Mamoon M. Email & Phone Number

Nottingham, England, United Kingdom

Nottingham, England, United Kingdom

• Worked with the Head of Marketing to revamp the content strategy for the website and social media including writing & designing blogs, social media posts/videos for LinkedIn & YouTube, website user journeys, e-books.
• Worked on a Crowdcube funding campaign to raise a total target funding of £500k in 3 months using various marketing assets (static and dynamic) across multiple channels (socials, website, and email)
• Researched and worked on competitor analysis to create a marketing strategy to target new segments and enter new industries for increased market penetration, market share and better ROI.
• Implemented the content and SEO strategy across the website landing pages for gaining a better organic rank in the SERPs and monitored the progress through Google Analytics.
• Proficiently utilized analytical tools such as Google Analytics, Google Search Console and SEMrush to extract meaningful insights into customer behavior, campaign performance, and overall marketing effectiveness.
• Utilized demographic, behavioral, and psychographic data to segment customers into targeted groups and analyze yearly client data to identify new sectors and locations to target in the market.

United Kingdom

Nottingham, England, United Kingdom

• As the International Student Ambassador of the University of Nottingham, I act as a representative of the institution to prospective and current international students, providing support and guidance on various aspects.
• Act as a point of contact for prospective and current international students, answering questions and providing information on academic and non-academic matters, such as housing, healthcare, visas, and cultural.
• Conduct campus tours and attend recruitment events, fairs, and conferences, promoting the University of Nottingham to prospective international students and their families.
• Contribute to the development and delivery of orientation programs for new international students, providing insights into student life and helping them to navigate the University's services and resources.
• Organize and participate in social and cultural events, such as welcome dinners, cultural showcases, and peer mentoring programs, fostering a sense of community and integration among international students.
• Share personal experiences and insights as an international student at the University of Nottingham through blogs, social media, and other communication channels, to give prospective and current students an authentic.

Nottingham, England, United Kingdom

• The MSc Marketing Course Representative role allows me to be a liaison between the course faculty and students, representing the interests and concerns of my fellow students and working to improve the overall academic.
• Attend and actively participate in all meetings with course faculty and the postgraduate student association, providing feedback and suggestions from students regarding the program.
• Act as a point of contact for students seeking academic advice, responding to queries and concerns in a timely and professional manner.
• Assist with the organization and promotion of events related to the course, including workshops, guest lectures, and career fairs.
• Collect and report student feedback to the course faculty and postgraduate student association to improve the course and its delivery.
• Represent the MSc Marketing program at external events and conferences, networking with other marketing professionals and promoting the course to prospective students.

Nottingham, England, United Kingdom

• Develop and implement social media strategies that align with overall marketing goals and objectives, such as increasing brand awareness, driving website traffic, and generating leads.
• Create and curate engaging content, including visuals, videos, blog posts, and social media copy, that resonates with target audiences and encourages engagement and interaction.
• Monitor and analyze social media metrics, such as engagement, reach, clicks, and conversions, using various analytical tools, and provide regular reports and insights to cross-functional teams.
• Stay up-to-date with social media trends, best practices, and new platforms, and recommend and implement new strategies and tactics to improve social media performance.

Pakistan

• Designed branding strategies & marketing email campaigns, revamped website content & design, arranged 30 tech workshops & conferences leading to an overall 6.3% increase in current client-base of System Plus.
• Rebranded the company’s logo and website including content writing & optimization and search engine optimization to increasing the monthly web traffic by 40%.
• Worked on creating 5 detailed case studies, client portfolio videos, pitch decks, and branded company presentations enabling sales team to pitch System Plus services to the prospects more confidently and effectively.
• Single-handedly managed over 50 major company events, seminars, and workshops andprovided all the logistical and operational support where needed.
• Led a team of 2 marketing professionals (creative designer & technical content writer) tomaintain and optimize brand’s social media performance and engagement, customerconversion and seamless collaboration with clients.
• Developed an organic SEO strategy using SEMrush to improve brand’s visibility and toprankings in organic search placing the company in ‘Top 20 IT Consultants in Pakistan 2021’and ‘Top 10 Cybersecurity Companies in.

• Staunch is a Custom Software Development company in the U.S; partnering with their clients to elevate their value through custom software development, IT consultancy, product design, and QA services.
• Initiated the company’s digital marketing strategy.
• Built & managed inbound and outbound communications including email, blog & social media
• Designed branding strategies, nurturing & marketing campaigns, website revamp (content & design), tech workshops & conferences leading to an overall 9.3% increase in current client-base of System Plus.
• Used google analytics to monitor the results of campaigns and drive data-driven decisions.

Lahore, Pakistan

• Tkxel is a leading software development company located in Reston, Virginia. Committed to developing innovative software solutions for leading enterprises in the world, helping them grow their businesses using the.
• Worked w/ Marketing Manager for link-building strategies, lead generation, and SEO optimization of the website resulting in a 7% increase in inbound leads.
• Collaborated with over 5 external parties cross-functionally to identify new partnerships and business opportunities resulting in overall increased brand visibility.
• Researched and wrote over 30 technical blogs and white papers across multiple touch points & created multimedia content (videos and podcasts) for global branding.
• Initiated a podcast channel launching over 30 podcasts for Tkxel that enhanced the inbound lead generation by 10%.
• Conducted keyword research & implemented all the search engine optimization strategies to optimize meta titles, meta tags, meta descriptions, and URLs increasing the contact form filling number from 10 to 60/month.

Lahore, Pakistan

• Working as cultural ambassador in Pakistan U.S Alumni Network – Lahore Chapter.
• An active member of Pakistan U.S Alumni Network (PUAN) council of 2019.

Lahore, Pakistan

• Conducted close ended research on customers’ attitudes and behaviors while making buying decisions in a closed research environment.
• Helped develop a case study documenting consumer’s psychology (attitudes & behaviors) after being exposed to celebrity endorsement.

Lahore, Pakistan

• Led a “Go Green” campaign to minimize the environmental pollution providing the company with optimized number of cars to use.
• Conducted goal programming for cost minimization and optimal captain ratings saving company over PKR 12 million in net sales against various competitors (Uber & Rakoob) in the market.
• Designed & presented the “Careem Inception Model” to tap into new market with expected increase in sales up to 20%.

Bahawalpur, Punjab, Pakistan

• Used data to analyze and make strategic recommendations on new ways to optimize marketing models.
• Report back to Leadership in the form of pivot charts/tables for impact and efficiency.
• Created content about the quality, value and style of products to influence customer buying decisions and increasing awareness significantly in remote areas.
• Owned and managed the weekly, monthly and ad-hoc reporting of Digital Marketing activities; and bring improvements to base actions on data insights.
• Supported the Digital Marketing Manager in the analysis of the Digital Marketing activities and CRM: customer profiling, events and analysis of the customer journeys and emails.
• Assisted the Digital Marketing Manager in running the daily operations of the Digital Marketing activities and CRM activations.

Islamabad, Pakistan

• Inspected financial statements of PC Hotel
• Performed audits on systems, operations and accounts
• Reported audit findings and recommended improvements

Msc, Marketing, Distinction

Activities and Societies: • International Student Ambassador 2022-2023 • MSc Marketing Course Representative 2022-2023 • Nottingham.

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services, A

Activities and Societies: Boston University Athletics Society Captain of Intramural soccer team

Management Sciences, Business Administration And Management, General