Marta Gutierrez Email & Phone Number

Remote

•Lead 80+ brands through client and market research, creating designs that communicate identity and core values•Produce designs that are adaptable and align to ever-evolving business needs•Meet with customers to identify business needs, generate budget proposals, develop creative briefs, and plan project execution timelines•Create and maintain open channels to communicate project updates and share insights while fostering collaboration•Educate and guide clients through the creative process, translating feedback into assets•Demonstrate the value add of branding assets and a defined brand DNA through compelling storytelling•Add structure to the creative process, expediting project delivery timelines by 30% while reducing workloads•Exhibit excellent communication, user experience, and digital program design skills

Colombia

• Conduct client and market research for over 50 accounts to create designs that reflect the identity and core values of the brand while remaining competitive and attractive to the target audiences.• Design naming, packaging, labeling and other branding and marketing materials that align with strategic brand goals, coordinating with outside industries as required.• Work on improving personal digital illustration techniques to apply on branding and packaging projects.• Manage accounts, collaborating with other designers to present design ideas and budget proposal.• Work as a team to provide constructive criticism to other designers as well as receiving feedback.• Constantly participate in brainstorming sessions to improve and create new services for the company through service journey map techniques.

Cali, Valle Del Cauca, Colombia

• Plan, promote and execute student engagement and leadership events of 50+ attendees• Lead multiple projects simultaneously, meeting deadlines and gaining budget buy-in

Austin, Texas Area

• Organize events for 100+ attendees, fostering cross-campus relationships• Identify student needs to provide appropriate digital and physical resources

Producción En Diseño Gráfico, Graphic Design

Produccion En Publicidad, Advertising

Associate'S Degree, Foreign Languages And Literatures, General

Activities and Societies: Phi Theta Kappa, LINK International, START, Student Council