Michael Mcclung Email & Phone Number

Boston, MA, US

Los Angeles, California, US

• Led the integration and management of martech stack, including CRM, marketing automation platforms, analytics tools, and data visualization suite.
• Built and deployed a unified view of customer data and marketing performance.
• Designed and implemented automated workflows for digital marketing, lead nurturing,and customer engagement.
• Developed scalable campaign processes for launch, reporting, and optimization.
• Drove CRM adoption and usage across the organization, ensuring data accuracy and effective segmentation.
• Aligned CRM strategies with revenue goals and led pipeline optimization.

Boston, Massachusetts, US

• Created Marketing Analytics Center of Excellence, enhancing data-driven decision-making across the organization. Introduced advanced analytical models for over 80 funds, including predictive analytics that provide.
• Implemented real-time data visualization platform for executive dashboards, tracking success metrics and KPIs for 7 separate market segments, covering nearly 100 KPIs monitored by Sales, Product Management, Finance.
• Conducted comprehensive vendor evaluations, implementation, and management, securing multi-year contracts totaling over $5 million annually: golden-copy marketing database with identity resolution for 600,000+ unique.
• Designed and deployed an integrated multi-channel marketing automation system, driving substantial improvements in targeting and personalization. Developed and executed 5 lights-out, 3 triggered, and dozens of ad hoc.
• Implemented sales enablement tools reducing time-to-market for sales literature from 14 days to 48 hours. Combined enablement with document automation to eliminate 2 redundant positions and outside vendor costs of over.
• Recruited and led a high-performing team, fostering cross-departmental collaboration and alignment with corporate goals, significantly boosting marketing effectiveness and efficiency.

Boston, Massachusetts, US

• Developed end-to-end UI/UX for multiple online properties: award-winning VisualizerSuite(tm) tools that displaced market leader Morningstar in mutual fund comparison space; differentiating retirement income planning.

Boston, MA, US

• Led online branding and communication strategies for a leading institutional retirement services provider, significantly enhancing digital presence and engagement, including launch of Total HRO business, serving over.
• Directed comprehensive online advertising campaigns, including search engine marketing, rich media, and targeted e-communications, achieving notable increases in customer acquisition and brand awareness.
• Managed relationships with creative agencies and market research firms to deliver high-impact marketing campaigns, consistently aligning with brand goals and market trends.
• Oversaw the legal and marketing compliance framework, ensuring all campaigns adhered to industry regulations and company standards.
• Administered a $15 million budget for professional services and promotional activities, optimizing resource allocation to maximize ROI and meet strategic objectives.
• Developed and implemented staffing strategies and a succession planning roadmap, strengthening team capabilities and ensuring continuity in leadership and expertise.

Boston, MA, US

• Recruited and led Fidelity Investments’ first-ever integrated online marketing team, comprising content creators, UI/UX designers, back-end developers, and project managers.
• Developed and implemented innovative go-to-market e-strategies across multiple customer verticals, significantly enhancing targeted marketing efforts and customer engagement.
• Established dedicated competencies in critical digital marketing areas, including online advertising, paid search, email marketing, and the optimization of landing zones, which drove increased digital traffic and.

Bachelor Of Arts - Ba, Economics

Mfa, Writing