Emyvale Golf grew out of a frustration by founder, Maeve, to find exciting and well-fitting women's golf apparel. She ultimately decided to leave her corporate job and focus on building a bold women's golfwear brand that did not compromise on quality, functionality or personality.Emyvale Golf draws inspiration from the southern charm and beautiful outdoor surroundings of our hometown - Charleston, South Carolina. We embrace the bold in our apparel, game, and lifestyle. Take the risk, make the move, go for the pin, and enjoy the journey. By Women Golfers, for Women GolfersWe make products built with quality materials, made for golf and made to last. We're breathing new life into the game and invite you to join us.Community ImpactOne of our goals at Emyvale Golf is to give back in a really impactful way. As a daughter of a parent who was born profoundly deaf and faced many obstacles during childhood, creating opportunities for children with disabilities is a deeply personal goal for our founder. Therefore, we are elated to be partners with First Tee of Charleston to help bring kids from all walks of life, including those with disabilities, into the game of golf.

• Omni-channel Execution - Provide marketing planning and campaign management across online/digital channels to increase brand awareness, engagement, and lead acquisition• Campaign Management - Manage, oversee, and execute on marketing campaigns, plans and tactics including budget planning and legal approval, collaboration with creative teams, and ongoing communication cross-functionally throughout the campaign• Marketing Analytics - Monitor performance via multiple analytics platforms (Adobe Analytics, Google Analytics, Power BI) and collaborate with analytics teams for strategy shifts, optimizations, and reporting • Web Content Management - Extensive experience managing website redesigns, making content changes, tagging, pixel placement, landing page development, coordinating with IT teams, and A/B testing across a variety of platforms

• Lead Generation - Built the remarketing/retargeting plan from the ground up including budget approval and planning, multi-channel targeting approach, systematic rollout of initiatives in conjunction with creative team, targeted messaging, cross-functional coordination, measurement and reporting alongside partner agency • Paid Media - Worked with internal and external stakeholders, including creative, analytics, and finance, to implement omni-channel paid media campaigns through campaign planning, budgeting, trafficking, and analysis• Strategy - Developed and implemented strategic marketing campaigns, which resulted in a 12% increase in key results YoY• LinkedIn Marketing - Introduced new strategies and tactics for campaigns resulting in increased lead volume and greater quality leads than all prior initiatives on platform

• Paid media strategy and execution for marketing campaigns to grow brand awareness, consideration, and acquisition• Worked cross-functionally with internal teams and external partners to plan, execute and optimize marketing campaigns• Developed test and learn objectives across campaigns to execute campaign tests, collect and analyze data, and implement learnings to continuously optimize towards ROI

• Omni-channel Execution - Provide marketing planning and campaign management across online/digital channels to small businesses and Fortune 500s alike• Campaign Execution - Manage, oversee, and execute on marketing campaigns, plans and tactics including budget planning and approval, collaboration with creative teams, and ongoing communication cross-functionally throughout the campaign• Marketing Analytics - Monitor performance via multiple analytics platforms (Adobe Analytics, Google Analytics, Power BI) and collaborate with analytics teams for strategy shifts, optimizations, and reporting • Web Content Management - Extensive experience managing website redesigns, making content changes, tagging, pixel placement, landing page development, coordinating with IT teams, and A/B testing across a variety of platforms• Cross-functional approach - Experience working closely with a wide array of internal and external teams, including creative, analytics, finance, sales and agency partners to coordinate efforts and maximize results

Project management and strategy - Worked cross-functionally with Marketing, Digital and IT teams planning, delegating, tracking, reviewing, and measuring campaignsCopywriting - Wrote copy for direct mail program for national distribution ensuring messages aligned with marketing promotional calendarCopyediting - Reviewed direct mail collateral to ensure accuracy of legal disclaimers, geographic data, and copy

Paid Advertising - Directed strategy and execution of social media ads to increase followers and reachBrand Activation - Managed complete rebranding of the organization including website, email and social media channelsEmail Marketing - Implemented transition to a more powerful email platform and updated content strategy and templatesData Analysis - Analyzed impressions, reach, and engagement of paid and organic campaigns to optimize for future campaigns

Campaign Development - Planning and developing multi-channel paid media campaigns for increased audience engagement and awareness Data Analysis - Leveraged analytics tools, including Google Analytics, for tracking and measuring campaign results in order to provide insights and recommendations for testing and optimizing strategiesProject Manager - Collaborated on tight deadlines with cross-functional teams to ensure projects were completed within allocated time and budget Content Management - Managed and developed website content and ensured content aligned with brand

Supported communications team by reviewing and editing communications and policy materials prior to distribution, conducting research projects, and tracking news trendsCopywriting - Developed web and social content that broke down detailed policy issues into interesting and easily digested formats

• Assisted staff with duties including writing constituent letters, attending briefings and staffing the Member at constituent meetings• Managed the front desk reception by greeting all visitors, coordinating tours, and answering phones