Megan Mcgoldrick Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Lead a cross-functional team of Data Scientists, Data Engineers and Analytics Engineers to deliver datasets and metrics, advanced statistical models and experimentation to evaluate and optimize acquisition, up-spell and cross-sell performance on a 9-figure annual marketing budget. Set team strategy, roadmap and goals. Work closely with business and engineering partners and senior leaders to drive alignment and results. Advise technical solution design and delivery. Coach and mentor staff to achieve company, team and personal goals. Handle all HR decisions, including hiring, staffing, feedback and compensation. Key accomplishments include building and scaling a modern data stack, improving core metric pipelines, overhauling marketing attribution and customer lifetime value models, measuring brand impact, forecasting topline, market and channel outcomes for planning, building our first Analytics Engineering team and helping to stand up our Marketing Analytics partner team.

Managed team responsible for building Publicis PeopleCloud Analytics platform to grow clients’ businesses through transformative data applications. Prototyped ETL, analytic and machine learning solutions on log data, including media exposure, web activity, geolocation, purchase and survey, matched through an identity resolution partner. Collaborated with Product Management and Engineering to prioritize and implement solutions. Trained and advised agency teams and clients on platform solutions spanning audience discovery, targeting and measurement. Served as internal data strategy expert and liaison to Data Partnerships investment team across all core assets. Promoted from Lead to VP during tenure.

Boston, Massachusetts, Us

Delivered advanced analytics and machine learning projects, such as consumer journey analysis, shopper look-alike modeling, audience segmentation and attitudinal lift analysis, for various clients. Advised new business proposals on data availability and methods. Conducted extensive EDA on third-party data assets. Helped formalize Data Science practice within broader Data & Analytics capability, including recruiting, onboarding and mentoring functions, competency model and process documentation. Promoted twice during tenure.

Washington, D.C., Us

Course grader for Intermediate Statistical Laboratory. Evaluated undergraduate student papers on the purpose, methods and outcomes of various statistical analyses using SAS and provided datasets.

Bethesda, Maryland, Us

Created case study framework and data collection process to facilitate information archive and internal knowledge sharing; interviewed stakeholders and drafted cases to highlight different analytic methods and outcomes on key client engagements.

Us

Conducted analyses and built tools to improve inventory utilization, campaign performance and workflow efficiency for audio advertising platform. Executed campaigns for top advertisers.

Proposed, designed, and executed marketing research for clients to deliver data-driven insights and recommendations on product, service and message development, sales and distribution, and customer acquisition and retention.

London , Co

Managed high-visibility, strategic marketing research projects for Fortune 100 clients on market strategy, brand equity, competitive positioning, segmentation and targeting, communication effectiveness and customer loyalty. Promoted four times during tenure.

Master Of Science (Ms), Statistics

Bachelor Of Science (Bs), Economics

Introduction To Data Science

Diploma (In Progress)