Matthew Martin work email
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I’m a multifaceted and results-driven professional with a diverse background in marketing, branding, strategic planning, art direction, and graphic design, backed by a proven track record of success in navigating high-growth organizations through periods of accelerated sales and revenue growth. I thrive in fast-paced, constantly evolving environments. I’m passionate about identifying opportunities to initiate game-changing business solutions, launching innovative multi-channel brand and marketing strategies, and inspiring team members to achieve their best.Marketing and cross-functional leadership puts me in a pivotal role in influencing innovation and growth. I understand the mechanisms that drive business forward, and I can skillfully create strategic roadmaps that set a foundation for long-term success. Previously serving in numerous leadership roles throughout my career has given me an essential insight into the importance of collaboration between multiple departments, cohesion among all functions, and direction throughout every level of operation.I possess a strong history of trailblazing new industries and building successful start-ups from the ground up. As Director of Marketing for Social Sentinel, Inc., I stood at the forefront of pioneering marketing for an award-wining start-up with a mission of changing and saving lives. I spearheaded a cross-functional brand, cultivated a high-performance marketing team, and led every facet of companywide rebranding. In turn, my team and I proved instrumental in building a strong brand and a 140% increase in revenue, a 300% increase in new customers, and a 48% increase in contract value.I’m a problem solver with a knack for analysis and strategy, and I pride myself on offering services in marketing, branding, creative direction, writing, and content development. I’ve done an excellent job helping many organizations grow with easily transferable capabilities to any business - and to every role, I bring passion, enthusiasm, and a desire to achieve.
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Director Of Product MarketingMinistry Brands May 2022 - PresentKnoxville, Tn, Us -
President, Marketing / Branding / Graphic DesignMatthew Martin Consulting 2003 - Present• Branding Innovation: Conceptualize and deliver leading-edge brand experiences for clientele via utilizing a holistic approach in creating balanced marketing programs designed to build respective brands and achieve business goals. • Client Consultation & Brand Development: Oversee individualized consulting projects ranging from full-scope brand development to sales deck design/writing for a diverse range of clientele, including Global Z, Widewail, Himss Analytics, KnowledgeWave, 802 Crossfit, Amped Pipeline Marketing, Oh My Dog, Smugglers Notch, U.S. Committee for Refugees and Immigrants, and No School Snowboard Shop.
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Director Of Marketing And Client SuccessInclude Pte Ltd Aug 2021 - Apr 2022Denver, Us -
Director Of MarketingSocial Sentinel, Inc. Jun 2017 - Nov 2019Burlington, Vermont, Us• Cross-Functional Team Leadership: Built and spearheaded a cross-functional brand and marketing team assembled to pioneer a new industry for an award-winning start-up with a mission of changing and saving lives.• Marketing Planning & Quantifiable Results: Developed and launched an innovative multi-channel digital and marketing strategy, leading to a 140% increase in revenue, a 300% increase in new customers, and a 48% increase in contract value through data-driven thought leadership and production of educational podcasts, webinars, white papers, and blog posts.• Rebranding & High-Volume Lead Growth: Pioneered all facets of companywide rebranding, effectively catapulting Sales Qualified Leads by $17.25M within the first two days.• Art Direction & Graphic Design: Governed the creative, design, and copy of socialsentinel.com, as well as all marketing, sales enablement, onboarding, and retention collateral, while ensuring delivery of a consistent brand experience across all touchpoints of the customer’s journey. -
Marketing ManagerDealertrack Jun 2016 - Jun 2017North Hills, New York, Us• Marketing Strategy Development & Execution: Spearheaded all phases of brand marketing, product, and content strategic planning from concept to launch for both Sales F&I and Lender solutions; produced the full marketing and content strategy for the company’s largest marketing spend for the year, the NADA automotive event.• Cross-Functional Leadership: Directed a cross-functional product and content marketing team centralized on maintaining consistent brand messaging and initiating high-impact campaigns.• Writing: Established a unified and cohesive brand experience through authoring the Dealertrack brand voice/tone and style guide; wrote/edited content for all methods of communications and marketing campaigns, including email, website copy, social media, traditional advertising, digital advertising, trade shows, videos, and sales collateral. -
Senior Marketing ManagerUniversity Of Vermont May 2012 - Nov 2015Burlington, Vermont, Us• Marketing Oversight: Oversaw marketing, branding, and creative direction for a Public Ivy and top 100 research university specializing in Healthcare, Sustainability, Business, Science, Technology, and Environmental industries.• Consumer Demand & Sales Growth: Developed/launched direct-to-consumer product marketing strategies, effectively driving demand at each stage of the customer lifecycle and accelerating sales growth by 44%.• Revenue Growth: Repositioned existing products to a new audience, resulting in new revenue gains of $17.5M.• Lead Augmentation: Delivered ground-breaking digital marketing campaigns resulting in a surge of leads by 112.99%, as well as innovative content strategies that subsequently drove qualified leads for sales by 61.91%. -
Marketing ManagerLand Rover Uk | Rovers North Dec 2004 - Nov 2010• Sales & Revenue Growth: Catapulted annual sales from $4.2M to $10M as a result of providing effective cross-functional leadership to marketing and design teams; boosted E-commerce sales by 146% as a result of modernizing company website via conducting extensive market research and compiling analytics.• Publication Overhaul: Revamped and positioned original newsletter into Rovers Magazine (a Land Rover enthusiast publication), effectively driving growth in global readership by 53%.• Social Media Strategy: Established the largest Land Rover blog and forum through conceptualizing, developing, and premiering the first social media strategy for Rovers North.• Relationship & Reputation Building: Established key partnership with L.L. Bean and elevated brand reputation through securing the first Land Rover feature within the L.L. Bean catalog.
Matthew Martin Education Details
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Cazenovia CollegeVisual Communications With A Specialization In Advertising & Graphic Design -
University Of VermontCertificate In Leadership And Management
Frequently Asked Questions about Matthew Martin
What company does Matthew Martin work for?
Matthew Martin works for Ministry Brands
What is Matthew Martin's role at the current company?
Matthew Martin's current role is Director of Product Marketing.
What is Matthew Martin's email address?
Matthew Martin's email address is ma****@****hoo.com
What is Matthew Martin's direct phone number?
Matthew Martin's direct phone number is +180286*****
What schools did Matthew Martin attend?
Matthew Martin attended Cazenovia College, University Of Vermont.
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