Michael Mason, Mba Email & Phone Number

Greater Chicago Area

• Managed over 270 items in OTC categories with over $340 million in retail sales with 5% growth
• Developed new item launch plans including leadership item presentations, product evaluations, artwork, promotion plans, product assortments, planogram placements and forecasting for 42 new items
• Owned the display and promotion planning process for all owned brand items in assigned categories and worked with the cross-category team to make sure we presented our brand seamlessly to the… Show more
• Owned the display and promotion planning process for all owned brand items in assigned categories and worked with the cross-category team to make sure we presented our brand seamlessly to the customer
• Managed the lifecycle of items including recommending underperforming items to be deleted and vendor transitions between items to make sure there was no interruption for the customer
• Provided weekly and monthly share and sales updates to management through internal reporting tools and IRI

Deerfield, Illinois

• Managed ad agency relationship to execute marketing plans and brand positioning with a budget exceeding $13 million
• Executed marketing tactics on budget and with excellence creating positive EBOT ROI on marketing initiatives
• Developed campaigns with internal and external creative agencies to clearly communicate our brand positioning and differentiation to the customer
• Coordinated multiple high exposure campaigns to grow Walgreens pharmacy business and create… Show more
• Coordinated multiple high exposure campaigns to grow Walgreens pharmacy business and create potential for increased pharmacy KPI’s
• Conducted competitive analysis with recommendations to position business for significant growth

Northbrook, Illinois

• Devised macro space utilization strategy for highest sales and profit categories in - Cough Cold and Allergy, by making sure the correct stores had the correct space to accommodate changing strategies of categories
• Owned space management execution of multiple launches five national brand products, two resulted in over 50% market share first weeks of launch
• Conveyed and implemented new ideas and strategies to senior management to gain approval on innovative ways to maximize… Show more
• Conveyed and implemented new ideas and strategies to senior management to gain approval on innovative ways to maximize the growth of sales, profit and satisfaction of customers
• Analyzed and presented sales data to category managers in a new way to make sure they had the best and accurate information to make strategic decision about product assortments in planograms
• Managed a planogram catalog and strategies for over 500 planograms across the highest sales and profit categories of Cough Cold and Allergy

Northbrook, IL

• Analyzed space productivity reports to maximize planogram and item effectiveness to increase sales and profit for Walgreens
• Surveyed competitive retail execution and assortment to ensure that Walgreens was the easiest retailer to shop and offered a diverse product assortment
• Trained new and existing employees on new and existing process and systems to help

Deerfield

• Managed prepaid phone ad planning process, entering plans into the ad planning system and reviewing execution to maximize sales and awareness of category to Walgreens customers
• Provided customer service, order fulfillment and accounting for Walgreens Business to Business gift card sales, exceeding $14 million dollars annually
• Developed a fixture to solve legal issues for better placement of Green Dot cards resulting in a 50% increase to sales

Greater Chicago Area

• Led teams through day to day operations to ensure team member engagement and customer satisfaction in a store exceeding $14.4 million dollars in annual sales

Greater Chicago Area

• Developed management and retail experience through shadowing a store manager and collaborating with other stores in the district to meet sales and profit targets

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Marketing, Business Administration