Marina Matusevich Email & Phone Number

Eindhoven, Nb, Nl

Eindhoven, North Brabant, Netherlands

Leading the user experience of mobile, tablet and web apps working with connected wearable devices (ultra-thin smart insoles) in collaboration with product owners, developers, stakeholders and users. Performing UX-research, competitor analysis, creating low- and high fidelity wireframes and UI design, and writing design documentation.

Netherlands

Design support in app/web product development.

Project description: Mobile App for Houseplants owners, including research, wireframing and visual design. I designed a mobile application interface for collecting house plants, providing quick access to care tips with experience exchange features, connected to the market platform and stores.Main responsibilities:1. UX-process: Customer Journey Map, Opportunities Scope, Kano Model: questionnaire + results, Object map (Object-oriented Design), Scenario Map: Design Map (To-be).2. Wireframes (low- and high-fidelity).3. Visual Design (in progress).Tools used: Figma and Miro.

Project description: Route planner for auto travellers, including research, wireframing, components and visual design. Team of 5 remote collaborators, we designed a mobile app assisting in auto journey preparation and providing on the road guidance.Main responsibilities:1. UX Process: Client’s and Users’ goals evaluation, Personas & Segmentation, User Interviews, Value Proposition & Lean Canvas, Competitive Analysis, Product Requirments Definition, Information Architecture, User Flows.2. High-fidelity wireframes.3. UI Kit and Visual Design.

Created visuals for digital marketing channels such as social media, promo web and online ads, developing a visual language from scratch or following the branding guidelines. Designed presentations for clients and indoor purposes.

Minsk, Belarus

Improved website performance and user experience of the biggest online bookstore OZ in Belarus, being a part of the marketing team, I interpreted Google Analytics data to IT, content and marketing colleagues.Advised on optimization:– tech side: page nesting, prioritized page value, getting rid of duplicated pages, indexing problems, etc.– content side: naming items, splitting and combining categories, discovering potential future trends, etc.Automated processes of generating unique SEO metadata for multiple pages based on their category. Was in charge of SEO-audits. Provided KPI-driven analytics reports for management quarterly. Increased organic traffic up to 150%.Tools: Google Analytics, Yandex.Metrica, Google Search Console, Yandex.Webmaster, Google Suite, Key Collector, Microsoft Excel, Redmine Task Manager.

Minsk, Belarus

Collected and structured semantic core: expanding and clustering keywords to groups and checking request frequency, tracked website positions.

Minsk, Belarus

Supported retail accounting application LS Trade, troubleshoot technical problems with the app.

Remote

Area of responsibility: household appliances.Added and modified product information, prepared images and texts for the website, developed categories filters, ensured every product specification is correct with the goal of improving online consumer experience.

Postgraduate Diploma, Graphic Design

– History of Art, History of Design – Drawing, Painting, Colour Science, Formal composition – Advertising – Design Theory and Methodology.

User Interface Design: Web & Mobile

– System design approach – Usability Heuristics – Layouts & Patterns – Colour schemes – Five Planes Design Framework – Client’s and Users’.

Bachelor'S Degree, Computer Science

Activities and Societies: Graduation project: web marketplace of handmade goods with PHP interface and database management system MySQL.

Associate'S Degree, Information Technologies, Graphics, Further Mathematics, Programming Basics, Html