As the Retail Digital Advertising Manager at Aroma360, I lead our digital marketing strategies with a focus on driving in-store traffic. My role encompasses overseeing paid search (SEM), social media advertising, display ads, and retargeting campaigns to ensure maximum ROI across all channels. By leveraging data-driven insights, I optimize ad performance, manage budgets, and develop innovative campaigns that align with our brand’s unique vision of combining luxury and scent marketing. I work closely with cross-functional teams to ensure cohesive marketing efforts that enhance the customer experience and drive measurable results in the retail space.

As the Chief Digital Officer of Starr Computers, I lead the charge in strategically digitizing and automating our operations. My expertise is instrumental in seamlessly integrating IT solutions, streamlining the buying and selling processes between the United States and Guyana. My vision is to drive efficiency and innovation in the IT retail sector.