Michael Middendorf Email & Phone Number

Chesterfield, Missouri, Us

Engaged with the top 50 restaurants from quick serve to fast-casual along with major club stores.

Deerfield, Il, Us

Managed national and regional pure online marketplace customers and omni channel customers.• Expanded online retail product offering to enhance customer’s omni-channel experience for both B2B and B2C via gap analysis.• Enhanced rich content to improve (SEO) resulting in immediate lift in sales.• Optimized promotion campaigns which were aligned with the customer’s marketing calendar utilizing email subscriptions, banner ads and product landing pages.• Researched potential online etail customers, determined priorities, developed a business plan along with a sales and marketing strategy.• Monitored ongoing customer profitability and process accuracy by working with channel operations, sales and margin and cost to serve to achieve budgeted results.

Hartsville, South Carolina, Us

Lead the company’s western region sales team comprised of direct sales representatives and regional brokers within 12 states and Mexico with key national and regional distributors in the janitorial, sanitation and disposable packaging industry. • Established, forecasted and tracked the annual sales budget for the region.• Negotiated with client’s top 'C-suite' level management for new business opportunities, marketing programs and vendor relations.• Managed the quotation process for major accounts while maintaining profitability and remaining competitive in the respectful markets.• Pioneered and developed key national and regional accounts.• Nominated as sales liaison to the company’s second largest customer with new sustainable product launch providing onsite sales training and demonstrations to the client’s sales force.• Interacted with the production staff to ensure adequate representation from the sales force to address customer demands in order to maintain high quality product.

Evansville, In, Us

Managed the west coast region for PVC foodservice division and NE/OK/TX territory for PVC retail division.• Appointed to pioneer the company’s strategic plan in providing PVC and packaging solutions to the foodservice industry.• Facilitated corporate online auctions and Request for Proposals for over $25 million in volume.• Orchestrated new product testing and evaluating at the end user level which provided cost savings of to both the distributor and customer.• Carried out sustainability initiatives providing decreases to the following: in inbound deliveries to the distributor, packaging materials and waste and down time for the customer’s automatic wrapper machinery.• Hired and managed manufacturers’ representatives and brokers for foodservice accounts.• Participated in private label design for customer packaging needs.• Improved regions overall EBITDA by increasing customer order sizes, reducing freight costs and maximizing cube and weight for truck load orders while continuing to provide savings to the customer.

Mt. Sterling, Il, Us

Managed a western state region (CA/AZ/HI/NV) for key national and regional foodservice distributors in representing over 600 consumer goods suppliers (45K items) including foodservice, equipment and supply, disposables and convenience store.• Brought on over 20 new foodservice customers over a 3 year period.• Supervised all components of over 60 clientele, including the following departments: Executives, purchasing, accounting, pricing, promotions, warehousing and operations.• Elected Sales Trainer for new sales employees which included ride along, testing and evaluation.• Member of several Total Quality Management teams which focused on improving customer invoices, confirmations and deductions.• Presented Activity Based Purchasing seminars to key accounts which focused on the financials of moving product through the client’s warehouse, measuring inventory turns, Gross Margin, Net Margin and Return on Investment.

Washington, Dc, Us