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Over fourteen years of experience building global campaigns for Fortune 500 companies like Hyundai, Nike, Amazon, and Apple.I specialize in integrated marketing through the lens of creative content and storytelling. My enthusiasm and leadership bring energy to collaborative thinking across teams and third-party audiences.Industry experience: apparel, automotive, consumer electronics, CPG, entertainment, finance, food & bev, retail, tech, and travel.
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Head Of Brand Partnerships, WestAttn: Aug 2021 - PresentLos Angeles, Ca, Us -
Self EmployedSelf-Employed May 2020 - Jul 2021Consultancy work for: REI (GTM strategy and content marketing with REI's content + media team), STN Digital (led brand and comms strategy for key clientele), Tastemade (sales development materials).
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Partnerships DirectorHecho Studios (Formerly Of 72Andsunny) Oct 2019 - Apr 2020
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Sales And Brand PartnershipsTastemade May 2016 - Sep 2019Santa Monica, Ca, Us -
Director Of Brand SalesShortlist Mgmt Oct 2015 - Apr 2016West Hollywood, California, Us -
Brand StrategistTumblr Feb 2014 - Oct 2015New York, Us- Gathered and applied consumer + platform insights to onboard brand and agency partners alike w/enduring content strategies and a paid media approach.- Generated significant revenue with first-time advertisers on the platform.- Acquired brand partners for Tumblr’s product launches across video, takeovers, and the Creatrs in-house production team.Projects:- Red Bull (social, content strategy) - Red Bull Colors and various product launches - Hyundai (social, content strategy) - '15 Santa Fe, Veloster model launches - Nestle (social, content strategy) - Purina product launch - Las Vegas Tourism (social, content strategy)- Zappos (social, content strategy) - Hilton (social, content strategy) - Doubletree + Embassy Suites- TurboTax (media strategy) - MGM (social, content strategy) - MGM Grand, Vegas brand awareness- Volkswagen (social, content strategy) - Diesel model launches - ‘15- Kia (social, content strategy) - '14/'15 Soul + Optima model launches -
Senior Account ExecutiveJumpstart Automotive Group Jul 2013 - Jan 2014San Francisco, Us -
Account ExecutiveDemand Media Dec 2010 - Jul 2013Santa Monica, Ca, UsAccount Executive for IndieClick, a Demand Media company, as well as Demand Media. -
Sales PlannerGorilla Nation (An Evolve Media Corp. Company) Oct 2007 - May 2010
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Marketing InternRec Solar, Inc Jun 2006 - Aug 2007
Mike Matzke Education Details
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California Polytechnic State University-San Luis ObispoMarketing Management) -
Copenhagen Business SchoolMarketing
Frequently Asked Questions about Mike Matzke
What company does Mike Matzke work for?
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What is Mike Matzke's role at the current company?
Mike Matzke's current role is Head of Brand Partnerships, West at ATTN:.
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What schools did Mike Matzke attend?
Mike Matzke attended California Polytechnic State University-San Luis Obispo, Copenhagen Business School.
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