality product releases. Show less

San Francisco, California, United States

•Drove product analysis with product managers, improved product documentation, and generated actionable insights that influenced the product roadmap for the Salesforce+ Events platform.•Analyzed and translated complex business and marketing requirements into clearly defined functional requirements, comprehensive documentation, and customer-oriented user stories.•Fostered cross-functional collaboration among engineers and business owners across all product life cycle stages, accelerating… Show more •Drove product analysis with product managers, improved product documentation, and generated actionable insights that influenced the product roadmap for the Salesforce+ Events platform.•Analyzed and translated complex business and marketing requirements into clearly defined functional requirements, comprehensive documentation, and customer-oriented user stories.•Fostered cross-functional collaboration among engineers and business owners across all product life cycle stages, accelerating the product life cycle and improving productivity. Show less

San Francisco Bay Area

Responsibilities:• Web and mobile testing utilizing Dreamforce SaaS platform. • Prepared and executed test scripts for unit, functional, regression, Integration, end-to-end and go-live testing.• Organized status meetings for QA activities and critical issues escalation.• Reviewed business and functional requirements to define test scenarios.• Involved in developing test cases based on User Stories, reviewing and executing test cases • Monitored scope and requirements… Show more Responsibilities:• Web and mobile testing utilizing Dreamforce SaaS platform. • Prepared and executed test scripts for unit, functional, regression, Integration, end-to-end and go-live testing.• Organized status meetings for QA activities and critical issues escalation.• Reviewed business and functional requirements to define test scenarios.• Involved in developing test cases based on User Stories, reviewing and executing test cases • Monitored scope and requirements changes in accordance with agile methodology• Executed and maintained automated test scripts using Selenium • Proactively participated in bug fixing, deployment and release activities• Responsible for bug tracking, verification and closure• Involved in product and feature acceptance testing and release notes documentation• Participated in weekly status and triage meetings. Show less

Bachelor Of English Translator, English Language And Literature, General

Master Of Business Administration (Mba), Business Administration And Management, General