Michael Meisner Email & Phone Number

Napa, Ca, Us

Petaluma, Ca, Us

Run the marketing show at Last Bottle Wines, handling all aspects of marketing, advertising, & social media.

In September 2014 I decided to launch a series of new websites, each focusing on a specific niche. The first one was tinyhousefor.us, which went live on September 8, and within a few months it ranked around #8,000 on the US Alexa chart. Highlights from the massive success of this first site include:- 1-2 million monthly pageviews- 60k+ highly engaged Facebook fans- 40k+ email subscribersI consider this a massive success that combined my strengths in social media marketing, viral content creation, and building a highly engaged community of fans. Using insights from this first venture, I translated the same strategies and launched two additional sites, both of which enjoy steadily increasing traffic and high engagement.My day to day work now revolves around creating content, managing writers, facebook advertising, and using data to constantly tweak things for better performance.

As Project Manager, I managed the entire development of an online wine club/store for an established wine broker in Santa Rosa. This opportunity represents a culmination of my skills in web design, online marketing, copywriting, and growth strategy. I was solely responsible for the vision and design of the website, and built it in just under two months, implementing solutions for wine club management, payment processing, CRM integration and much more. This project required a broad scope of work that included:- Developing a functional ecommerce site using Wordpress + Woocommerce, with advanced ecommerce funtionality for the store and wine club subscriptions- Writing all copy for the website and email marketing campaigns- Creating funnels to gather new emails and nurture them into customers using a combination of content, lead forms, automated messaging, and direct communication over the phone- Managing inventory, including updates to current stock, staging photos, and creating promotionsUpon completion I managed all day to day operations including sales copywriting, blog content, graphic design, email marketing, lead generation, social media, and customer relations.

Napa, Ca, Us

I partnered with eWinery Solutions to deliver affordable SEO and web marketing services to the wine industry. This market has neglected the importance of developing a strong web presence, and it's an area I feel they can improve upon greatly. The internet is the "great flattener" of marketplaces, and any size winery can use SEO and inbound marketing strategies to increase their DTC sales, bring more foot traffic to the tasting room, boost wine club membership, and increase brand exposure.Responsibilities and Accomplishments:- Managing and executing online marketing strategy for 14+ wineries- Coordinating tasks with team to create content, implement strategy- Reporting and data analysis regarding web traffic, ecommerce activity, demographics, and more to help understand ROI and measure effectiveness of effortsAlso worth noting is the latest redesign of the eWinery Solutions website, an effort which I spearheaded. I used a bootstrap CSS/HTML/JS framework to redesign the website from the ground up, including new copy and a more sensible site structure. All this was completed in-house, on the side, in just two months.

Au

As an experienced inbound marketer with core strengths in SEO and web analytics, I develop new channels of traffic and help websites grow their visitor base. Whether you’re just starting out, or have a top 1000 ranked Alexa site, I can help you create multiple scaled approaches that will broaden your exposure to your target market.I use smart, metrics-based reporting to back up my work and deliver proof of success to clients and management. With my help, both your website and bottom line can grow to their full potential.

As Lead SEO, I was responsible for researching, implementing, and following through with search engine optimization projects that included:> Researching, qualifying, optimizing and tracking rankings for 1000+ keywords across a network of 12+ sites> Setting up a structured analytics solution across a main domain, multiple sub-domains, and a third-party checkout for multiple sites> Adding custom reports, goals, advanced segments, alerts, and visual dashboards to understand user behavior and outcomes relevant to our campaigns and sales channels> Building and maintaining weekly, monthly and quarterly marketing KPI metrics and dashboards > Managing a small team to help with various tasks like link building, site setup, and organizing> Creating content for distribution, and building relationships with other professionals and authorities in the same niche> Managing and delivering design projects for microsites, blogs, banners and logos> Established SEM campaign with goals to fit around a budget, increase traffic, and minimize costsI built a strong inbound marketing foundation where there had previously been none. Some of the larger tasks included general SEO/SEM, building and managing our social networks, creating a large internal affiliate network of websites, and writing content for distribution. I set up an effective and accurate Google Analytics configuration, that included custom reports and dashboards to monitor campaigns using typical engagement metrics. I managed a small team of workers who helped me execute a variety of large-scale campaigns to accomplish these goals. Also, it’s worth mentioning that I did this while working from home - so I am self-motivated, and can prioritize my time well.

Norwich, County, Gb

I handle WordPress development, including site designs, modifications, and customizations.

I had oversight of the network of sites that were part of the custom CRM solution that ARG provides. This included setting sites up, and giving demos to customers as well as providing keen marketing insights to improve our brand visibility.Accomplishments included:Manage updates to hundreds of websites, developed SEO Campaign, created and designed email marketing campaigns, build various design elements and general web development. Daily use of Subversion, Adobe CS4 (Dreamweaver, Flash, Photoshop, In-Design), Javascript, PHP, hand coded HTML/CSS, Google Analytics.

I work as the marketing and communications assistant, responsible for a variety of tasks. I manage the website, which includes updating content, creating new pages, managing online campaigns, and also manage the company newsletter. I write press releases, PSAs, editorials, letters to the editor, and more. In addition, I create much of their multimedia and oversee advertisements.

Canton, Massachusetts, Us

I worked as a technical writer, creating documentation for various programs and software we created. I also tested software for completeness.

B.S. English, English

Education record