Maxime Mashkov Email & Phone Number

Nicosia, Cy

As Publishing Director for World of Tanks Americas, I am responsible for the regional publishing team. We drive all aspects of free-to-play game publishing operations to keep the Americas region a successful and profitable business unit for Wargaming. I define and execute a publishing strategy for the region, including in-game and outside-of-game content strategies, data-driven live operations campaigns and events, monetization beats, business development partnerships, community operations, and media strategy. Our team strives for player satisfaction through a constant culture shift, discovery, and growth. We launch initiatives to streamline dialogue between the development team and the region while keeping a personalized connection to the user.- Defining regional strategies, ensuring their consistency with the global organization- Building business models for general ongoing applications and supporting new features and initiatives- Implementing complex projects that require the involvement of multiple functions within the organization working together (e.g., marketing, Liveops, influencer management, performance advertising, user research, business intelligence, external partners)- Planning and executing campaigns aimed at user acquisition, retention, monetization, and re-engagement- Building consistent and transparent processes across virtual distributed teams- Defining and monitoring the people plan, including recruitment based on business needs for the region- KPI target calculation and application for all departments within the region- Motivating the teams to achieve KPIs while following the budgets, P&Ls, deadlines- Growing and leading publishing teams and day-to-day operations in the fields of community management, content publishing, live operations, product management, analytics, business development, competitive gaming, events, customer service

Nicosia, Cy

As a Producer for World of Tanks, Steam Publishing, I am responsible for the technical integration and publishing operations of World of Tanks on the Steam platform, operating globally. Defining and executing the growth strategy, our team manages the whole scope of the product integration with the Steam platform in constant collaboration between multiple departments, including development, business intelligence, marketing, monetization, live operations, community, analytics, and business partnerships.Responsibilities:- Defining the product vision and strategy for World of Tanks on the Steam platform- Designing the events and updates roadmap according to the product KPIs- Leading a team of product managers launching Liveops events- In charge of the integration of the game with the Steam platform- Managing development features through all stages of the lifecycle up to their release and live support- Player relations management, communicating through various channels- Using predictive models to launch targeted, measurable campaigns for monetization, engagement, reactivation- Driving user acquisition through a mix of paid and organic channels

Nicosia, Cy

Live Ops department oversees personalized player experience and product market fit for North America and South America markets through transformation of Wargaming into player insights and data-driven organization.- Defining and constantly revisiting complex customer segmentations on a variety of dimensions, resulting in an actionable live 360-degree player profile for personalizing the entire journey- Prototyping product improvements through highly targeted measurable campaigns for monetization, engagement, reactivation- Developing and executing the strategy in several channels of communication with user: in-game, premium shop, social, email, portal articles, banner networks- Accountable for setting and achieving the regional targets in acquisition, revenue, and engagement, on schedule, under budget and according to company expectations - Managing a team, consisting of analytics, campaign management, CRM, and monetization managers

Paris, Fr

Supporting all data-related functions from DB schema definitions to reporting automation on all business KPIs for data-driven decision making. Working closely with IT in agile development environment. Providing insights for MKT, Product, Finance, CRM, Marketplace, CS.- ETL – MySQL database creation and maintenance using Talend, merging with Google Analytics data using API- Reporting automation – HTML emails using Java components in Talend- CRM Segmentation automation – user segmentation in R, + segmented newsletters via MailChimp, Experian- Managing Tableau server – creating and maintaining all dashboards, updates, users’ accesses- Excel automated reports w/ MySQL connection – whole range of analysis, reporting on all business topics - Tracking design – implementing JavaScript tags in GTM for Google Analytics, affiliate networks, partners- Forecasting for investors, internal finance, product uplifts estimation, business models and P&L- Coordinating A/B tests to justify any changes in UX, design, messaging, ranking algorithms

Paris, Fr

- Full data support for all teams (tracking design, building data warehouse and maintaining data pipelines from payment platforms, game servers, acquisition partners, to teams within the company, support product launches, tests phases and after release)- ROI estimation (product development: features, marketing: digital campaigns, push notifications, emailing, promotions, promo screens, social media)- Consumer behaviour studies (predictive analytics methods for consumer segmentation, purchase prediction, churn modelling, A/B tests coordination, CRM project planning)- Product studies (game mechanics, balancing, user experience, funnels, interface, in-game monetization, features)- Data strategy for the company (collaborate with the technical teams and internal clients to develop the tools most suited for the company needs, while optimizing the cost)

Nicosia, Cy

- Setting up business intelligence process for EU Publishing department (gathering needs, establishing data flow, synchronising analytics methods, data storage, reporting, automatization, customisation)- Planning and optimising multichannel marketing campaigns (TV, digital, emailing, CRM, social media, mobile push notifications, print, outdoor, offline events, in-game promotions)- Shaping marketing strategy with insights on various goals (acquisition, monetisation, branding, cross-promotion, engagement, retargeting, winback)- Customer studies for targeted campaigns and customized content (consumer segmentation using predictive analytics, churn modelling, LTV estimation, customer funnels)- Contributing to publishing and product strategies (regional and product lifecycle analysis, market studies, providing forecasts, go-to-market plans, feature evaluation, marketing budgets validation)- Data support and communication on regional and global levels (top-management, global headquarters, acquisition department, brand management, community management, product specialists, finance)

Recording studio with great experience in sound design and audio post production working in the fields of commercials, promos, gaming and all kinds of music. Driben Records has tailored approach to every project, providing expertise from the best sound designers, mixers, recordists and supervisors.

La Roche-Sur- Yon, Fr

Mission:- Marketing research on multinational and multi-product competition- Collection, synthesis and intersection of macro-economic data, market data and competitive sales to contribute to strategic process- Analysis of export flows on all areas of the Group's exports- Long-term product development plans- Analysis of construction and economic development of areas of activity and potential markets- Collection and processing of market information on all branches of the Group’s activity areas

Global Management

Master’S Degree, Business Intelligence And Statistics

Master’S Degree, Business Statistics

Master’S Degree, International Marketing

Bachelor’S Degree, International Economics