As a Digital Account Manager at Bell Media, my responsibilities include: - Meeting with new clients and presenting Bell Media's Digital Opportunites- Developing strategies and campaign recommendations for short or long-term initiatives (both client and local station)- Managing digital inventory and optimizing campaigns to deliver in full/achieve campaign goals- Refining execution and reporting processes to ensure efficiency and accuracy- Supervise a team of 3 including sales agents and creative producers - Ensuring account executives in Edmonton, Brandon and Winnipeg achieve their digital budgets through support and guidance- Support Digital Account Managers in other markets through best-practices and success story sharing

The lead of interactive marketing department, acting as the main point of contact for all online and digital projects.Evaluated potential clients for interactive marketing including developing quotes and pitching ideas to clients.Achieved Google AdWords Partnership status.Created content and posting strategies for client’s social media.Utilized social media ad platforms to further clients’ digital efforts.Strategized, creating and executing online campaigns including social, for clients and zag Developed client online budgets for ad spend with recommendations and timelines. Pulled and analyzed monthly analytics, including overview and account optimization for AdWords, website analytics, social media, and newsletters.Reviewed all website projects for functionality, user experience, and SEO.Developed landing pages utilizing client CMS and/or custom platform.Created custom mobile-friendly Facebook applications – including contests and giveaways.Developed social media products and strategy for the sales team in Chicago.Trained Chicago sales teams on how to effectively review potential client social media and select products to pitch.

Strategizing, creating, and executing social media campaigns for current and potential clientsMonitoring and engaging online communitiesCreating and deploying email marketing campaignsCreating Facebook Applications - including contests, photo galleries, and games as part of a fully integrated campaignStrategizing, creating, executing, and monitoring Facebook ad buys

Planned and executed major CCD (Canadian Content Development) initiative and wrote official report.Worked closely with aspiring artists, including personal marketing efforts.Accomplished concert events and organized local talent and Canadian headliners.Planned and executed marketing and promotional strategies, including major client partnerships.Worked with upper management on promotional budget.Constantly monitored and updated all social media. Utilized social media as a major promotional and marketing tool.Voice for ads and imaging.

Planned promotional budget, CCD efforts, and quarterly campaigns.Implemented social media marketing strategies, which resulted in initial doubling of fans & interactions, as well as creating a lead in social efforts in the market. Achieved focus by streamlining message and constant monitoring of social media sites.Liaised between head office and GM to design new website.Created strategies to increase listener interactions.Voice for ads and imaging.