Marisa Marionakis Email & Phone Number

California, United States

Santa Monica, California, United States

Analyzed business and facilitated a strategic approach developing a three year global brand plan across Activision Blizzard portfolio, Call of Duty, Overwatch, Crash Bandicoot, Candy Crush, etc.Identified and secured category expansion opportunities across softlines, hardlines, and publishing that accelerated business growth, and curated specific licensees.

Los Angeles County, California, United States

Contributed creative and innovative ideas with a proactive drive and global approach that expanded the demographic and revenue growth. Influenced critical internal stakeholders to address issues, troubleshoot and managed overall solutions to ensure efficiency

Greater New York City Area

• Led publishing division in various areas, managed softline licensees and publishers, in addition to overseeing multi-million dollar budget. Identified, negotiated and structured license partnerships to elevate Cartoon.
• Conducted quarterly forecast analysis across kid and adult brands to estimate growth, and implemented strategies, such as National Pickle Day retail program, increasing revenue by 39%
• Leveraged the iconic pop-cultural brand, Rick and Morty success and renewed licensees at a record breaking six figure guarantee for fashion categories and comics, 1300% higher than industry average
• Oversaw product development from concept to execution for brand integrity and diversified assortment across 16 Cartoon Network and Adult Swim properties, managed 51 licensees

Greater New York City Area

• Effectively negotiated and executed 40 new licensees, and increased revenue 60% vs. prior year across Apparel, Accessories, Back-to-School, Cold Weather, Footwear, Hosiery, Health and Beauty, Home Furnishings.
• Increased publishing revenue by 400% within 9 months by strategic partnerships across multiple brands, progressive formats, multiple New York Times Bestsellers, collaborative launches and brand experiences with show.
• Liaised with all brand stakeholders to expedited Rick and Morty strategic business planning and fashion product development to execution that met the high demand of retail and quadrupled revenue growth

Greater New York City Area

• Prospected, negotiated and executed 49 contracts, while exceeded revenue goals by 89% on average per year across Accessories, Back-to-School, Cold Weather, Beverageware, Halloween, Health and Beauty, Home Furnishings.
• Secured first look exclusive partnership with Spirit Halloween, Hallmark Cards and BOOM Comics
• Identified competitor market, and strategically developed Cartoon Network’s Publishing department with critical future revenue driver partners, i.e. Scholastic, Random House, Penguin, IDW Publishing
• Effectively developed new relationships and build credibility, showcased creativity and innovation that directed attention to receive licensing industry recognition and awards

Greater New York City Area

• Liaised with Softlines Director to define category strategies, managed sales, marketing, merchandising, and retail efforts for animation and live-action properties. Led Softlines business for categories including.
• Negotiate and market strategic partnerships that elevate the brands and reach new consumers
• Drive year over year revenue growth by diversifying assortment, distribution, partnerships andexperiences
• Guide studio, creative development and asset management to ensure synergies with brand/publisher and show creator

Greater New York City Area

• Managed a multi-million-dollar annual product licensing budget across 40+ licensees in Arts & Crafts, Collectibles, Electronics, Games, Seasonal, Social Expressions, Sports, and Publishing.
• Tracked quarterly sales performance by comparing projections, royalty statements and POS to ensure target revenue
• Identified growth, built a robust publishing program with 36 new titles within the first year

Greater New York City Area

• Liaised and supported cross-functional team to become well versed in consumer products business. Effectively developed a database system to better manage and organize the overall quarterly forecast process for Cartoon.
• Collaborated with Retail Director to develop strategic business planning to expand in the retail landscape
• Managed PO logs and secured all financial documents in an organized database, and tracked quarterly forecasts from all licensee partners

New York City Metropolitan Area

Booked and maintained several theatrical and gaming upfront and scattered accounts, representing +$30 million in annual revenue.