Malcolm Mcgregor Email & Phone Number

Armonk, New York, Ny, Us

- Design, plan, and deliver marketing collateral to support campaign strategy across print and digital including one-pagers, eBooks, presentation decks, social graphics (LinkedIn/Twitter/Instagram), infographics, etc.- Collaborate with creative directors and strategy partners to ensure decisions are well informed and high quality- Design within IBM Design Language and subsequent Security/Data Fabric brand systems- Approach design process with human-centered focus that prioritizes an optimal user experience - Leverage Adobe Suite (Illustrator/InDesign/Photoshop), Sketch/Figma, and project management systems like Trello and Adobe Workfront to deliver quality results for both internal and external use

Armonk, New York, Ny, Us

- Collaborated with Digital Strategists to design, update, and optimize web pages- Created and revised wireframes using band components to execute web strategy- Focused process around User Experience and effective human-centered design- Utilize both Adobe Photoshop and Sketch (eventually Figma) to collaborate and design effectively

- Utilize Adobe Suite (Illustrator, Photoshop, After Effects) to create stunning and captivating graphics/animations- Design a variety of flyers, logos, shirt designs, and business cards for over 30 clients - Manage and coordinate personal payment system with clients including invoice delivery- Portfolio available upon request

- Provide technical assistance and support for incoming queries and issues related to all university computer systems, software, and hardware.- Respond and resolve customer tickets either in person or via telephone.- Troubleshoot a variety of issues surrounding university systems.

Armonk, New York, Ny, Us

- Developed Day 1 execution plan grounded in account-based marketing principles and sales enablement for projected increase of IBM Security revenue yield by 25%- Utilized account-based marketing to identify high-interest, open opportunity clients, finding approx. $3.9B in qualified leads- Leveraged Excel, Tableau, and stakeholder interviews to identify top-performing assets aligned to pre and post-sales cycle touchpoints- Wireframed, built, and launched internal IBM website containing relevant accounts, top products by territory, and marketing assets for sales enablement with focus on user experience- Studied and implemented the governing brand guidelines of the department for all visual content and assets.

- Coordinate, plan, and execute summer programming and virtual welcome weekend experience for over 500 new students - Designed brand strategy, promotional materials, and marketing assets for the summer program as well as the weekend.

- Design, monitor, and disseminate organization image, creating all brand materials and publicity, including meeting presentations

Baltimore, Md, Us

- Serve as chair of all chapter events and facilitate over 25 yearly events servicing minority community- Design and create chapter branding, from event promotions to public statements- Manage public relations of chapter- Coordinate chapter social events and community outreach initiatives- Establish and maintain collaborative relationships with representatives of various organizations- Serve as head of spiritual development

- Guided nine high school students as they prepared two case presentations within five days- Served as a liaison between McCombs administrators, corporate sponsors, and participants- Coordinated daily activities on campus for 53 students throughout the week

Cedar Rapids, Ia, Us

- Gained customer service experience through contact 200+ university alumni daily- Assisted in fundraising projects that were recognized university-wide

- Assist in coordination and planning in cultural showcases.- Provide members with campus resources and local opportunities.

- Assisted with optimization of social media strategy and online marketing game plan.- Collaborated in creation of pitch presentation for one of country's largest startup competitions.- Utilized Google Analytics to propose best course of action for increased revenue.- Implemented online marketplace to advertise products and service packages offered by company.- Managed Facebook page and promotion of services offered by company.

Bachelor Of Business Administration - Bba, Marketing, Management Information Systems Minor

Minor, African-American/Black Studies

Urban Economic Development

Diploma Recipient

Education record