Calcutta Outdoors is a leading global designer and manufacturer of consumer products for the outdoor sports and recreation market. We provide consumers with a wide range of performance-driven, innovative products, including fishing equipment, sunglasses, coolers, drinkware, outdoor apparel, hunting accessories, paddle sports and marine accessories.We are dedicated to helping people enjoy the outdoors. Our goal is to deliver products that embrace the value of hard work and allow people to maximize their free time outdoors. No matter what type of recreation, we want to make the outdoor experience more enjoyable and productive.Calcutta Outdoors brand portfolio includes Calcutta, Celcius, Danielson, HQ Outfitters, Hurricane, Invincible Marine, Kunnan, Matzuo, Propel Paddle Gear, Ready 2 Fish, Sea Striker, Shoreline, South Bend and Star Rods.

As the largest outdoor sporting goods distributor in North America, Big Rock Sports has a product inventory of over 150,000 SKUs in more than 500,000 square feet of warehouse space at five regional distribution centers in the U.S. and three regional distribution centers across Canada.With over 160 external and internal sales representatives, Big Rock Sports services more than 15,000 fishing, ice fishing, hunting, shooting, camping and marine retailers in the United States, Canada, the Caribbean and eight other countries. Over 650 employees make up the outside sales and inside support teams.

Development and implementation of marketing strategies for multiple clients, participation in business development activities for the agency, providing insight and direction to the creative team, tracking and analyzing campaign results, and maintaining relationships with existing clients.

Analyzed sales and market trends for this manufacturer and distributor of outdoor power equipment and parts and made recommendations for action, developed and managed weekly sales forecast for executive staff, created and analyzed reports to manage and cultivate customer relationships, tracked trends in gross profit among all product lines and sales channels, and developed sales programs.

Developed and managed all CRM programs, analyzed customer trends and recommended strategies to capitalize on them efficiently, managed agency relationship, and conducted analysis of all marketing campaigns to determine profitability and overall success.