Meaghan Cassidy Email & Phone Number

Cambridge, MA, US

Cambridge, MA, US

Cambridge, MA, US

Boston, MA, US

• Set 6-12 month strategic roadmap, OKRs, and KPIs for Wayfair’s Catalog Media metadata platform, including 6-week continuous planning cycle that enables metric measurement, communication, and stakeholder alignment
• Enabled A/B and MAB customer experience media testing and spearheaded a complementary business intelligence reporting platform to inform Wayfair’s media procurement strategy, including supplier outreach and internal.

Boston, MA, US

• Built greenspace platform from the ground up leveraging emerging technologies, and scaled from 0 to billions of data points across millions of images, 3D models, videos, and other media that enables Storefront CX.
• Launched 5 media merchandising workflows, including incorporating image analytics and machine learning models to enable 600+ agents to work up to 60% smarter with upwards of 98% accuracy

Boston, MA, US

• Owned and scaled Wayfair’s product reviews program, increasing 30-day review rate for high priority products ~4X (<8% to 30%) to hit KPI in 6 months, including increasing 10-day review rate by 30% in one A/B test alone
• Launched a review-generating program with over 95% compliance, accelerating time to critical mass of 5 ratings, and increasing revenue on high priority product additions 17% within their first 90 days

Cambridge, Massachusetts, US

• Spearheaded contentious release of a payment restructure test, resulting in 50% revenue growth from the feature
• Specified and implemented a site-wide e-commerce-focused prototype test
• Planned and organized rapid iterative outward-facing A/B tests, including specifying and managing data analysis in order to make unemotional strategic decisions
• Coordinated cross-functionally with Eng, Design, Analytics, Marketing/Merchandizing, and Community Support to communicate priorities and ensure success of continuous releases

Cambridge, Massachusetts, US

• Managed on-the-ground operations in Tanzania for a solar-powered lamp
• Conducted user studies in Swahili across rural northeast Tanzania
• Planned, implemented, and analyzed data from pilot programs and user studies to inform business model pivot
• Recruited and trained local sales team
• Organised distribution throughout peri-urban and rural Moshi
• Developed SOPs to support operations

Salem, NH, US

• Developed project plans and drove product development process against plans
• Communicated with both internal and external teams—including business development, design, engineering, operations, quality, and regulatory—to drive consensus on development

Salem, NH, US

• Coordinated both strategic and day-to-day interaction with corporate partner valued at $10B, including managing rolling product launches of 10+ private-label products
• Launched 3 new products on schedule for 3 different customers
• Managed 17+ products’ life cycle improvements against strategic agenda and customer needs

Salem, NH, US

Salem, NH, US

I co-organized a social enterprise conference that brought together 250+ speakers and attendees at Northeastern University, co-hosted by TiE Boston.

I co-organized and emceed a concert/raffle event that brought together over 500 members of the Northeastern Community to raise over $3,500 for Partners in Health to benefit victims of the January 2010 Haiti earthquake.

Cape Town, Western Cape, ZA

I assisted Ashoka Fellow Lillian Masebenza in establishing Mhani Gingi Social Business Development (formerly Gingi Microfinance), including interviewing potential borrowers and researching South African legal, financial, and regulatory requirements for Section 21 companies.

Salem, NH, US

Salem, NH, US

US

Ba, International Affairs And Social Entrepreneurship

Graduate Certificate, Social Enterprise And Impact Investing