Michelle Monson Email & Phone Number

Salt Lake City, Utah, Us

Oversee internal and external corporate communications, public relations, social impact, and events for the largest independent fuel marketer in the Intermountain West. Following its acquisition of Kum & Go, Maverik operates 800+ locations in 20 states, including Arizona, Arkansas, California, Colorado, Idaho, Iowa, New Mexico, Nebraska, Nevada, North Dakota, South Dakota, Utah, Michigan, Missouri, Montana, Oklahoma, Oregon, Utah, Washington, and Wyoming. Approximately 14,000 Maverik team members Have Fun Together every day creating the "Coolest Convenience Experience on the Planet!"Co-chair Maverik's Employee Resource Group, "Limitless," focused on D&I, community involvement, and leadership development initiatives.

Salt Lake City, Utah, Us

Las Vegas, Nevada, Us

Oversee hospitality public relations and corporate communications for 29 gaming entertainment properties in 10 states including, Nevada, Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi Missouri, Ohio and Pennsylvania.

Las Vegas, Nevada, Us

• Led strategic PR campaigns that ran in conjunction with integrated marketing plans for national, regional and local accounts in hospitality, dining, lifestyle and luxury real estate sectors.• Oversaw accounts and was involved with all aspects of earned, shared, paid and owned media. • Developed and pitched new business presentations with agency partners.• Directed national launch campaigns, opening events and maintenance PR strategy following rebranding for hotel destinations, including The Highland Dallas, Hamilton Hotel D.C., Westin Washington D.C. City Center, Hilton Burlington in Vermont and The Gallivant Times Square.• Spearheaded aggressive national PR and brand marketing campaign to open Grand Bazaar Shops, including launching national store brands such as Wahlburgers, Swarovski, Giordano's and Redneck Riviera. • Managed PR and brand marketing for Trump International Hotel Las Vegas and Realty. Garnered 1.7 billion media impressions totaling $10.8 million in publicity value within two-year period for the hotel property.• Led national PR for Sundance Helicopters and was awarded PRSA 2016 Integrated Public Relations Campaign Pinnacle Award for a Riviera Implosion Media Event.• Led PR for Ethel M Chocolates generating 406 million earned media impressions for the reintroduction of its renovated factory store, valuing $1.2 million in publicity value.

Las Vegas, Nevada, Us

• Executed interactive marketing campaigns to increase revenue, brand awareness and extension of offerings.• Oversaw brand creative process and provided direction in the development of brand guidelines and creative for websites, digital and print advertising, social media, email and collateral, signage and hotel identity package.

Las Vegas, Nevada, Us

Las Vegas, Nevada, Us

Represented food and beverage PR initiatives for 10 properties within the Las Vegas region.Planned and published the F&B portion of MGM Resorts’ upgraded online press newsroom.Worked with PR agency of record and external restaurant agencies to develop creative pitches, events, and media FAM trips to secure international, national, regional, and local media coverage.Oversaw media interviews, photo shoots, live on-air national TV broadcasts, and media events.

Las Vegas, Nv, Us

Specialized in F&B, gaming, and pool PR initiatives for 10 properties in the Las Vegas region.Opened Bacchanal Buffet, Gordon Ramsay Pub & Grill, and Nobu Hotel Restaurant and Lounge atCaesars Palace, and Gordon Ramsay BurGR at Planet Hollywood Resort & Casino.Involved in residency announcements of Britney Spears and Shania Twain.Handled PR surrounding Vegas Uncork’d 2013 by Bon Appetit and “World Series of Poker” on ESPN.Draftedspokespeople remarks, media trained and prepared executives for press interviews.Worked with restaurant partners, chefs, marketing, social media, and executive teams to identifymedia opportunities that garnered international, national, regional and local media coverage.Responsible for overseeing photo and film shoots, media interviews, planning media FAMs, press writing and outreach, evaluating media inquiries, digital press site, media lists, and reporting.

New York, Us

Responsible for daily financial transactions in accounts payable for thirteen national restaurant properties and provide direct support to CFO. Handle sales and marketing activities. Concentrate on customer loyalty programs, analyze customer database to generate target marketing lists, and bring in new revenue for designated property on desired dates using company sales and marketing tactics. Handle group sales and reservations.

Reno, Nevada, Us

Provided legal support and case management to Pat Lundvall, Partner & Chair of Nevada Athletic Commission (NSAC), specializing in commercial and complex business litigation. Provided secondary support to Partner and Associate attorneys specializing in energy law, government affairs & advocacy, and commercial and complex litigation.

Provided legal assistance and case management to Tony Sgro, Partner, specializing in criminal defense. Trial preparation and assistance in high profile criminal trials.

Creation of sales and marketing materials, design of email marketing campaign, and generated potential customer database for sales center. Hosted sales center and showed space to potential buyers. Conducted options and upgrades meetings with new home-buyers.

Henderson, Nv, Us

Developed and executed client marketing strategy. Built new client base and managed existing accounts for the largest minority owned and highly creative agency through areas of creative advertising, strategic and online marketing, and public relations.