Mert Aydogan Email & Phone Number

Istanbul, Turkey

Neuchâtel, Ch

Dundee, Angus, Gb

Worked on the company's flagship game, Gordon Ramsay: Chef Blast,growing the app's D7 ROAS from 17% to 23%Ideated and managed advertising campaigns on ad networks, social media,and DSPs: Meta/Facebook Ads, Google Ads, Moloco, TikTok, Snapchat,Tapjoy, Mistplay, Unity, Apple Search Ads.Operated on 6-digit budgets with strict performance benchmarksOwned the UA strategy on TikTok, launching company's first profitablecampaigns on this networkCreated new reporting templates for weekly meetings with the Head ofGrowth and the CFOWorked on the release of new games - handled the analytics connections,creative strategy, soft launch and the evaluation of further UA viabilityCollaborated with BI on iOS SKAN analytics - optimising the conversion valueschema, applying best practices, finding limitations and evaluating theperformanceResearched, brainstormed, and briefed new creatives. Ran creative tests andworked on optimization of the creative testing process as well as its evaluationmethodologyHandled relationships with ad network and MMP AMsRepresented the company in various events and conventions

Istanbul, Tr

Kept hands on execution in Performance Marketing with channels of my prior experience and added below channels: Taboola, Engageya, RTB House.Created and managed User Acquisition and Re-engagement campaigns for very high MAU app: letgo,Expanded digital presence from 2 to 8 channels,Overcame and optimized complex a goal structure specific to aC2C/C2B2C company,Worked closely with the creative team to build the performance ads side of the brand for both pre and after re-branding:Improved CTR% over time by almost 30%Determined and set quarterly / yearly KPIs for performance marketing:Objectives success rate: 100% for the year,Reduced CPL and CPA by 50% to 90%,Reduced overall CPI by 25%,Increased total paid traffic by 35%,Added MMP experience: Appsflyer,Primary point of contact for all SANs and digital vendors,Budget distribution and follow up by data on high yearly figures with full responsibility,Created reporting flow and formats from ground zero,Excelled in ExcelWorked with TableauPerformed data quality diagnostics and troubleshooting with the BI team:Improved data accuracy from 45% to 90% in 8 monthsDetermined and led Digital-related product improvements for both App and Web properties,Oversee and led Performance Marketing Tech side of re-branding for both App and Web properties.

Beşiktaş, Istanbul, Tr

Team Leading - Led hub teams of 3 in both Growth and Performance departments.

Beşiktaş, Istanbul, Tr

Hands on execution experience in Performance Marketing from day oneBuild out, launch and optimize User Acquisition andRetargeting campaigns for both Web and App onGoogle Ads (Search, Display, YouTube, Shopping, UAC),Facebook Ads (All campaign types including AAA and DPA),Snapchat (Acquired partnership certification for the agency),TikTok (First non-brand company to use TikTok Advertising in Turkey),Twitter Ads,Criteo,Apple Search AdsBuild relationships with clients, drive campaign ROI,Performance based Influencer Marketing,Develop & amp; advise on marketing strategies by understanding client expectations, assessing feasibility, identifying marketing and advertising opportunities all backed up by data,Google Analytics proficiency,Strong knowledge on mobile measurement (MMP): Adjust,Tracking setup guidance,Creative guidance tailored according to used channel,Audit and analyze campaign and traffic performance in order to develop strategies for improvement and growth,Produce reports (monthly, weekly, daily) with an on-point KPI set,Training clients' teams on requested performance channels,Working closely with respective teams of multinational companies from various industries and sizes, understanding their needs, sharing knowledge.

• Replicated flow, style and overall meaning of original texts.• Provided oral translations and interpretations for Engineeringclients during Training and Conference events, successfully maintaining pace with native speakers to deliver real-time comprehension.

Master Of Arts - Ma, Grafik Tasarımı

Bachelor'S Degree, Uluslararası İlişkiler Ve Siyaset Bilimi (Fr)