Matthew Mciver Email & Phone Number

Reno, Nv, Us

Reno, Nevada, Us

• Built and Managed Sales Pipeline exceeding $40M, driving 35% YoY growth for 7+ years through strategic targeting and relationship building. • Attracted and Engaged National Enterprise Accounts in B2B and D2C sectors, expanding market presence through innovative marketing and growth strategies. • Recruited and Led a Team of 20+ creative and technical professionals, maintaining an average tenure of 4+ years and fostering a culture of loyalty and development. • Launched and Scaled a Digital E-commerce Product, overseeing product development and go-to-market strategy for successful market entry. • Enhanced Operational Efficiency by implementing systems architecture, processes, SOPs, and establishing middle management, improving organizational performance. • Negotiated Strategic Partnerships and Alliances, securing key partner channels that drove business expansion and market penetration. • Developed and Launched Multiple Service Lines and Products with tailored go-to-market strategies, generating new revenue streams. • Executed Omnichannel Marketing Strategies including SEO, CMS management, content creation, and social media, enhancing brand visibility and engagement. • Designed Brand and Marketing Strategies for key accounts, achieving measurable improvements in brand visibility and market share. • Led Change Management Initiatives, providing strategic vision during partner buyouts, rebranding efforts, and cultural transformations. • Cultivated a Strengths-Based Culture, coaching the team to leverage individual strengths for collective success. • Produced 60+ Case Studies demonstrating expertise in brand, marketing, and e-commerce solutions. • Earned 50+ National and Regional Awards recognizing excellence in branding, marketing, and e-commerce innovation.

Alexandria, Va, Us

Participant in the local Reno-Tahoe chapter of Entrepreneur's Organization, a globally recognized business forum. The EO Accelerator program has taught high level thinking to lead and cultivate a scale-up business mindset. Applying Scaling Up and EOS methodologies to Commence Studio, we have scaled the business top line revenue 35% YoY for 8+ years, strengthened our execution, elevated our people & culture, and refined our strategies.

Reno, Nevada, Us

Contributed to the City of Reno's Public Art Committee through curating and commissioning installations of mixed media artists throughout the City limits. Helped manage budgets, vision and process in a collaborative effort to beautify and embrace arts in Northern Nevada.

Reno, Nevada, Us

Produce design and photographic elements for Print, Web, Mobile & Social platforms. Develop and maintain graphic standards for various clients including The Abbi Agency, Wells Fargo, 7 Troughs Distillery, JessieFitness.com, Bristlecone Holdings, Odyssey Teams and more. Rebrand Boost Creative internally and create new business relationships. Maintain large format printer and assist in production. Work with a team to develop proposed solutions for client campaigns.

Branding, strategy, development and sales for startup technical apparel company. Implemented brand guidelines, marketing, eCommerce catalogs, photographic standards and style guides for internal team. Product Development, including concept, manufacturing, logistics, and sales of each product. Analyze business plans, maintain complex project timelines and product inventory.

Us

Designed marketing & advertising assets for a regional casino campaign. Promoted local and international tourism destination through print, digital and social graphics. Produced digital and print assets for in-house marketing and gaming machine graphics. Implemented networked archival system for a team of designers to access a central database of client assets.

Assisted Vital Signs in rebranding their company leading to the most profitable year of business in over 13 years. Introduced social media platforms and a SEO optimized website to target new and old customers. Collaborated with local illustrator to design the signage for Berlin Ichthyosaur State Park's Diana Mine. Designed artwork for multiple clients including BLM, Carson City Sheriff's Office, NV State Parks, and more non profit organizations. Assisted in the operations of large format printing, vehicle wrapping and installations of various signage.

Managed daily print projects from concept, production and fulfillment. Performed pre-press film separation techniques and scheduled coordinated outputs with Production Manager. Established film archive system with management team. Experimented with photosynthetic inks and simulated print processes. Designed seasonal apparel and catalogs for several local ski resorts. Client relations and customer service skills developed with many local businesses.

Assisted the graphics department in print and large format graphics output. Cut and applied multi-colored vinyl decals. Developed logos for local businesses and non-profits. Gained knowledge in font archiving, signage and typographic styles.