Consumer Retail | B2C/B2BAs a tenacious product management professional who is well versed in product life cycle frameworks, I have an exemplary record spanning 15 years of dissecting complex ideation issues and designing unique implementation management solutions for FMCG brands. MBA qualified and a certified digital marketing practitioner, I am accomplished in propelling growth and devising and executing highly effective strategies and deploying compelling marketing campaigns to enhance engagement, drive sales and increase brand value.In addition to superior project planning skills, I apply advanced analytical abilities to extract data from a range of sources and shape it into informative insights that create awareness and optimise conversion. I apply critical thinking to existing processes and explore competitive landscapes to identify new potential markets and untapped audiences.I enjoy building connections across industry and communities. Feel free to get in touch via LinkedIn.