Maria Del Mar Ferrándiz Lorenzo Email & Phone Number

Basilea, Basilea-Ciudad, Suiza

Agile (integrated) multichannel campaign advice and management to enable an effective marketing mix and achieve strategic goals within the editorial development business unit. Subject areas: Neurology and Neuroscience, Oncology, Dermatology, Immunology, Ophthalmology. Duties:- Work in close collaboration with the Editorial Development Business Unit. Active consultation and advice on the most convenient marketing and communication activities to reach defined needs and goals. - Planning, execution, and monitoring integrated multichannel campaigns (considering both traditional and digital channels) tailored to target group interests (basic/translational/clinical researchers) and preferences.- Plannification, organization, and supervision of congress' booths and exhibition participation. - Represent Karger at congresses, introducing products and services to potential clients. - Developing creative concepts and copy for multichannel campaigns.- Social media content creation and management. - Cost planning and control, leading campaign reports, statistics, and performance. - Creation and delivery of attractive marketing and sales materials considering an integrated communication and content strategy.- Coordinate cross-functional and multicultural teams to perform marketing materials and multichannel campaigns on assigned budgets and deadlines.Tools: Google Ads, Google Analytics, Mailchimp, Pardot, Salesforce, Hootsuite, GAM, HUM, Adobe, MS 365.

Duties: As International Product Manager: - Involvement in vision and strategy development of the entire company portfolio (Rx and OTC business units).-Management and implementation of offline and online promotional actions according to global marketing strategy. -Perform product training and business insights workshops to worldwide distributors (presence in > 60 diferent markets) to increase global sell out figures. -Provide input on products positioning and strategy (both Rx and OTC portfolio) according to country (market) and solve technical/safety queries.As medical sales representative: -Present and promote company portfolio using solid arguments to existing and prospective customers (dentists) in order to boost medical prescription and meet target sales of the assigned zone. -Establish, maintain and develop a positive customer relationship, meeting customer’s needs. -Seek for potential new customers (leads). -Perform educational workshops.

Duties:-Meet and liase with clients to identify their advertising/marketing requirements according to their brand plan.-Advise clients on best communication channel and strategy taking Code of Practice for the Pharmaceutical Industry into account-Negotiate time-scales and quotes -Perform campaigns ideas or proposal presentations to clients -Deliver creative projects to clients for approval or modification-Handle project's estimates and invoices. - Interact and coordinate agency departments to devise advertising campaigns, medical education and promotional materials and Medical/Marketing events meeting client's brief, budged and deadlines-Technical secretariat and events coordination-Monitor work progress and keep in contact with clients at all stages-Ensure that projects are completed on time, meeting clients’ needs and within budget. - Content writing, structuring and proofreading of promotional materials- Experience in oncology, diabetes and iron deficiency.

-Duties:-Creation and interpretation of scientific documents.-Design and development of medical marketing projects: structure, revision and content correction.-Manage assigned projects and represent the agency in front clients.- Client targets identification.-Development of projects according client needs.-Team interaction and coordination with different professional background.- Experience in oncology, diabetes, rare diseases and dermatology.

Duties: -Management of scientific collaborations, clinical studies, professional service agreement and sponsorships-Support to digital projects-Development and implementation of digital strategy and sites updating -Give support to the organization of sponsored events, subscriptions, invitations to customers-Database management and CRM tools

Preclinical Therapeutics And Drug Delivery Research Program

Duties:-Patient-derived xenograft development -Primary tumor cell cultures-Nanoparticles synthesis and physicochemical characterization-Cell viability study (MTS) -Plasma and tumor pharmacokinetic, pharmacodynamics and antitumor drug activity analysis -Analytical techniques used: UFLC and DLS

Master'S Degree In Drug Research, Development And Control, Pharmacy

Master'S Degree In Monitoring Clinical Trials, Market Access And Medical Affairs

Knowledge in: -Regulatory framework of the clinical trial: GCP - ICH and Real Decreto 1090/2015 -Clinical Trial's setting up, follow up.

Degree In Biomedical Science, Biomedical Science Research