Overhaul marketing strategy from scratch for small SaaS company including content, socials, paid media, and partnerships Develop email marketing campaign including weekly newsletter and specific customer journeys for different stages in sales pipeline (MailChimp) Grow from 1% click rate to 6% click rate for emails and links within first 2 months300% growth in unique clicks and opens across all ads and eBlasts within 1 monthPartner with relevant publications and associations for brand awareness and lead generationDesign informational slide decks with specs, features, and benefits for prospective clientResearch and write relevant educational blog articlesStrategize on innovative methods for creating growth and results with low budget and resources

• 10% increase through brand awareness practices, demand creation, and lead generation • Content lead on articles and podcasts to develop client branding for content marketing• Managed paid ads campaign through LinkedIn ads, Google Ads, and other methods• Outlined customer journey for clients across various fields through individualized touch points and content methods• Delivered on KPIs by developing social media strategy to increase brand reach and revenue• Overhauled media strategy cy conducting audit to identify inefficiencies

• Build media strategy for international nonprofit via Google Ads• Designed media plan including forecasting and channel allocation, KPI strategy, and audience segmentation• Drove proven success on client goaled KPIs, increasing engagement 183% in just first week of media plan activation• Executed campaign build and strategy to deliver error free work• Presented findings, strategy, and recommendations to key stakeholders and senior leadership• Participated in digital marketing and media upskilling sessions

• Forecasted to drive $10M in direct-to-consumer revenue for Verizon in 2022 through research and development of next-generation content partnership strategy• Developed content to drive Verizon messaging for immersive content offerings and partner projects• Collaboration with 10 external content partners and internal stakeholders on go-to-market strategy and tactical plans to drive marketing objectives for key content launches and initiatives• Offered impactful recommendation, estimating 9% incremental lift in switcher pool to CRO in Business Challenge• Coordinated and established relationships with existing and prospective content partners in support of Verizon's overarching direct-to-consumer content strategy• Improved workflow and processes across team by sending weekly digest of industry-relevant news, and developing project launch templates to create consistency across projects• Created customer journey for DTC revenue streams

• Supported team on key performance indicator report to submit to internal stakeholders• Developed and maintained relationships with clients, senior attorneys, and stakeholders through numerous legal cases• Represented clients to senior attorneys, keeping track of their needs and the progress of each case • Worked with legal teams to draft contract and negotiate terms with clients, attorneys, and partners• Utilized cross-functional communication to determine best strategies for case between all parties • Presented summaries to show high productivity for partner review

• Managed Manhattan Civil Court mediation program, growing mediation program alongside Manhattan Civil Court judges• Trained and supervised incoming interns, monitoring proficiency and output• Developed training manual for new hires, adapting pre-existing manual to meet current needs• Facilitated Lemon Law Arbitration department (vehicle disputes) with Program Manager including compliance with Lemon Law Arbitration laws for evidence, summons, and execution