Muhammad Muneeb Farhat Email & Phone Number

Dubai, United Arab Emirates

As a Senior Operations Manager at Careem, I led key initiatives that transformed our operational strategy, drove expansion, and optimized efficiencies across teams and markets. Here’s a look at some of my accomplishments:•Expansion Leadership: Led the launch of Quik in the UAE, scaling from 0 to multiple stores and cities•Team Building & Management: Hired and managed a team of 10+ direct reports and 400+ workforce of pickers and packers across multiple cities.•Cost Optimization: Developed and implemented a “Hybrid Last Mile Delivery Model” for Quik, reducing supply cost per order (CPO) by 30%.•Network Optimization: Planned and optimized the store network to enable 20-minute delivery times across Dubai.•In-House Distribution Center: Built, managed and scaled in-house distribution center to handle 50,000+ inbound and outbound quantities daily.•Product Collaboration: Collaborated with product teams to launch features that simplified processes for picking, receiving, handover, and staff management.

Dubai, United Arab Emirates

•Set up operations team and managed partner operations to achieve 93% reliability for the Grocery Marketplace Business in UAE.• Improved found rate and fill rate by 4.7pp through operational processes and product rollouts.• Set up and scaled catalog operations team, enabling item creation capacity of 20,000 skus/week.

Karachi

• Managed the expansion of Food and launch of Shops across Pakistan for the Careem Super App, strategizing partner acquisition and leading Sales, Account Management, Cataloguing, and Training teams.• Developed processes to enhance partner performance and operations, collaborating with product and tech teams to create market-fit products for improved efficiency and user experience.

Karachi

• Launched Careem NOW in Pakistan, overseeing merchant operations and building Account Management team structure from scratch• Led team of 5, managing 500+ accounts, focusing on merchant experience and operational efficiency• Developed campaigns with merchants to drive business growth and achieve monthly targets• Improved merchant performance metrics for seamless delivery experience

Karachi

•Work with Sales and Finance departments to determine pricing and promotion strategies and programs; evaluate profit impact of programs• Develop Annual Operating Plan document including month wise / model wise/ dealer wise sales forecast for the assigned category for each fiscal year• Prepare distribution plan and develop strategy for each SKU after evaluating its potential in different markets• Provide an assessment of market opportunities, gaps in the portfolio, consumer preferences, competitive threats and more, to allow formation of a strategy, direct R&D development and support product life cycle management• The delivery of integrated marketing and communications strategy, encompassing brand, traditional and digital marketing, and internal communications that engages key audiences and provides the required communication support to the products•Leading the departments in new product developments, product introductions, and model launches in support of product sales, demand, launch marketing, service teamsAchievements:•Launched Dawlance No Frost Refrigerator range in Pakistan for the first time and achieved annual target for the category in 2018•Relaunched Dawlance Split AC range and achieved 110% of the annual target booking in the first month•Redesigned all the POP display for refrigerators as per the new brand strategy •Established Water Dispenser, a new category for Dawalance, in the market

Nust Islamabad

•Promoted departmental activities and ensure smooth operations•Co-founded Soban Khaliq scholarship to support one needy student every year at NUST•Introduced complaint cell to actively address the issues of students •Organised mega events to promote student participation

Islamabad

Sahiwala, Southern Punjab Multan, Pakistan

Bachelor'S Degree, Mechanical Engineering

Activities and Societies: Radioa Pakistan, Student Council SMME, NUST Fine Arts Club, NUST Alumni Homecoming and VolleyballActively.

Leadeship And Public Policy