Mark Meisel Email & Phone Number

Haworth, Nj, Us

Managed digital product development for YourTotalHealth.com (consumer health portal) and Healthology.com (patient and professional education). Developed concepts and technical specifications for new online health products; managed product development through design, programming, initial launch and lifecycle improvement. Advanced overall online and mobile strategy and promoted product innovation through processes such as ”Jobs-to-Be-Done” (Clayton Christensen, Disruptive Innovation).• Launched YourTotalHealth.com, NBCU/iVillage’s consumer health portal ($12 million in revenue).• Guided GE Global Research Center team on project to create online motivational tools for driving better patient health outcomes.• Designed engaging consumer health concepts such as The Essentials of Health, personal health news tracker and Life Balance toolkit forecasted to increase user retention and revisits.• Developed and implemented a solution for connecting patient and provider information to the GE Centricity Electronic Medical Record system (EMR) that resulted in ~ $9 million in overall GE revenue for pharma sponsored projects. This was the first successful integration of health education assets from NBCU digital and GE Healthcare.• Crafted executive summary and opportunity map for U.S. Health Information Technology (HITECH) “meaningful use” guidelines

Created and managed new interactive division of global medical communications company; Developed business and marketing plans for launch of interactive division; new product and program creation, business development and management of account, project and production teams.• Developed four new pharmaceutical clients (Pfizer, Aventis, AstraZeneca, Centocor and Abbott Labs) for direct-to-physician internet initiatives• Increased revenues of division by 50% in 2003 and in 2004.• Developed direct-to-patient education and health screening facility for GSK’s internet and mobile marketing platform during NASCAR 2003 & 2004 racing seasons.• Created advanced exhibiting facility - NEXBooth™, based on wireless and RFID technologies, to customize presentation of marketing and educational materials to physicians.

Managed and grew the internet and data services group and directed strategic product development at this medical publishing and communications company. Developed strategic plan for web-based products to compliment eleven print publications. Selected and deployed eCRM technologies to leverage readership of over 500,000 physicians and healthcare professionals. Developed new internet channels to extend existing publishing and med-com assets.• Developed and launched CMEPlanner.com with an extensive CME events database as an extension to journal, Physicians’ Travel & Meeting Guide.• Developed low-cost architecture for medical journal websites. Launched EMedMag.com, MedicalSexuality.org and AMJAnesthesiology.com.• Re-launched patient website, HeartInfo.org which attained #1 Google position for keyword “heart attack” for 6 years.• Delivered six med-ed websites in six-months, covering such categories as cardiology, endocrinology and oncology, for a revenue base of over $4 million.• Developed XML-based storage system for journal print articles, to enable delivery of content on multiple platforms (e.g. web, PDA, wireless).

Created and managed a new division at this $200 million medical communications company, to develop new electronic products for medical education and promotion. Developed corporate strategy for driving business to the Internet. Developed division business and marketing plans. Conducted sales presentations. Recruited and managed programmers, graphic artists and writers. Developed architecture and prototypes of new digital education products • Generated an incremental $2 million with new webcast services – to present live medical meetings on the internet.• Developed content and process for delivering materials in print, CD-ROM, Web and email formats for physician peer-to-peer meetings.• Reduced internal meeting costs by $350k/year by launching 1st company intranet to deliver speaker/moderator training.

Senior technical manager who played a key role in building this pioneering interactive medical education company from a start-up to a full-service development firm, creating award winning on-line and CD-ROM products. Managed team of programmers, editors and Web developers through full life cycle of medical education projects for pharmaceutical clients. Developed proposals, budgets, schedules, architecture and design specs. Represented company to clients and to industry.• Developed architecture, interface design and code libraries, as the technical lead on 30 medical education and 15 consumer CD-ROMs.• Provided design and technical consulting to Steven Spielberg’s Starbright Pediatric Network, a high-bandwidth interactive education network for hospitalized children.• Awarded a US patent in 1994 for computer content navigation now known as “the breadcrumb trail”.

Bs Science

Education record