At Feld Advertising, we consider ourselves more than an advertising agency - we are our clients' marketing partner. Feld is a group of curious and innovative professionals, constantly generating ideas to increase sales and maximize return on advertising investment. At our core, we specialize in designing and producing brand-response video campaigns across broadcast, cable, and streaming. We even have our own in-house production studio and production team, Graphite Films. But that's not all. Over the last two and a half years, we have grown our Direct Mail, Email, Social Media, and Print offerings considerably, and we are proud of the best-in-class teams we have built to support these verticles.• Run the Account Management team and built Feld’s most successful client• Improved YOY Production Commission by 85% in the first year, and another 73% the second year• Designed a pricing model that increased profit margins by 10% the first year, and an additional 6% the second year• Spearheaded expansion of Feld’s media mix to include Email, Social Media, and Digital Banners • Strategically offered and implemented each of these into clients' ongoing campaigns• Hired and developed three direct reports to be industry experts and fluent in all things marketing and advertising• Established and grew key relationships across multiple marketing departments • Brought clients' MSAs, SOWs, and talent contracts up to current standards•Train, mentor, and grow direct reports and other Feld employees with the intention of helping them realize and maximize their strengths as well as areas needing improvement•Consistently accomplish clients' business goals, including overall sales, brand-building metrics, expanding primary and secondary audiences, and more•Identify, outline, and help implement agency processes and best-practices•Establish agency needs, including interviewing/hiring staff

Having an extensive background in marketing and advertising, I created Setwave in order to provide value to my brother's company, Deadwood Revival Design™ (DRD) back in 2018. The successes of this work led me to continue and take on additional clients with work across the following areas:• Marketing Strategies & Best Practices• Audience Building via Paid Social in Facebook, LinkedIn, and Instagram• Market Research & Differentiation Strategies• SEM/SEO (Earned my Google AdWords Certification in 2018)• Light Design & Copy for Social Ads, Website Details, and Branded Content• Website Builds (WIX/Squarespace)

Ran the marketing department at Knightscope Inc.•Planned, implemented and executed lead-gen campaigns across paid & organic social, virtual events, direct mail, email, and additional direct marketing tactics with the objective of driving qualified leads to the sales team•Provided weekly & monthly reporting decks across all lead-gen campaigns•Consulted and guided the marketing and sales teams through each phase of the marketing funnel with branded content, tactical strategies, and creative assets•Designed and built extensive reporting dashboards for weekly & monthly results meetings across Facebook, Instagram, Twitter, and LinkedIn

Ran the AOR account, Ricoh-USA, and managed the greater Titanium (Ti) brand, including the integration of all ten agency partners.• Planed and executed campaigns across multiple Ricoh departments, including Portfolio Marketing, Demand Generation, Channel Marketing, and Sales Enablement• Effectively pitched and signed multiple OOP jobs before COVID-19 hit• Established, built, and nurtured client relationships face-to-face by spending an average of two days a week at the Ricoh offices in Exton, PA• Instituted internal systems and processes to increase efficiencies for tracking jobs, streamlining communications, and managing budgets

• Spearheaded the successful launch and execution of the nation-wide Operation Santa campaign for USPS• Led the agency teams to produce digital, print, and PR deliverables, including: website, paid & organic social campaigns, direct mail campaign, and PR through local news stations across the United States• Launched the website and all marketing media across 17 major cities / delivered over 300,000 presents to children nation-wide and signed an additional $200K into the Operation Santa SOW for the following year

• Managed a team of 12 across creative, search, media, and analytics for the MetLife digital campaign with a budget of over $16MM• Worked directly with email partners to create detailed testing architecture to achieve short- and long-term client goals• Presented bi-weekly competitive research reports to the brands’ top management• Tested landing page layout, headlines, imagery, and messaging via paid search and email campaigns, and presented competitive research reports with the brands’ top management

• Led a team of eight to grow the DirecTV-Commercial line-of-business• Grew and nurtured DTV top management relationships with information/data, pitch presentations, and constant communication. Through the use of test budgets, followed by slow, incremental spend across Facebook, Instagram, LinkedIn, and Programmatic, the brand’s image was changed to more closely reflect that of their consumer line of business• Grew the MoM retainer budget by 27% over the first four months as the account lead. Negotiated an SOW addendum that included a 35% budget increase through the rest of the year. DTV-Commercial won the highest client satisfaction survey score each quarter after joining

Worked closely with clients, Account Director, and other FCB departments to launch the drug, Auryxia • Ran creative presentations and client status• Managed all necessary internal teams to produce: 26 static and animated banner ads, three websites, magazine inserts, half and full-page magazine prints, long-run print pieces–including brochures, pamphlets, posters, and conference giveaways e.g., tote bags, mouse pads, screen cloths and more • Worked closely with the production team to ensure all deliverables had correct specs

• Headed the strategy, execution, and reporting for TD Ameritrade’s award-winning Winter Olympics campaign• Analyzed market conditions and performed extensive market research to influence the redesign of two TDA websites• Pulled and analyze analytics using both Google & Adobe platforms and presented results by-monthly to TDA top management to help optimize the campaigns post-launch• This campaign won multiple awards for the financial services industry, including best DM design and video series