Matthias Mirlach Email & Phone Number

I'm a passionate and forward-thinking marketing and communications professional with over 20 years of experience in the digital entertainment and video game industries, and an avid video game enthusiast.As co-founder of Second Stage, my team and I provide innovative digital marketing solutions for the gaming industry, including our state-of-the-art marketing analytics platform TRACKS and advertising platform GATEWAY, as well as agency services such as data-driven go-to-market planning, campaign management and consulting.Other Experience Highlights:- CMO at ComboStrike GmbH: Led marketing campaigns for international clients, including Sega, Plaion, CI Games, Tencent, and Sharkmob.- Senior Marketing Manager, Central Europe at Capcom: Developed and executed marketing strategies across Germany, Austria, Switzerland, Eastern Europe, Baltics, Scandinavia, Russia, Turkey, and Greece, focusing on digital sales.Professional Skills:- Highly developed interpersonal and communication abilities, with a strong emphasis on business growth.- Expertise in managing global marketing budgets exceeding 10 million Euros.- Proven track record with high-profile clients such as Microsoft Xbox, Games for Windows, MSN, Steelcase, and major companies like Codemasters, Bigpoint, and Capcom.- Strategic planning and analytical thinking skills, successfully transforming targets into successes.- Extensive consulting experience with companies and startups in E-Commerce, Health, Gaming, Mobility, IT, and Digital sectors, as well as freelance editorial work on games and apps.Core Competencies:- Data-driven Marketing Strategy- Marketing & Media Analytics- Media Strategy for performance-driven campaigns- Project Management- Brand Messaging- Campaign & Market Analysis- Social Media & Content Marketing- Marketing Communications- Strategic Planning and Execution- Interpersonal Management- Cost Control- Business Development

Listed skills include Computer And Video Games, Product Marketing, Brand Management, Marketing Strategy, and 32 others.

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  Bayerische Akademie Für Werbung Und Marketing

  Marketing-Management