Responsibilities:● Strategize and Execute: Develop and implement comprehensive e-commerce strategies, focusing on growth, market expansion, and marketplace management.● Advanced Web Development: Collaborate on advanced website development to enhance functionality and user experience.● Merchandising and CRM Management: Oversee online merchandising and manage CRM systems to improve customer engagement and retention.● Logistics Optimization: Streamline logistics to ensure efficient operations and achieve significant cost savings.● P&L Leadership: Lead full P&L responsibility, driving data-driven decision-making to optimize performance.● Marketplace Management: Manage and optimize sales through third-party marketplaces, ensuring alignment with overall e-commerce strategy.● SEO and Digital Marketing: Enhance online visibility through targeted SEO and robust digital Marketing strategies.Achievements:● Market Expansion: Successfully expanded into a new country by launching ACE online in Qatar.● Sales Growth: Increased sales in 2023 compared to2022.● Cost Reduction: Reduced operational costs in 2023 compared to 2022.● Platform Upgrade: Increased website speed by 400%, leading to an 18% increase in conversion rate (CR) and a 50% increase in organic traffic, now reaching 48%.● Category Expansion: Introduced 4 new online-exclusive categories.● Vendor Growth: Implemented a drop-shipping model and increased the number of online vendors.

Responsibilities:● E-commerce Development: Build and enhance e-commerce capabilities to support businessobjectives and drive growth.● Cross-functional Collaboration: Bridge the gap between business, technology, and user experience tocreate engaging products.● Customer-Centric Approach: Develop solutions that provide an optimal customer experience whilealigning with business needs.● Product Listing and Vendor Selection: Work closely with the commercial team to list products onlineand select vendors, ensuring a comprehensive and competitive product assortment.● P&L and Operations Management: Manage full P&L responsibility, optimizing operational efficiency andprofitability.● Logistics and Last-Mile Delivery: Oversee logistics, including last-mile delivery, to ensure timely andcost-effective fulfillment of customer orders.● Digital Marketing: Lead digital marketing initiatives to enhance online visibility, drive traffic, and boostsales through targeted SEO, SEM, social media, and email marketing strategies.Achievements:● Platform Innovation: Developed and implemented a new e-commerce platform.● Mobile Expansion: Successfully launched a new mobile app.● Sales Surge: Achieved a 300% increase in sales.

Responsibilities:● Operational Oversight: Manage all aspects of the business, including full P&L ownership, and overseewarehouse operations to ensure efficient fulfillment processes.● Conversion Optimization: Increase customer conversions and enhance the digital proposition for theGood Basket in UAE markets.● Commercial Strategy: Take ownership of trading the website by devising and executing the overallcommercial strategy in collaboration with internal teams.● Daily Activity Monitoring: Monitor and manage daily activities to ensure alignment with commercialobjectives.Achievements:● Website Enhancement: Designed, developed, and enhanced the Good Basket website.● Significant Sales Growth: Achieved a 150% increase in sales.● Cost Reduction: Reduced operational costs by 80%.● Operational Integration: Merged the fulfillment and operations team with the Vegetable Souqbusiness, owned by the same company.● Custom OMS Development: Designed and built a custom-made Order Management System (OMS).● Q-commerce Collaboration: Partnered with Q-commerce aggregators like elGrocer to expand reach.● UAE Market Expansion: Extended service coverage from only Dubai and Abu Dhabi to the entire UAE

Responsibilities:● Business Strategy Development: Create and implement comprehensive business plans and strategiesto drive growth and market expansion.● Marketing Execution: Develop and execute effective marketing plans, including PPC, SMM, SEO, andemail marketing.● Website Management: Design, develop, and enhance the e-commerce website (aswaaqonline.ae),ensuring an optimal user experience.● Sales Oversight: Manage website sales and sales through third-party marketplaces to maximizerevenue.● P&L Management: Oversee full P&L, ensuring financial performance aligns with strategic objectives.● Logistics and Operations Management: Oversee the logistics team, including operations, call center,supervisors, and drivers, ensuring efficient fulfillment.● Corporate Sales Management: Lead the corporate sales department, driving B2B sales growth.● Social Media Management: Manage and enhance the company’s social media presence.Achievements:● Website Innovation: Designed and enhanced both the main e-commerce website and the corporatesales website.● Remarkable Sales Growth: Achieved a 480% increase in sales.● Customer Expansion: Increased customer base by 250%.● Delivery Area Expansion: Expanded delivery areas from 40 to 104.● Award Recognition: Received the award for Best Online Shopping Service in Dubai, 2017.● Fulfillment Expansion: Increased fulfillment centers from 2 to 16 to support growing demand.● Q-commerce Integration: Implemented the Q-commerce model, listing aswaaq on all majoraggregators such as Instashop, elGrocer, Talabat, DubaiStore, Soopamarket, SWAN, NowNow, andDukkani.

I joined Gulf Shadows Group to be the head of Marketing Department, online and offline marketing. My main role was to make sure that the group have strong online presence.

Analyzed, reviewed and modified web systems by designing, maintaining, documenting, testing, developing, publishing, Marketing and monitoring them using Web Technologies. I lead contains designers, developers and client servicing to deliver high quality websites, social media

- Interacting with the client to understand the project and finalize its scope. - Estimation, design and development of various modules. - Bug fixing and maintenance of the product Mentoring junior members in the team - Coordinating with other teams working on the same project coordinating with the testing team for fixing bugs. - Ensuring smooth delivery of the project Leading the technical team. - Responsible for the designing, creation, programming and managing professional and appealing websites using scripting languages such as HTML, CSS, JavaScript, ASP.Net, MSSQL, PHP, MySQL, Photoshop, Illustrator and Flash.Start Working with open source CMS: WordPress, Joomla, Drupal And Magneto. - Increase the web traffic with the help of the knowledge of internet marketing and E-commerce selling. - Maintain, promote and develop the content of the websites with the help of the new technologies. - Responsible for the quality and content control of the websites. - Set Up Social Media Accounts(Facebook, Twitter, Google+, YouTube, Linkedin..etc), And make integration with websites. - Develop Facebook Application. - Prepare Digital Marketing campaigns including SMM, SEO, SEM. Run campaigns on Adwords, Facebook ads. - Develop SEO strategies, and implement and monitor campaigns. - Perform site analysis, keyword research and mapping, and assess link building opportunities - Perform competitor SEO research. - Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness - Prepare analytics and ranking reports and present to clients and management.

- Responsible for the designing, creation, programming and managing professional and appealing websites using scripting languages such as HTML, CSS, JavaScript, ASP.Net, MSSQL and Photoshop. - Increase the web traffic with the help of the knowledge of internet marketing and E-commerce selling. - Maintain, promote and develop the content of the websites with the help of the new technologies. - Responsible for the quality and content control of the websites. - Done some editorial work including copy write and proofing information.

Designed, enhanced, upgraded and maintained the availability and technical functionality of multiple assigned websites through several different technological processes. Worked closely with application developers, interface designers, editors and IT communications specialists to ensure website operation’s position at the cutting edge of technology. Worked in coordination with different departments and clients to sort out their technical issues and address queries in regards to their websites. Conducted market research to stay current with the latest technologies as per market trends and standards. Research fields included: SEO, link building, media promotion, social media, web hosting, PHP, ASP.Net web design, etc.