Michele Murphy is a Vice President of Membership & Audience Intelligence at KQED at KQED. She possess expertise in program management, databases, crm, analytics, team building and 36 more skills. Colleagues describe her as "Michele Murphy has a strong command of analytics with a deep understanding of what they mean. She is someone who — with accuracy, integrity and wit — can articulate the possible implications signaled by the numbers. At KQED, I’ve seen her start and manage her team into one of the most depended upon resources within the building. In addition to delivering audience intelligence, she has also been instrumental in proactively seeking junior-level associates to mentor, grow and retain within the organization.
Michele was instrumental in developing audience research projects for MindShift, an education vertical within KQED that has more than 1.1 million fans and followers on social media and about 100,000 email newsletter subscribers. Her research helped me as MindShift’s senior editor chart the course forward for audience engagement on five platforms. Her curiosity and commitment to the facts enable stakeholders to have what they need to make clear decisions.
Michele’s empathy for others and depth and breadth of work at non-profit organizations gives her the experience to ensure our future.", "Michele and I have worked side by side to help KQED better serve its audiences; in my capacity as head of our innovation lab, I’ve relied heavily on her understanding of our existing audiences and her thought partnership as we developed and tested new ways to serve those and our aspirational audiences. Her experience is wide ranging - it spans fundraising, qualitative research, and data analysis, with special expertise in providing not just the numbers, but actionable *insights* that one can use to make decisions. I am so grateful to have her as a colleague - and I know I’m not the only one, because there’s a line out the door of her office every day. Michele is *that* person - the empathetic, wise, engaged and thoughtful mentor capable of guiding others to (and not simply handing out) solutions... trusted by absolutely everyone from staff to leadership, a one-step-ahead-of-you thinker. KQED’s future is bright with her here.", and "I worked with many talented people across KQED and Michele stands out as one of the people I learned most from. In my capacity as the New Audiences Manager at the organization, I worked closely with Michele to carve out marketing and outreach strategy. Michele brings deep-seated experience about audience development and relationship-building and was able to pinpoint opportunities that KQED hadn't explored before in these areas. I specifically worked with her closely to develop a new email series strategy that would attract younger and diverse audiences, and she was able to help me not only carve out an action plan but also help evaluate its performance. It's rare to find colleagues who have a balance of both strong intuition around audience development, as well as the ability to crunch numbers and synthesize data. She is invaluable as a colleague because she provides honest and thoughtful insight, all while maintaining a wonderful sense of humor that makes her a joy to work alongside. I'd highly recommend her to any organization and hope my career path will intersect with hers again soon!"
Listed skills include Program Management, Databases, Crm, Analytics, and 37 others.