With over a decade of experience in interactive projects, I've honed my expertise in merging creativity and technology across the globe. My work, ranging from producing for Tellart at Expo2020 UAE Pavilion to leading projects at Wieden+Kennedy and Droga5, focuses on challenging norms and advancing the field. Currently at Modem, I'm part of a team that combines innovative design and technology, committed to creating experiences that merge the physical and digital, shaping a future that prioritizes human-centric solutions and transformative impacts.Calling Amsterdam home since 2016. USA + German Citizen.Key aspects of my role include:— Overall project management from the point of concept approval through production and launch.— Partnering with internal teams to aid in ideation and concept development, ensuring innovative and feasible solutions.— Facilitating collaboration between internal technical teams and external vendors to align project execution with the envisioned strategy.— Taking ownership and managing the project scope of work, timeline, and budget, ensuring efficient resource allocation and financial integrity.— Directing strategy and user experience design for multi-media campaigns, including websites, mobile sites, mobile apps, social media, display banners, and emails, enhancing brand engagement and user interaction.