Manav Kapoor Email & Phone Number

Toronto, ON, CA

Greater Toronto Area, Canada

• Clients: Scotts, YETI, Ryde
• Conduct comprehensive market research to identify target audience characteristics, media consumption habits, and emerging trends.
• Utilize tools such as Vividata to extract meaningful insights from market research data. Analyze audience demographics, psychographics, and media consumption patterns to inform media strategy development.
• Develop integrated media plans that align with marketing objectives, target audience profiles, and budget constraints.
• Identify the most suitable media channels, platforms, and formats to effectively reach and engage the target audience.
• Ensure efficient budget utilization while maximizing reach and impact.

Toronto, Ontario, Canada

Canada

• Managing 100+ outbound and Inbound calls in a fast-paced contact centre daily to acquire monthly donors for reputable charities like Sick Kids, CNIB, CRC, Plan International, etc., with an average conversion rate of 78%.
• Aided the social media team in reaching out to the targeted audience via Linked In and offering them information about fundraising campaigns and organizational goals.
• Succeeded in raising over 105k cad within three months.
• Collected source data such as donors’ names, addresses, and credit card information for over 1500 donors and entered data into donor service software at the charity call centre

Toronto, Ontario, Canada

• Creating visual content over Adobe Photoshop and Adobe Illustrator and posting it over social media platforms as per the media calendar.
• Measuring the performance of digital marketing efforts using various Web analytics tools (Google Analytics, Web Trends, etc).
• Optimizing the company's website by creating SEO-friendly content which led to an increase in website performance & ranking on SERP from page 3 to page 2
• Proofreading and editing marketing collateral, including brochures, web copy, and social media posts.

New Delhi, Delhi, India

• Designing and implementing PR and communication strategies for all the clients ( SPYKAR, United Colours of Benetton, and Calvin Klein) associated with Panchanan International.
• Evaluating prior sales statistics and aging stock records for five international brands while also managing the photo shoot for the upcoming fashion launch.
• Coordinating with the web design teams for an integrated campaign and outlining best practices from a marketer's perspective.
• Executing tests, gathering, and evaluating data and outcomes, and recognizing trends and insights in paid search campaigns to boost ROI.

Gurugram, Haryana, India

• Intercommunicating and working with the marketing manager to accomplish everyday tasks.
• Developing surveys to facilitate the team in identifying the targeted audience from a large group.
• Managing the company's Quora account to dispel customer concerns about the brand.
• Copywriting for social media platforms following the guidelines given by the manager.

Postgraduate Degree, Marketing

Marketing/Marketing Management, General

This course subsumes a broad spectrum of subjects like fundamentals of marketing, CRM and financials of marketing that empowers a marketer.