Natalie Medeiros Email & Phone Number

Anaheim Public Utilities

California State University, Fullerton

Fullerton, California, United States

Supervised the Digital Media and Branding Team consisting of 2 specialists and 4 assistants.Coordinated meetings, assigned staff schedules, and approved bi-weekly TimeClocks (employee management system).Drafted procedural documents and built workflow structures and policies to support the Digital Media and Branding Team.Applied project management skills to support the 7 internal teams of CSUF GEAR UP. Assigned projects to team members for the production of digital and print materials.Developed niche-market promotional strategies to increase involvement in programs and services.Collaborated in cross-functional leadership meetings to develop recruitment methods, hiring practices, and staff training and development sessions for 50+ staff.Conducted hiring outreach, interviews, and onboarding of new staff for digital media roles.

Fullerton, Ca

Guided the development, execution, and brand alignment of various ongoing multi-media marketing platforms including newsletters, web development, and social media campaigns.Facebook, Instagram, Twitter, and Youtube post-management.Reviewed and provided creative feedback on staff projects from 5 media assistants.Approved and purchased promotional materials | $0 - $7,000Facilitated team meetings and professional development topics.Provided expertise and technical support in capturing photography and video to promote GEAR UP programming. Lead monthly staff portrait sessions and trained assistants on the basics of DSLR use.Managed Canon EOS equipment maintenance and check-out logs.

Supported the efforts of the Marketing and Customer Engagement Department to increase awareness, public perception, and usage of OCTA services.Performed tasks on a daily, weekly, and monthly basis to plan, create, and analyze the performance of social media content and calendars under respective project managers.Content creation and management for 3+ brand accounts (Corporate, Bus, OC Metrolink) on Facebook, Twitter, and Instagram.Evaluated industry trends and provided suggestions on current social media tactics to enhance brand presence and engagement.Developed and maintained connections with community orgs through outreach efforts via phone and email to inform organizations of ridership projects, programs, and services.Maintained databases and contact information in Microsoft Teams and Excel with contact sheets containing 1000s of entries.Assisted with clerical office duties packing, cataloging, mailing, and other campaign project assistance as needed.

Titan Shops

Assisted the marketing efforts of the campus bookstore by creating content for print and digital advertisements. Transitioned the company's advertising presence to incorporate lifestyle-based digital imagery.Aided advertising development by implementing Google Analytics website usage reports to understand consumer sales trends.Raised brand awareness through social media, email marketing, and promotional events increasing followers by 47% on Instagram.Directed and planned photoshoots in the areas of fashion, product, and lifestyle photography working independently or in shoots with 1 to 5 staff models weekly. Photographed for the redesign of interior ad space featuring collaborating retail brands like Nike, Under Armour, Champion, and Russel Athletics. Images have been used in cross-campus promotions by Campus Dining including, Carl's Jr., Pieology, Starbucks, and Togos.Tabled to represent Titan Shops and share campus information at Freshman and Transfer Student Orientations and other events.Promoted from Photography and Marketing Intern upon completing the Spring 2018 semester.

Fullerton, Ca

Responsible for taking event photos, covering local and campus events for news, feature, and editorial articles.Edited images with Adobe Photoshop and Adobe Lightroom to suit print, website, and social media reach.Managed daily deadlines and organized budget documents to produce 51, 8-page, issues during the semester.Delegated photo assignments between staff and served as a liaison to freelance photographers.Discussed product expectations and coverage with layout and section editors to aid story content during weekly meetings.Traveled to Arizona to cover the Titan's participation in the 2019 MLB4 Tournament.Trained staff to take photos as needed.Equipment: Canon T5i

Dedicated to covering local and campus events, striving for accurate, non-biased, and thorough reporting for the daily production of the campus newspaper.Supported the production of 48 issues of the Daily Titan, CSUF's exclusive news organization.Skilled in AP Style format.Published work was broadcasted to a social media following of over 20,000 and a monthly website audience of over 85,000 visitors, as well as to over 40,000 campus students and 4,000 faculty and staff. https://dailytitan.com/author/nmedeiros/

Bachelor Of Arts - Ba, Photocommunications And Minor In Business Marketing

Activities and Societies: Associated Students Inc., Alpha Delta Pi Sorority, Communications Inter-Club Council, CSUF Fresh Air Advocates.

High School Diploma, Valedictory Honors

Activities and Societies: California Scholarship Federation, Student news: Toadstool Newspaper & In the News Broadcast