Mary (Mcconnell) Bows Email & Phone Number

Greater Boston, Us

Philadelphia, Pennsylvania, Us

I collaborate with B2B Marketing Leaders to develop strategy and implement full-funnel account-based marketing programs that build targeted awareness, demand and pipeline for both direct and partner revenue channels.Notable achievements in my two years with MRP:1. 14 new customer logos spanning SaaS, financial services, healthcare, manufacturing and more.2. Net new logo revenue growth between 2021 and YTD 2022 - 235%3. Increased ACV by 399% from 2021-YTD 20224. Gained valuable SaaS sales experience.

New York, Ny, Us

Proven success helping companies to achieve a wide array of demand gen goals and driving revenue growth for Madison Logic. Deep expertise defining data-driven marketing strategies and activating digital media and lead gen programs to drive revenue among target accounts.Accomplishments:1. Delivered progressive revenue growth to Madison Logic year after year with annual revenues ranging from $5MM to $7MM 2017-2020.2. Ranked #2 on global sales team in advertising and lead gen revenue for 6 of my 7 years representing the brand and led team in sales of ML Platform.3. Built lasting relationships that benefited the ML brand - two of the four clients participating in the Forrester Total Economic Impact Study grew to recurring, multi-year 7-figure clients under my stewardship.

Dallas, Tx, Us

AT&T AdWorks was a multi-screen audience marketing platform that connected brands with 181 million customers across online, mobile, and IPTV. I was the first AdWorks professional to be based in New England and was responsible for developing our digital national brand business with agency partners across the Northeast and worked with brands like AutoZone, Choice Hotels, GE, Hertz, Monster, MTV, and Toyota among others.

São Paulo, Sp, Br

Marketed cross-platform experiential (event and online) sponsorship programs to align brands with The World Business Forum, The World Innovation Forum and other thought leadership content. Worked with diverse brands such as Audi, Hitachi, IESE Business School, Interbrand and MIT Executive Education to support corporate branding, thought leadership, product launches, digital marketing and lead generation goals.

Managed corporate and agency relationships across a huge geographic territory spanning New England, the Midwest and select NY accounts. Strong hunting and consultative selling skills helped me to lead the national team in revenue in 2008 and to deliver 51% growth for Bizjournals' largest digital advertiser. Sample clients included AT&T, BP, CBIZ, Fidelity, Bank of America, Target, Liberty Mutual, Constant Contact and many more.

New York, Us

Responsible for start-up advertising line of business for the #1 career website dedicated to the $100k+ professional employment market. Developed the “go to market” strategy for TheLadders.com Employer Branding programs. Drove new business via recruitment advertising agencies and Fortune 1000 companies such as Novartis, AstraZeneca, United Health, Edward Jones, and T-Mobile.

Jacksonville, Fl, Us

Led the team in revenue from 2002-2006 and was the first advertising team member to be awarded the Dun & Bradstreet "Winner's Circle" for sales excellence. Drove media product innovation and strategic licensing partnership with CNBC to support client marketing goals with cutting edge pre-roll interview video products such as “CEOs On Camera” and “Industry Watch."Managed relationships with marketing and agency decision-makers guiding strategy for brands such as IBM, TD Ameritrade, Fidelity, HP, MIcrosoft, Continental Airlines, Delta, FedEx, Google, Holiday Inn, Intercontinental Hotel Group, Marriott, Monster, Circuit City, Tiffany, etc....

Jersey City, Nj, Us

Extensive experience selling complex marketing programs that leveraged Forbes Magazine, Forbes.com and other brand extensions including conferences, Forbes Global, Forbes ASAP (Technology Magazine), Forbes FYI (Consumer Lifestyle Magazine) and American Heritage Magazine to drive business and branding goals for diverse B2B companies and luxury consumer brands.

Ba, English, Minors: Ibero-American Studies, History

Ibero American Studies Minor

Gdpr Certificate