✏️ Martin Mccully
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✏️ Martin Mccully Email & Phone Number

Contract & Freelance Creative Director, UX/UI consultant & multi award-winning designer. I bring brands & products to life in the digital and real world. at Draft Ltd
Location: London, England, United Kingdom 15 work roles 3 schools
1 work email found @liveposter.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Draft Ltd
Role
Contract & Freelance Creative Director, UX/UI consultant & multi award-winning designer. I bring brands & products to life in the digital and real world.
Location
London, England, United Kingdom

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✏️ Martin Mccully is listed as Contract & Freelance Creative Director, UX/UI consultant & multi award-winning designer. I bring brands & products to life in the digital and real world. at Draft Ltd, based in London, England, United Kingdom. AeroLeads shows a work email signal at liveposter.com and a matched LinkedIn profile for ✏️ Martin Mccully.

✏️ Martin Mccully previously worked as Creative Director at Draft Ltd and UX, UI and Brand Consultant at Crowdcat. ✏️ Martin Mccully holds Animation from University For The Creative Arts.

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Email format at Draft Ltd

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{first}@liveposter.com
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Profile bio

About ✏️ Martin Mccully

I am a multi-award winning, highly-skilled, Creative Director, Designer and Creative Consultant. I have a wide range of skills in design, creative, UX, UI, advertising, branding, print, illustration & digital. I use this to provide design direction and consultancy for national & international clients.During my career, I’ve worked on both client and agency side, from award-winning start-ups to international agencies. My experience ranges from consultancy and freelance design to being a Creative Director, leading teams in London, New York, Singapore and Sydney. I have a proven track record of building, leading and mentoring award-winning teams.As an excellent advocate for design at the board level, I can align design strategy with business goals, helping organisations use and implement design in the enhancement and differentiation of their brands and products. In the past 18 years, my work has ranged from advertising campaigns for international corporations such as Microsoft, Santander, 20th Century Fox, to graphic, UX and UI design for companies such as Liveposter, Dentsu Aegis, SSE, Waitrose, Pernod Richard. I’ve also worked with a significant number of award-winning SMEs on branding and product development. This varied career has been recognised with over 40 industry awards, the highlight being two Cannes Lions.Key to my abilities is my skill at getting to the heart of the brief, working with clients/stakeholders to help them define their actual needs and to drive effective design that exceeds client expectations to provide measurable returns. This passionate advocacy for design has led to me being a keynote speaker at events for Typocirlce, Adobe, AIB and, most recently, the Creative Operations Conference in London.Prior to Covid, I was also a regular mentor to design students and a speaker on design & professional practice with the University of Westminster.

Listed skills include Brand Development, Art Direction, Graphic Design, Advertising, and 46 others.

Current workplace

✏️ Martin Mccully's current company

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Draft Ltd
Draft Ltd
Contract & Freelance Creative Director, UX/UI consultant & multi award-winning designer. I bring brands & products to life in the digital and real world.
15 roles · 23 years

✏️ Martin Mccully work experience

A career timeline built from the work history available for this profile.

Creative Director

Current
Draft Ltd

Brighton, United Kingdom

Draft is a creative practice lead by Kate & Martin McCully. Currently based by the sea in glorious East Sussex. Draft helps brands create & refine their products, services and visual identities in the digital and real-world.

2004 - Present ~22 yrs 6 mos

Ux, Ui And Brand Consultant

Crowdcat

London Area, United Kingdom

Project OverviewPopcorn is the ultimate platform for movie fans. Working in conjunction with major Hollywood studios, Popcorn connects movie fans and movie producers. Fans get exclusive access to free and paid content from their favourite studios, directors and film professionals that they can consume at home and on mobile. Online Masterclasses, early screenings, interactive sessions and live events let fans get closer to their favourite movie producers. Studios benefit by getting access to detailed psychometric analysis showing how fans consume the content, and as an easy-to-use platform to screen test, perform market research and to interact directly with fans.I worked directly with the platform Technical Director on the Service ,UX & UI design. Using a modified version of Material design the responsive interface was designed with optimised layout to work across desktop, mobile and Smart TVs, syncing multi-media content from a single backend, enabling multicast viewings and interactive group chat.Services Provided• UX,UI• Art Direction• Hi-Fedility Prototyping• Service Design• Pitch suport• Marketing Documents• Visual Branding• Marketing Support

Sep 2023 - Jun 2024

Ux Consultant

London Area, United Kingdom

UX/UI and Service redesign of Future's AI-powered "Future Trends" and "Smart Update" platforms. To increase adoption, improve usage frequency and scale for international release.Services • Quant/Qual Research • Workshops • Design Sprints • Low & High Fidelity Prototyping • User Guides • Component library designFuture Trends uses AI to predict what topics would likely be trending, in order to product topic for journalists to write articles that a would gain top search ranking before competitors. Smart Updates uses AI to track and notify when a green field article should be updated to retain search ranking position. The project was a mix of Quant and Qual research, interviews, workshops culminating in a UX & UI redesign. The final output exceeded internal metrics in user adoption and was expanded globally as well as providing significantly improved features and user experience.

Aug 2023 - Dec 2023

Creative Director And Managing Partner

London, United Kingdom

Starling Murmur is a boutique creative consultancy offering bespoke creative development & design consultancy specialising in Data and Dynamic Campaigns. Over the past 5 years, co-founders Katy Hindley and Martin McCully have achieved unparalleled experience in creating and delivering over 400 insight driven, innovative and effective campaigns for national and global brands.

Jan 2019 - May 2023

Ux Consultant

London Area, United Kingdom

The project aim was to develop UX and UI guidelines as well as a range of flexible templates to improve the RFI form submissions and conversions for online university courses. The templates needed to be flexible to accommodate the needs of different course structures and universities brand guidelines.After the discovery and ideation phases, 6 designs (mobile and desktop) were created as high fidelity prototypes and taken forward for video user testing (due to Covid). After two rounds of user testing, 3 master templates and a range of flexible content blocks were then created that allowed a level of customisation that each university could use when creating the web-pages for final deployment. The templates were initially deployed on a single site for live testing. They have now proven their effectiveness and are currently being rolled out across all 7 university websites.

Mar 2022 - Jan 2023

Ux & Ui Design Consultant

London, United Kingdom

Project GoalRedesign and development of EOCS. ECOS is Dentsu’s internal media planning and buying tool. The goal was to create a modern, industry-leading platform, retaining the current capabilities while introducing new features and significantly improving the workflow for users both internal and external partners. Introduce new ways of working and improve the ongoing delivery timescales for new features.Outcome OverviewThe project resulted in ECOS GIS an industry-leading GIS- enabled visual media planning and analytics platform. This was a ground-up redesign, incorporating a design system, tech stack, UI, workflows and a raft of new features. I implement a new product team structure combining the tech, design and business analytics teams and introduced a design sprint system that complemented the new agile development. From a development point of view, we moved from Waterfall to Agile, combined with the design sprints, this transformed the timescale for new features from an average of 3 - 6 months to 6 weeks.Services • Quant/Qual Research • UX & UI Workshops • Design Sprints • Set up & Training of Product Teams • Low & High Fidelity Prototyping • User Guides & Doumentation • Desgin System Implementation • International Workshops for Stake Holders • Component Library Design

Apr 2019 - Dec 2021

Global Design Director (Liveposter)

Dentsu International

London, United Kingdom

During my time at Liveposter I was instrumental in defining Dynamic DOOH as a medium with numerous media firsts, pioneering new techniques and ideas which led to over 40+ awards for our clients, the highlight being two Cannes Lions.I lead the design, creative output and built teams in London, New York, Sydney and Singapore. My team work both direct with clients and with external agency partners on Dynamic Digital advertising, from consultancy through to a full service offering. In addition as the UX /UI lead on the Liveposter platform I lead the UX & UI for a cross disciplinary term of designers, developers and offshore partners on the continuous agile development of the Platform.Since the purchase of Liveposter by Posterscope/Dentsu my role expand to being the key Creative & Design contact for Posterscope clients. I ran numerous demos, creative workshops and talks the UK, US and Ireland, for clients such as Disney,Euro Star, BT, Microsoft, GM, Mondelez, Samsung, Diageo as well as numerous Creative Agencies. Promoting and being the advocate for design lead me to being a keynote speaker at events for Typocirlce, Adobe, AIB. Liveposter enables brands to fully exploit dynamic digital out-of-home advertising. By using data to create messages that change over the course of a day, a week or a campaign, we make brands more relevant, more engaging and more effective. And relevance is the key to grabbing and retaining customer attention.Liveposter is the industry-leading, multi-award winning agency specialising in creating real-time, dynamic, location-based digital marketing and creative concepts. We work with an established client list including MIcrosoft, Samsung, Ikea, Channel 4, BT, Coca Cola, Stella, Eurostar, McDonalds, Guinness, Monarch, Scrabble, & LastMinute.com

May 2016 - Apr 2019

Design Director

London, United Kingdom

Liveposter enables brands to fully exploit dynamic digital out-of-home advertising. By using data to create messages that change over the course of a day, a week or a campaign, we make brands more relevant, more engaging and more effective. And relevance is the key to grabbing and retaining customer attention.Liveposter is a multi-award winning agency specialising in creating real time, dynamic, location-based digital marketing and creative concepts. We work with an established client list including MIcrosoft, Samsung, Ikea, Channel 4, BT, Coca Cola, Stella, Eurostar, McDonalds, Guinness, Monarch, Scrabble, & LastMinute.comWe don't think brands should just be communicating with their audience when they happen to be at their computer or in front of their TV; they should be engaging customers wherever and whenever their customers want to interact. We do this by linking together multiple platforms and channels so we can reach consumers anytime, anywhere.

May 2013 - Apr 2016

Art Direction, Brand Development, Product Development, R&D, Graphic & Ui Design

Sse Labs

London, United Kingdom

Part of Scottish and Southrn Electric (SSE) the work is wide ranging from Art Direction, Brand Development, Product development, Graphic & UI Design to Project Management and Strategy.

Dec 2012 - May 2013

Freelance Design & Development

Two Sore Thumbs

London

Design and development of game play, UX and UI design and development, character design and animation for IOS based apps.

Feb 2011 - May 2013

Art Direction, Brand Development, Graphic & Ui Design,

London, United Kingdom

Feb 2011 - Dec 2012

Torbay Chapter Chair

Designed In Devon
2010 - 2011 ~1 yr

Board Member

Designed In Devon

An organisation set up to represent and champion people and businesses working in design throughout Devon, UK. Open to all creative professionals living or working in the county. Part of the South West Design Forum.

2006 - 2010 ~4 yrs

Senior Partner

Fruition Design

Torquay, Devon

2009 - 2010 ~1 yr
3 education records

✏️ Martin Mccully education

Art Foundation, Art & Design

Cleveland College Of Art & Design

Education record

St Leonard'S Rc Durham
FAQ

Frequently asked questions about ✏️ Martin Mccully

Quick answers generated from the profile data available on this page.

What company does ✏️ Martin Mccully work for?

✏️ Martin Mccully works for Draft Ltd.

What is ✏️ Martin Mccully's role at Draft Ltd?

✏️ Martin Mccully is listed as Contract & Freelance Creative Director, UX/UI consultant & multi award-winning designer. I bring brands & products to life in the digital and real world. at Draft Ltd.

What is ✏️ Martin Mccully's email address?

AeroLeads has found 1 work email signal at @liveposter.com for ✏️ Martin Mccully at Draft Ltd.

Where is ✏️ Martin Mccully based?

✏️ Martin Mccully is based in London, England, United Kingdom while working with Draft Ltd.

What companies has ✏️ Martin Mccully worked for?

✏️ Martin Mccully has worked for Draft Ltd, Crowdcat, Future, Starling Murmur, and Pearson.

How can I contact ✏️ Martin Mccully?

You can use AeroLeads to view verified contact signals for ✏️ Martin Mccully at Draft Ltd, including work email, phone, and LinkedIn data when available.

What schools did ✏️ Martin Mccully attend?

✏️ Martin Mccully holds Animation from University For The Creative Arts.

What skills is ✏️ Martin Mccully known for?

✏️ Martin Mccully is listed with skills including Brand Development, Art Direction, Graphic Design, Advertising, Web Design, Concept Development, User Interface Design, and Interaction Design.

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