I am a multi-award winning, highly-skilled, Creative Director, Designer and Creative Consultant. I have a wide range of skills in design, creative, UX, UI, advertising, branding, print, illustration & digital. I use this to provide design direction and consultancy for national & international clients.During my career, I’ve worked on both client and agency side, from award-winning start-ups to international agencies. My experience ranges from consultancy and freelance design to being a Creative Director, leading teams in London, New York, Singapore and Sydney. I have a proven track record of building, leading and mentoring award-winning teams.As an excellent advocate for design at the board level, I can align design strategy with business goals, helping organisations use and implement design in the enhancement and differentiation of their brands and products. In the past 18 years, my work has ranged from advertising campaigns for international corporations such as Microsoft, Santander, 20th Century Fox, to graphic, UX and UI design for companies such as Liveposter, Dentsu Aegis, SSE, Waitrose, Pernod Richard. I’ve also worked with a significant number of award-winning SMEs on branding and product development. This varied career has been recognised with over 40 industry awards, the highlight being two Cannes Lions.Key to my abilities is my skill at getting to the heart of the brief, working with clients/stakeholders to help them define their actual needs and to drive effective design that exceeds client expectations to provide measurable returns. This passionate advocacy for design has led to me being a keynote speaker at events for Typocirlce, Adobe, AIB and, most recently, the Creative Operations Conference in London.Prior to Covid, I was also a regular mentor to design students and a speaker on design & professional practice with the University of Westminster.