Matt Millin-Brawn Email & Phone Number

London, England, Gb

London, Greater London, Gb

London, Greater London, Gb

Agency lead for content and creative strategy outputs across clients including Heathrow Airport, Co-op Food, Expedia and Club Med. Manage a team of content and social specialists and have created and delivered some of the agency’s most engaging work. Key Achievements: • Created and implemented the content and communications strategy for leading global investment firm, Standard Life Investment’s sponsorship of the British & Irish Lions rugby tour of New Zealand. This was awarded ‘BT Sport Industry Partnership of The Year 2018’ and generated a 12.4% uplift in brand recognition as the Tour’s principal sponsor. • Increased brand awareness for Heathrow by devising a creative strategy that drove social engagements from 0.4% to 12.9% within 12 months • When briefed to raise brand profile and engagements, my insight & strategy has delivered month-on-month growth across Club Med’s social accounts with the total engagement rate increasing 208% in 6 months• Helped define the role content plays within the agency’s Customer Experience Optimisation approach and sales pitch • Invited to speak at the CMO Conference 2017 in Frankfurt on my work on the British & Irish Lions sponsorship

Islington, England, Gb

Responsible for content strategy, planning and delivery, senior day to day account management as well as ensuring strict and often tight delivery dates were adhered to. I was also responsible for creative brief work on both Three Mobile and Oreo accounts.- Overseeing day to day management of B&Q and Oreo accounts and subsequent team members including strategic insights, finance, content delivery and scheduling.- Conducted a full social media audit for B&Q; identifying strengths, weaknesses and areas for improvement which was then presented to the full senior management team, and followed with a ‘best practice’ social me- dia playbook.- Working with variety of internal and external client stakeholders; from Senior Management at B&Q to the wider cross-agency teams

London, Gb

Responsible for overseeing Defected Records' and associated sub-brands/labels digital strategy; focused on content creation and syndication across all mediums (editorial, video and photography) and platforms (web, social, email etc), integrating social to the core of the business whilst providing insight from analytics and inputing findings back into the business.

London, Gb

Developing strategy, content and community editorial for a variety of clients including Noble Foods's 'the happy egg co' co, Nokia and Bacardi. Predominantly responsible for delivering day to day implementation and management of community approach, providing insights into brands' fans, reporting on month on month activity and providing ongoing online CRM. Also developed comprehensive Risk Management documents and strategy for clients to use across their full social landscape alongside a sound knowledge of current SEO best practices. Possess a strong understanding of existing social platforms and how best they can be leveraged for varying campaigns.

San Francisco, Ca, Us

Managed and curated Current’s social news and information website, http://current.com. Sourcing articles and writing content on a variety of topics and issues relevant to a young demographic and then syndicating on a number of social media platforms. Helped launch two cross-platform Internet > TV shows, Current:News and Upstream. For both shows, the daily workflow included in-depth research of stories going to air, sourcing and compiling stories, working in ‘real-time’ updating breaking news as well as managing the ‘picked for TV’ assets such as user’s comments and ‘tweets’ on TV, as well as nurturing and developing the associated online communities. Whilst working as the Online Editor/Producer for Upstream, the tech, gaming, movies and weird science show, responsibilities included presenting a daily editorial meeting to a small team, highlighting all suitable content available for the show and assisting in script writing/editing. Proven research skills were imperative to ensuring broadcasts were factually correct, legally sound under the ‘Fair Dealing’ constraints and both interesting and engaging to a young demographic audience.

Responsible for managing the record label’s website, http://goodlooking.org, writing editorials on both in-house releases and those from across the genre, being accountable for compiling Electronic Press Kits [EPKs] to accompany the label’s latest releases for international distribution and liaising with DJs and updating their Top 5 tracks online. Also accountable for arranging international press interviews with DJs, taking into account time differences between continents, DJ’s busy schedules and Goodlooking’s releases.

2:1, Media Studies W/Creative Arts

Education record