Megan Menesale Email & Phone Number

Savannah, GA, US

New York, NY, US

Marketing consulting services focused on GTM strategy, product marketing, product launches, marketing campaign launches, competitive and market research, and product marketing reporting and analytics.

Vancouver, British Columbia, CA

• Serve on the Klue Advisory Board to provide guidance and recommendations on their industry-leading competitive enablement software

San Diego, California, US

• Defined product marketing strategy, executed plans and revenue plays in collaboration with executives, managing a campaign and program budget of $300,000+
• Built and led a department of 6 high-performing product marketers, contributing to overall company revenue growth from $30M to $100M
• Revamped the entire GTM process, owning pricing and packaging across 9 products (29 launches in 1H 2023); drove pipeline, sales enablement, and messaging for the portfolio
• Led cross-department product campaign strategies, contributing to $35M in 2023 product revenue. In ‘22, assisted in $23M of net new and upsell revenue, amounting to 1K+ opportunities and $100M in pipeline
• Shaped and advanced positioning across multiple verticals and channels, evolved messaging from feature/benefits to value narratives. Led buyer persona definition across solutions
• Defined success, measured and analyzed impact against OKRs, influencing opportunities across market segments, achieving double-digit revenue growth

Boston, Massachusetts, US

• Led product and customer marketing; drove GTM for product, service, and partnership launches; conducted market research, brand messaging and positioning, and content for the entire portfolio
• Defined success and measured impact against OKRs, increasing win rates, NPS, CSAT, customer retention, active users, and demand for new product offerings; achieved 85%+ retention
• Led and executed a new business model to scale the free-trial process, product-led growth; advised executive stakeholders on opportunities across industry verticals with insights from market research
• Drove competitive intelligence process; managed peer-review and analyst programs; created sales enablement tools and training; achieved quarter-over-quarter increases in ACV
• Championed Pendo launch, customer advisory board, and reference program to include 40+ customer /user advocates; managed content and communication; increased customer case studies by 300%
• Managed website and brand relaunch over 4 months, including video and web copy creation

Quincy, Massachusetts, US

• Led product marketing and GTM strategy, defined packaging, messaging, services, and up-sell opportunities across the product portfolio
• Launched small business segment, product-led growth, that garnered 500+ in customer adoption in 6 months
• Managed customer messaging and campaign efforts, drove revenue growth through the use of digital marketing channels - email, social, video - achieved >100% client revenue retention
• Partnered with event marketing and managed content of 12+ presenters for Payfactors’ brand conference
• Implemented competitive intelligence and win/loss program, resulting in improved win rates

Boston, MA, US

• Managed product roadmap with executive stakeholders; up-leveled messaging to an enterprise buyer persona; defined positioning, packaging, pricing, and competitive differentiation of the product suite
• Executed GTM strategy for product launches and coordinated launch efforts, including training and content; reduced GTM time by 20%
• Led product marketing team of 2; managed analyst relations, briefings, and inclusion in Forrester Wave
• Collaborated with product management to define new user profiles, aided with UX market research
• Championed the customer advisory board, creating a program of 30+ customer advocates; led advisory board events to increase customer ACV

Framingham, Massachusetts, US

• Partnered with sales leadership to lead content efforts across company kick-off and sales boot camps; managed revenue enablement, onboarding, training, and sales certifications
• Managed customer events at industry conference, including award presentations, content, speakers, timeline, and all communication
• Executed GTM strategies for product launches and coordinated efforts across cross-functional teams, including messaging, training, content
• Interpreted competitive insights to increase win rates; led the win/loss program and analysis of all reports to impact sales and customer opportunities
• Supported demand generation campaigns, including the $1M launch of Service Timelines

Nashua, NH, US

• Developed and executed content marketing strategies across buying stages and personas, creating material and content for field marketing, blogs, social, and email
• Managed the product launch team; executed GTM strategies, including messaging and collateral creation
• Led analysis of win/loss, leading to positive changes in messaging, product functionality, and win rates
• Supported demand generation and customer marketing campaigns

Davie, Florida, US

• Led all group sales efforts, contributed 1M+ annual revenue YoY in tour & travel sales bookings

Mba, Marketing

Ba, Political Science, Business