Responsible for developing & driving Primark's global EVP and attraction strategy across 17 markets.- Tiara Talent Acquisition Award for best Employer Brand 2023- RMA award for best Employer Brand 2023- IHR Silver Award Employer Brand 2023- RAD awards nominated for Global Employer Brand 2024- RMA award for recruitment marketing effectiveness 2024

Partnering with some of the biggest UK and global grands across FMGC, Public Sector, Professional Services, Travel and Toy industries, I work closely with my clients to really get under the skin of their challenges and needs to build and deliver award winning Employer Brand, attraction and campaign strategies that will make a real impact on their businesses.

- Understanding client needs to develop effective solutions - Employer brand development- Identifying new opportunities for clients- Full campaign planning including digital, social, print and radio- Authoring creative briefs and managing through to project completion- Project management- Working on and presenting new business proposals- Managing Marketing Executive and Co-ordinator output on campaigns and projects- Coaching Marketing Executives and Co-ordinators to develop skill sets- Knowledge sharing across Client Service team

Currently working as an Account Handler for a fast paced recruitment communications advertising agency with a focus on employer marketing.Key duties - Working on varied projects across a broad range of clients - Media planning and buying - Negotiating with media to deliver value for client - Market insight to inform media campaigns - Creative briefing - Working with digital team to deliver effective Google PPC and programmatic campaigns - Analysis and reporting of campaign activity Key achievements - End to end project management including creative, website pages, videos, media plan and analysis for multiple client campaigns

- Worked on national and global projects - Working alongside Account Manager to deliver on client brief via various platforms including print and digital- Project Management to deliver on client projects to consistent high standard- Responsible for briefing creative team individually and alongside Account Manager- Responsible for rolling out product launch communications for client - Regular liaising with media buyers, print production and other agencies - Team research to contribute to client pitches

Graduate Marketing AssistantSectors - Manufacturing, Technology, Professional Services and Financial ServicesKey DutiesCampaign management including:- Help implement annual intregrated marketing communication plans- Event management- Copywriting and producing appropriate collateral including dm, eshots, adverts, banners, brochures, newsletters and eventsCRM Database Management- Ensuring all data input into CRM adheres to quality guidelines- Qualification of sales leads- Maintain regular data cleansing of databases- Briefing external/internal teams on campaigns Market planning and budgetingKey Acheivments- Produced new sector web pages and collateral- CRM customer profiling project- Achieved over 60 document downloads with Financial Services whitepaper campaign- Delivered high value leads to sales via marketing activity

Customer Relations Key Duties:- dealing with customer complaints and enquiries- entering all letter correspondence into case systems- raising certificates of conformityKey Achievements:-successfully dealing with over 1,000 complaints/queries-selected by managers for special role during departmental period which involved extra responsibilities-received thank-you letters from pleased customersDealer Marketing Key Duties: -weekly/monthly Excel reports to senior management-managing content for dealer websites (copywriting and images)-raising purchase orders for PPC campaigns-liaising with agencies on dealer campaigns and copy checking for direct mail-cross-charging dealers/liaising with dealersKey Achievements:-project manager for trial dealer video project to improve SEO and yell.com listings-successfully created new pages on dealer websites for new model launches including copywriting, hyperlinks to UK website and image building in Photoshop

FMCG distributor for Jammie Dodgers, Wagon Wheels, 1 week work experience shadowing Sales and Marketing Department

One week work experience in office administration/customer services in time-share company. Shadowed the sales team to gain an understanding of selling techniques. Also was responsible for updating company databases.Key Duties:-de-duplicating and general administration of database-information sourcing for tradeshowsKey Achievements:-designing an advert for new sailing boat timeshare venture

Responsible for managing various Chalets in two resorts which involved looking after guests, cooking and chalet upkeep as well as food and supply budgeting.Key Duties:-cooking and cleaning for guests-budgeting for weekly food shops-supporting other chalets during busy weeksKey Achievements:-recommended to struggling resort to help improve overall service-helped trained new chalets hosts coming into resort-getting recipes on resort menu-managing two chalets single-handedly when colleague was unexpectedly ill-put in charge if entertaining for chalet hosts in resort, organising events such as BBQs and bowling nights