Melissa Dean

Melissa Dean Email and Phone Number

Director of Analytics | MBA Graduate UVA Darden 2024 @ AmeriSave Mortgage Corporation
Remote
Melissa Dean's Location
Richmond, Virginia, United States, United States
Melissa Dean's Contact Details

Melissa Dean work email

Melissa Dean personal email

About Melissa Dean

I'm your data and client relations unicorn, seamlessly blending the magic of numbers with the art of communication.With a unique combination of strengths in consulting, customer relationship management, marketing analytics, and statistical analytics, I have the skill set necessary to drive efficiencies, expand profitability, and achieve peak performance across a wide range of industries. Over the course of my 9+ year career history, I have optimized outcomes by leveraging innovation and market research to continually build profitable organizations. Whether spearheading high-profile projects, managing client relations, or analyzing complex data, I approach every task with clarity and commitment. Throughout my career, I have been recognized for keen ability to quickly build rapport with both customers and colleagues. I currently am seeking a challenging opportunity that allows me to further demonstrate my relationship management expertise and sharp business acumen to optimize business operations and increase profitability. To others, I am known as a driven, energetic team leader and problem solver who eagerly embraces challenges and adapts well to new environments.I received a bachelor’s degree in Marketing and a bachelor’s degree in Psychology from Miami of Ohio University. This combination of education represents my dual abilities in communication, listening, and analytics. I continued my education in business with an MBA from UVA Darden in 2024 with specialized projects in consulting for an international startup, and an independent study in AI.

Melissa Dean's Current Company Details
AmeriSave Mortgage Corporation

Amerisave Mortgage Corporation

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Director of Analytics | MBA Graduate UVA Darden 2024
Remote
Website:
amerisave.com
Employees:
1796
Melissa Dean Work Experience Details
  • Amerisave Mortgage Corporation
    Amerisave Mortgage Corporation
    Remote
  • Merkle
    Director
    Merkle Oct 2024 - Present
    Columbia, Md, Us
  • Merkle
    Senior Manager
    Merkle Oct 2021 - Nov 2024
    Columbia, Md, Us
    Direct client teams with various consulting and analytical needs to drive strategic marketing decisions in retail, banking, and e-commerce industries.• Initiate and oversee the production and generation of analyses, including MMM, reach and frequency, MTA modeling, forecasting and more, which are then showcased to the client to drive business and marketing decisions.• Experiment with and explore Generative AI tools across Google, Bing, Merkle’s GenCX, etc. to develop expertise and provide clients with service and knowledge-sharing in the cutting-edge domains of advertising and analytics smart technology.• Oversee Customer Data Platforms for leading food and beverage retailers in a consulting role, designing and executing strategic tests to expand first-party data collection, thereby boosting actionable insights and audience segmentation across brands.• Specialize in mobile app advertising and consumer behavior tracking, guiding clients and internal teams through mobile measurement strategies and adapting to Apple's iOS privacy updates to maintain in-app tracking effectiveness via SKAD-Network implementation.
  • Merkle
    Analytics Manager
    Merkle Apr 2020 - Oct 2021
    Columbia, Md, Us
    • Created opportunities to analyze customer behavior across offline and online search campaigns, bridging gaps in multi-channel marketing strategies using Adobe (I.e. GCLID), Google, and Bing.• Developed geo-based insights on vehicle purchases and location-targeted search ads, providing strategic guidance to prevent dealership cannibalization and identify opportunities for enhanced digital marketing, thereby driving additional sales.• Automated lower-funnel marketing insights into an interactive analytics tool, providing real-time updates on digital marketing impact across the entire marketing funnel.
  • Merkle
    Senior Associate Ii
    Merkle Jun 2019 - Apr 2020
    Columbia, Md, Us
    • Populated MTA Model, using R and Python, on multi-million-dollar display campaign efforts, to guide client into discovering alternative solutions to a last touch attribution model revealing added benefit in campaigns working in tandem to support a purchase.• Analyzed and demonstrated a halo effect in customized display campaigns guiding key decision makers to refine retargeting strategies for enhanced customer engagement.• Strengthened trust and compliance by enforcing strict data privacy regulations, ensuring data security and protecting sensitive customer information, which ultimately supported sustainable business growth and client retention.
  • Grainger
    Statistical Analyst
    Grainger Jun 2018 - Feb 2019
    Lake Forest, Illinois, Us
    • Identified revenue opportunities and evaluated marketing risks through comprehensive research on new and existing customers, enhancing strategic decisions.• Designed and executed multivariate testing for top-selling segments, testing a "sticker price" marketing strategy against 200K customers, improving segmentation effectiveness.• Boosted revenue by 4% YoY within power tools and chemical supplies by expanding customer analysis using data mining. Additionally, halved team workload by automating data report generation using Tableau.
  • Grainger
    Strategic Insights Analyst
    Grainger Dec 2017 - Jun 2018
    Lake Forest, Illinois, Us
    • Spearheaded the creation of a comprehensive data warehouse with over 3 million rows, facilitating data-driven decision-making that contributed to more than $12 million in annual sales.• Collaborated with marketing, product, and design teams to develop analytical dashboards tracking revenue, risks, and performance.• Designed digital marketing Google Analytics dashboards enabling swift identification of and response to campaign dynamics.
  • Grainger
    Marketing Analyst
    Grainger Feb 2017 - Jun 2018
    Lake Forest, Illinois, Us
    • Developed and enforced a branding strategy for over 400K products on a Grainger subsidiary platform, ensuring uniformity and compliance across otherwise siloed departments.• Created a brand risk management dashboard, using SQL and Domo, to monitor and correct branding inconsistencies during major updates to the online purchasing platform.• Established and managed branding guidelines adopted by over 200 team members and designed a reporting process for consistent branding oversight by 25 content analysts and 20 merchandisers
  • Aerospec Technologies
    Analytics Intern
    Aerospec Technologies Apr 2018 - May 2018
    Cambridge, Massachusetts, Us
    • Generated pitch deck slides, used to raise start-up seed money for an company built at The Garage at Northwestern.
  • Product Evaluations, Inc.
    Data Analyst
    Product Evaluations, Inc. Sep 2015 - Feb 2017
    Oak Brook, Il, Us
    • Directed research design, testing, monitoring, and reporting for fast casual dining companies and large food processing corporations, influencing over $2M in food and discount concepts.• Led weekly team meetings, with clients and staff, to update on current projects and solicit feedback based on test results to improve future product testing.
  • Groupon
    Summer Intern
    Groupon May 2012 - Aug 2012
    Chicago, Il, Us
    • Developed and implemented a research-based theory highlighting the benefits of associating Groupon with local buying, through a survey of 5,000 customers and creation of a scoring system that informed strategic marketing enhancements.
  • Procter & Gamble
    Market Research Analyst
    Procter & Gamble Jun 2011 - Jun 2012
    Cincinnati, Ohio, Us
    • Assisted in redesigning research for the international relaunch of a major hair care brand, uncovering scent preferences for a $4B product line using advanced facial recognition to analyze responses to various fragrances from hundreds of participants.
  • Miami University
    Resident'S Assistant
    Miami University Aug 2010 - May 2011
    Oxford, Oh, Us
    • Aided in the development of 75 students in Mary Lyon Hall using bulletin boards, dorm-wide events, and on-campus speakers.

Melissa Dean Skills

Microsoft Excel Market Research Spss Time Management Market Analysis Management Project Management E Prime Qualtrics Sql Analytics Quantitative Research Eye Tracking Communication Skills Direct Sales International Sales B2b Marketing Microsoft Office Microsoft Word Microsoft Powerpoint Microsoft Outlook Leadership Team Leadership Customer Service Client Presentation Client Relations Data Analysis Teamwork Public Speaking Google Analytics Marketing Marketing Strategy Business Development Research Strategic Planning Jira Domo Tableau Risk Management Strategy Business Analysis Communication Digital Marketing Cross Functional Team Leadership Brand Awareness Brand Development Brand Management Strategic Insights

Melissa Dean Education Details

  • University Of Virginia Darden School Of Business
    University Of Virginia Darden School Of Business
    Business
  • Miami University
    Miami University
    Marketing
  • Miami University
    Miami University
    Psychology

Frequently Asked Questions about Melissa Dean

What company does Melissa Dean work for?

Melissa Dean works for Amerisave Mortgage Corporation

What is Melissa Dean's role at the current company?

Melissa Dean's current role is Director of Analytics | MBA Graduate UVA Darden 2024.

What is Melissa Dean's email address?

Melissa Dean's email address is mm****@****ail.com

What is Melissa Dean's direct phone number?

Melissa Dean's direct phone number is +170833*****

What schools did Melissa Dean attend?

Melissa Dean attended University Of Virginia Darden School Of Business, Miami University, Miami University.

What are some of Melissa Dean's interests?

Melissa Dean has interest in Psychology, Comedy, Management, Adventure, Exercise, Data Analytics, Finance, All Things Marketing, Travel, Technological Advancement.

What skills is Melissa Dean known for?

Melissa Dean has skills like Microsoft Excel, Market Research, Spss, Time Management, Market Analysis, Management, Project Management, E Prime, Qualtrics, Sql, Analytics, Quantitative Research.

Who are Melissa Dean's colleagues?

Melissa Dean's colleagues are Charlie Childs, Susan Johnson, Shana Ray, Dave Danzer, Sharon Joy Villote, Neal Holland, Victoria Brookins.

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