Mark Meisel Email & Phone Number

• Managed digital product development for YourTotalHealth.com (consumer health portal) and Healthology.com (patient and professional education). Developed concepts and technical specifications for new online health.
• Launched YourTotalHealth.com, NBCU/iVillage’s consumer health portal ($12 million in revenue).
• Guided GE Global Research Center team on project to create online motivational tools for driving better patient health outcomes.
• Designed engaging consumer health concepts such as The Essentials of Health, personal health news tracker and Life Balance toolkit forecasted to increase user retention and revisits.
• Developed and implemented a solution for connecting patient and provider information to the GE Centricity Electronic Medical Record system (EMR) that resulted in ~ $9 million in overall GE revenue for pharma sponsored.
• Crafted executive summary and opportunity map for U.S. Health Information Technology (HITECH) “meaningful use” guidelines

• Created and managed new interactive division of global medical communications company; Developed business and marketing plans for launch of interactive division; new product and program creation, business development.
• Developed four new pharmaceutical clients (Pfizer, Aventis, AstraZeneca, Centocor and Abbott Labs) for direct-to-physician internet initiatives
• Increased revenues of division by 50% in 2003 and in 2004.
• Developed direct-to-patient education and health screening facility for GSK’s internet and mobile marketing platform during NASCAR 2003 & 2004 racing seasons.
• Created advanced exhibiting facility - NEXBooth™, based on wireless and RFID technologies, to customize presentation of marketing and educational materials to physicians.

• Managed and grew the internet and data services group and directed strategic product development at this medical publishing and communications company. Developed strategic plan for web-based products to compliment.
• Developed and launched CMEPlanner.com with an extensive CME events database as an extension to journal, Physicians’ Travel & Meeting Guide.
• Developed low-cost architecture for medical journal websites. Launched EMedMag.com, MedicalSexuality.org and AMJAnesthesiology.com.
• Re-launched patient website, HeartInfo.org which attained #1 Google position for keyword “heart attack” for 6 years.
• Delivered six med-ed websites in six-months, covering such categories as cardiology, endocrinology and oncology, for a revenue base of over $4 million.
• Developed XML-based storage system for journal print articles, to enable delivery of content on multiple platforms (e.g. web, PDA, wireless).

• Created and managed a new division at this $200 million medical communications company, to develop new electronic products for medical education and promotion. Developed corporate strategy for driving business to the.
• Generated an incremental $2 million with new webcast services – to present live medical meetings on the internet.
• Developed content and process for delivering materials in print, CD-ROM, Web and email formats for physician peer-to-peer meetings.
• Reduced internal meeting costs by $350k/year by launching 1st company intranet to deliver speaker/moderator training.

• Senior technical manager who played a key role in building this pioneering interactive medical education company from a start-up to a full-service development firm, creating award winning on-line and CD-ROM products..
• Developed architecture, interface design and code libraries, as the technical lead on 30 medical education and 15 consumer CD-ROMs.
• Provided design and technical consulting to Steven Spielberg’s Starbright Pediatric Network, a high-bandwidth interactive education network for hospitalized children.
• Awarded a US patent in 1994 for computer content navigation now known as “the breadcrumb trail”.

Bs Science

Education record