Michael Mason, Mba Email & Phone Number

Greater Chicago Area

• Managed over 270 items in OTC categories with over $340 million in retail sales with 5% growth• Developed new item launch plans including leadership item presentations, product evaluations, artwork, promotion plans, product assortments, planogram placements and forecasting for 42 new items• Owned the display and promotion planning process for all owned brand items in assigned categories and worked with the cross-category team to make sure we presented our brand seamlessly to the… Show more • Managed over 270 items in OTC categories with over $340 million in retail sales with 5% growth• Developed new item launch plans including leadership item presentations, product evaluations, artwork, promotion plans, product assortments, planogram placements and forecasting for 42 new items• Owned the display and promotion planning process for all owned brand items in assigned categories and worked with the cross-category team to make sure we presented our brand seamlessly to the customer • Managed the lifecycle of items including recommending underperforming items to be deleted and vendor transitions between items to make sure there was no interruption for the customer• Provided weekly and monthly share and sales updates to management through internal reporting tools and IRI• Led a group to implement our project management tools and to reduce rework among all commercialization teams • Represented the Owned Brand commercialization team in cross-functional team meetings and with our sourcing and category manager partners keeping them informed and us working efficiently • Acted as the point person for over 45 owned brand suppliers and to solve any questions or problems that came up in the day to day business Show less

Deerfield, Illinois

• Managed ad agency relationship to execute marketing plans and brand positioning with a budget exceeding $13 million • Executed marketing tactics on budget and with excellence creating positive EBOT ROI on marketing initiatives• Developed campaigns with internal and external creative agencies to clearly communicate our brand positioning and differentiation to the customer • Coordinated multiple high exposure campaigns to grow Walgreens pharmacy business and create… Show more • Managed ad agency relationship to execute marketing plans and brand positioning with a budget exceeding $13 million • Executed marketing tactics on budget and with excellence creating positive EBOT ROI on marketing initiatives• Developed campaigns with internal and external creative agencies to clearly communicate our brand positioning and differentiation to the customer • Coordinated multiple high exposure campaigns to grow Walgreens pharmacy business and create potential for increased pharmacy KPI’s• Conducted competitive analysis with recommendations to position business for significant growth• Executed marketing plan on budget and secured joint business planning partner funding as needed to grow both brands in marketplace Show less

Northbrook, Illinois

• Devised macro space utilization strategy for highest sales and profit categories in - Cough Cold and Allergy, by making sure the correct stores had the correct space to accommodate changing strategies of categories• Owned space management execution of multiple launches five national brand products, two resulted in over 50% market share first weeks of launch• Conveyed and implemented new ideas and strategies to senior management to gain approval on innovative ways to maximize… Show more • Devised macro space utilization strategy for highest sales and profit categories in - Cough Cold and Allergy, by making sure the correct stores had the correct space to accommodate changing strategies of categories• Owned space management execution of multiple launches five national brand products, two resulted in over 50% market share first weeks of launch• Conveyed and implemented new ideas and strategies to senior management to gain approval on innovative ways to maximize the growth of sales, profit and satisfaction of customers• Analyzed and presented sales data to category managers in a new way to make sure they had the best and accurate information to make strategic decision about product assortments in planograms• Managed a planogram catalog and strategies for over 500 planograms across the highest sales and profit categories of Cough Cold and Allergy • Developed working relationships with cross functional merchandising teams to create a collaborative environment ensuring we are meeting our customer needs and internal deadlines Show less

Northbrook, Il

•Analyzed space productivity reports to maximize planogram and item effectiveness to increase sales and profit for Walgreens• Surveyed competitive retail execution and assortment to ensure that Walgreens was the easiest retailer to shop and offered a diverse product assortment• Trained new and existing employees on new and existing process and systems to help

Deerfield

• Managed prepaid phone ad planning process, entering plans into the ad planning system and reviewing execution to maximize sales and awareness of category to Walgreens customers• Provided customer service, order fulfillment and accounting for Walgreens Business to Business gift card sales, exceeding $14 million dollars annually• Developed a fixture to solve legal issues for better placement of Green Dot cards resulting in a 50% increase to sales

Greater Chicago Area

• Led teams through day to day operations to ensure team member engagement and customer satisfaction in a store exceeding $14.4 million dollars in annual sales

Greater Chicago Area

• Developed management and retail experience through shadowing a store manager and collaborating with other stores in the district to meet sales and profit targets

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Marketing, Business Administration